from average to awesome: 8 ways to transform your agency
DESCRIPTION
Dr. Billy Williams from Inspire a Nation Business Mentoring, joins us on our Small Business Marketing 101 webinar to talk about 8 ways small business owners can take their agency from average to awesome. During the webinar, Dr. Williams covers three key agency must-do tasks, the 8 processes that he's found make his agencies the most successful and also what should be included in your tracking and results. We'll even go over how to life insurance processes that produce results. In addition to his mentoring service, Dr. Williams is also the president of Williams Family Agency Investment Group, which oversees 26 agencies with more than $400 million production. He is an expert at helping agencies double or triple their current production.TRANSCRIPT
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8 Ways to Transform Your Agency
Average to Awesome:
Lora UllerichDigital Media Specialist
Session Framework
Billy R. Williams, Ph.D. Inspire a Nation Business Mentoring
Inspireanation.org
•President of Williams Family Agency Investment Group.
•26 Agencies with over $400 Million production.
•President of Inspire a Nation Business Mentoring .
•100s of member agencies from all carriers and types of insurance.
•Expert at helping agencies double or triple their current production.
Background
•Cole Directory published in 1947.•Crisscross directory of addresses & phone numbers.•Invaluable information for a number of industries:
•Telemarketing•Debt collection •Law enforcement
•Today, web-based lead generation for businesses.
Background
Jack Cole
www.colecommunity.com
Features:• Webinars• Playbook
download• Articles• Buddy’s Blog• Resources
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Three Types of Agency Tasks:• Automatic—Drip emails, text messaging, and on-
line forms in place to guarantee that a task or conversation always occurs.
• Automated –A specific situation or event triggers an automatic conversation or action.
• Tracking—Continually monitoring the steps and results of each task to guarantee favorable results and the best ROI.
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12 Month Production Results• 20,967 new policies were produced •Averages out to 76 new P & C policies per agency, per month. •20,967/23 = 911, 911/12 = 76
• 1836 new Life Insurance Policies were produced•Averages out to 8.5 Life Policies per month. •1836 policies/18 producing agencies = 102 per agency / 12 months = 8.5
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Auto and Home Processes: 8 Processes1. Outsourced Telemarketing
2. X-Date & Re-Quote Live Calls w/Pay Per Quote Campaign
3. Aged Internet Leads
4. Business Referral Partners (Realtors, New and Used Car
Reps, Attorney’s, Charity Pay Per Quote)
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Auto and Home Processes: 8 Processes (Continued)
5. Agency Referral Campaign
6. In-Office Telemarketing W/Pay per Quote Campaign
7. Live Birthday Calls to Prospects and Emergency Contacts
8. Home Owner X-Date Mailings w/ Pay per quote and
Conference Call Option
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Tracking Spreadsheets
• New Business Tracking Log.
• Marketing Assistant Tracking Log.
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Life Insurance: Top 6 In-House Processes1. Claims Process w/ Life Appt. Selection/Rejection Form2. New Customer Process 3. Endorsement - Optional Coverage Form 4. Orphaned Life Policies Beneficiary/Contingent Beneficiary Review 5. Life Quote Birthday Mailings and Emails w/ Follow up call6. Customer Policy Reviews
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Life Insurance Continued: Top 6 Outside of Agency Processes1. Group Presentations2. Aged Internet Leads
3. Pay Per Quote Campaigns4. Mailings w/Pay per Quote and Conference Call Option to Homeowners
5. Business Referral Partners (Realtors, CPA’s, Attorney’s) 6. Door Hangings
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