7 Easy Ways to Grow your Real Estate Business by

Referrals

Presented By: Gold Coach

Willie Miranda

Fact: 69% of real estate sales result from repeat

and referral business

Are you a “Career” or “Transactional” Agent?

Transactional Agent Career Agent (Quantum Leap)

Tend To Waste Time Uses Time Efficiently

Poor Spending Habits Know Their Numbers

No Client Loyalty Receive Repeat & Referral

Business

Lead Squirrels With Low

Conversion Rates

Systematic Database With

Higher Conversion Rates

Ripe & Rotten – They don’t

seek additional training &

education.

Green & Growing –

Constantly Seeking More

Knowledge & Training.

Low Profit Margins/Agent

Burnout

Higher Profit

Margins/Successful Business

7 Easy Ways to Grow Your Referral Business

1.Put all contacts into one database 2.Organize and qualify your database 3.Mail introduction letter/ personal brochure 4.Follow up mailing with a phone call 5.Send personal notes 6.Set up monthly newsletter to A and B list 7.Client appreciation events

YOUR CORE DATABASE

Prospecting Marketing

#1 Put all Contacts in One Database

Advertising Direct Mail

Craigslist Websites

Classified Ads

Referrals

A= Your biggest Raving Fans- Clients or Prospects who have referred you business and/or will refer you business in the future. Clients who have done business with you in the past. B= Clients or Prospects that have stated they would do business with you in the future and /or refer potential prospects to you. C= Prospects/Clients who have not referred leads to you and may or may not do so in the future. These are new leads or prospects you are following up with and you have not had a conversation regarding future referrals. D= Prospects/Clients who you really don’t want to work with or leads you want to keep in your system for tracking purposes. These are “Dead” leads!

#2 Organize and Qualify your Database

#3 Mail Introduction Letter/ Personal Brochure

Dear Craig:

I hope this letter finds everyone in good spirits and enjoying the fall foliage. I am very excited

to announce that I have joined the team of Willie Miranda at Miranda Real Estate Group, Inc

located in Rotterdam and Clifton Park, New York. Willie has helped hundreds of families

either buy or sell a home throughout the Capital Region area!

Our Team Concept sets us apart from the other companies. The Miranda Real Estate Group

is proud to say we are a company Built on Referrals focusing on our clients and their

specific needs. We make a constant effort to improve the level of service we provide to you

because, in our business, the most profound assets we possess are your respect and your

trust.

Whether buying or selling, I would like to offer our teams services to you, your family and

friends during their next real estate transaction. We offer many unique consumer programs.

As a VIP buyer, we will find you the perfect home, making your home buying experience a

dream come true. As a seller, we will put you into our Hassle-free Home Selling Program,

guaranteeing we will sell your home for top dollar, in the shortest amount of time with the

least amount of worry!

If you know of someone who would appreciate what our team can do, please contact me with

their name and number and I will be happy to help them. You can be assured that I will do

everything possible to assist them and to justify your confidence in me.

Sincerely,

Andrea Durkin

Licensed Salesperson

(518) 605-2113

Adurkin@mrgteam.com

#3 Mail Introduction Letter/ Personal Brochure

#4 Follow up Mailing With a Phone Call

Hi (Craig), This is (Andrea Durkin). Did I catch you at a

good time? How is the (Family, Business, etc.) I’m

checking to see if you received the brochure and letter I

sent you about me joining Miranda Real Estate Group.

My goal is to build relationships with people like you

who know and trust me, and who will refer me to their

friends and family.

Do you currently have a Real Estate agent you would

personally use or who you would refer your friends or

family members to?

I would like to be that Real Estate agent and add you to

my monthly newsletter. What would be the best

address to send the newsletter to?

#5 Send Personal Notes Thank You After listing Presentation- Thank you… For giving me the opportunity to discuss the benefits of allowing me and my company to serve your real estate needs. We believe that quality, blended with excellent service, is the foundation for a successful business relationship. Thank You For The Listing- Now we’ll go to work serving you in order to get you happily moved. You can rest assured that my company and I will do everything possible to consummate a successful sale for you. Thank You After Not Getting The Listing- Thank you… For taking the time to analyze my service. I regret being unable to prove to you at this time the benefits we have to offer. We keep constantly informed of new developments and changes in the marketplace so I will keep in touch with the hope that in the years ahead, we will be able to do business. Thank You To Buyer After Showing- It was my pleasure meeting you and having the opportunity to show you homes. You can rest assured that I will do my best to help you find the perfect home and get you happily settled. Thank You After Purchase- Nothing excites me more than helping someone find a new home. I am very happy for you and feel confident we will have no challenges getting you happily settled. Please call me if any questions arise.

#5 Personal Notes Continued Buyer Thank You After Close Of Escrow- Its been my pleasure helping you get settled in your new home. We are sure you will enjoy many happy years in our community, and hope you will call me if I can be of service to you or any of your friends. For Sale By Owner Thank You- Thank you for showing me your lovely home. I sincerely wish you the best of luck in selling it. If you should find the need to employ a professional real estate firm, I would appreciate the opportunity to show you all the excellent benefits we have to offer. Happy Anniversary- Its with great pleasure that we wish you a happy anniversary. It was just one year ago you let us serve you in finding your new home. We are proud to have you as one of our satisfied clients and hope you will enjoy many happy years in your home. Referral Thank You- Thank you for referring the Smiths to me. You can rest assured that I will do my best to help them and justify your confidence in me. New On the Market Card- Guess what your neighbor just did? They’ve selected us to sell their home. If you have a friend or relative looking for a nice home in this area, please give me a call.

#5 Personal Notes Continues

Thank You to Anyone Who Gives You Service- It is gratifying to meet someone dedicated to doing a good job. Your efforts are sincerely appreciated. If my company or I can serve you in any way please don’t hesitate to call. Telephone Contacts- Thank you for talking with me on the telephone. In today's business world, time is precious. You can rest assured that I will always be respectful of the time you invest as we discuss the possibility of a mutually beneficial business opportunity.

#6 Set up Monthly Newsletter to A & B list

Get Free money-saving home tips at my web site: www.WillieMiranda.com

Do You Have A Real Estate Or

Home- Ownership

Question You Want Answered?

Maybe you want to know

how much your home is

worth. Or maybe you just

need a recommendation for

a handyman, carpet cleaner

or plumber…

Either way, I love hearing

from all of my good friends

and clients. And I’m

always looking to answer

pressing questions you

might have about anything

relating to real estate or

home-ownership. If you

have a question, tip or idea,

please feel free to call me or

send me an email with your

question or questions. I’m

here to help!

Willie Miranda

Broker/Owner

518-348-2060, ext 102

wmiranda@mrgteam.com

www.WillieMiranda.com

Disclaimer: The information contained in this letter is

intended for informational purposes. It should not

substitute as legal, accounting, investment, medical and

other professional services advice. Always seek a

competent professional for answers to your specific

questions. This is not intended to solicit real estate

properties currently for sale.

The Miranda Real Estate and

Insurance Review…

“Start Packin!”

Willie Miranda, Broker/Owner

Miranda Real Estate Group, Inc. &

Miranda Insurance Agency, Inc. Clifton Park, NY

January/February 2013 Edition

We are extremely proud to say that our 7th

Annual Golf Tournament to benefit the Children’s Hospital at

Albany Medical Center was a HUGE success! With the help of you…our players and sponsors, we

raised over $20,000! SAVE THE DATE for this year’s 8th

Annual Tournament being held on Monday

Sept 23rd

at the Edison Club in Rexford. Call a Committee Member for details at 518-348-2060.

Miranda Real Estate Group, Inc would like to introduce you to our Top

10 Realtors of 2012! Congratulations to all on

their Amazing Sales Results!

Represented above from left to right (top row): Jacqueline Costello-Fontaine, Mandy Harrington,

Vinny Savini, Brenda Mayette, Leslie Warner-Rafaniello, (bottom row): Kathie Spangler,

Kim DeCrescente, Paula Ross, Kathleen Whaley and Daniel Shepard.

Represented from left to right: Tina Ryder,

Melissa Petalas, Nicole Stack-DeCell, Katy Nestor, Dian Williams,

Melissa Matey, Robin DeFalco, Colleen Traficane, Willie Miranda,

Katie Duffy & Brian Miranda

#7 Client Appreciation Events

Miranda Real Estate Group, Inc Gives Back….

We are proud sponsors of…..

Women’s

Employment

&

Resource

Center

And many more…