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4P’s Sports Marketing

Entertainment Marketing Core

Standards

Catch all

Blending product, price, promotion,

and place.

What is the

marketing mix?

What a company offers customers to

satisfy needs.

What is the product?

Ways to encourage customers to purchase products and increase customer satisfaction.

What ispromotion?

The amount the customer pays for the product.

What is price?

The creation and maintenance of satisfying exchange relationships.

What is marketing?

Using sports to market products.

What is

sports marketing?

Three factors marketers consider to meet the goals of addressing customer needs while generating maximum profit

What are new opportunities, gross

impression, and timing?

Income that can be freely spent after fixed costs.

What is discretionary income?

Specific information such as age ranges of

the group, martial status, gender,

educational level and income.

What are demographics?

The number of times per advertisement or game that

a product or service is shown with a team.

What is gross impression?

Influencing how people choose to

spend their time and money on

entertainment.

What is a entertainment marketing?

Whatever people are willing to

spend their money and spare time

viewing rather that participating in.

What is entertainment?

The number of viewers the program attracted.

What are ratings?

The first movie with sound.

What is The Jazz Singer?

The _____ continues to evolve as a medium

(way) of distribution to make sports and entertainment

products available to the world.

What is the Internet?

Using advertising and other forms of

communication to distribute information

about products, services, images, and other ideas to receive a desired outcome.

What is promotion?

Involves locations and methods used to

make products available to customers.

What is distribution?

The process of establishing and

communication to customers the value or cost of goods and

services.

What is pricing?

Gathering and using information about

customers to improve business decision

making.

What is marketing\information management?

Designing, developing, maintaining,

improving, and acquiring products or services to help meet customers needs and

wants.

What is product/service management?

A company who supports a team financially in return for

product advertisement is called a ___________.

What is a sponsor?

True or False?

Television networks are satisfied with the

viewership of male viewers ages 12 - 34

What is false?

The first movie with sound, The Jazz Singer,

premiered in this year.

What is 1927?

Direct communication with customers,

satisfying customer needs, and anticipating future customer needs.

What is selling?

The first theme park to bring animated characters to life.

What is Disneyland?

This type of marketing creates fierce competition among companies

and creates confusion among

the audience

What is ambush marketing?

Final Jeopardy

The number of viewers, rounded up to the nearest million, that watched the

2014 Super Bowl.

What is 112 million?