100 day plan to transform your digital marketing strategy

100 Day Plan to

transform your Digital

Strategywww.stickyeyes.com/100

New role?

New project?

New idea?

www.stickyeyes.com/100

You don’t have

long to make the

right impression,


And deliver the

results that people

expect.


Which is why the

first 100 days

could be crucial.


But as some have

shown, the first

100 days are not

always easy!


But why 100 days?


It gives you time to

assess your

current position,


To build your

strategy,


For early results to

start materialising,


And it’s when

others will look for

assurance that

you’re on the right

track.


So how should we

approach our first

100 days?


There are six key

components.


-10 0 10 20 30 40 50 60 70 80 90 100

Prepare

-10 0 10 20 30 40 50 60 70 80 90 100

Prepare

Assess

-10 0 10 20 30 40 50 60 70 80 90 100

Prepare

Assess

Plan

-10 0 10 20 30 40 50 60 70 80 90 100

Prepare

Assess

Plan

Build and Execute

-10 0 10 20 30 40 50 60 70 80 90 100

Prepare

Assess

Plan

Build and Execute

Measure, Review & Adjust

-10 0 10 20 30 40 50 60 70 80 90 100

Prepare

Assess

Plan

Build and Execute

Measure, Review & Adjust

Communicate and Collaborate

The Preparation

stage really starts

before you begin

your project.


And is about

hitting the ground

running.


Get to know the

business, the

people and its

competitors,


And use that

information to

make a quick start

on Day One.


The Assess &

Understand stage

is about learning

where you

currently stand.


It’s about

understanding

what the business

is good at,


What it’s not so

good at,


How the business

is engaging with its

customers,


And the resources

that you’ll have at

your disposal.


This stage is

usually complete

after 30 days.


The next stage is

the Planning stage.


This usually starts

mid-way through

your assessment

stage,


And goes on until

around Day 45.


This is where you

start to build your

strategy,


Using what

you have learnt

so far.


You’ll set

your objectives,


Identify your

priorities over the

short, medium and

long term,


Find areas where

you can drive

efficiencies,


Find the

influencers that

speak to your

audiences,


And develop your

communications

plan.


It’s then time to

Build and Execute

your plan.


This will usually

start from Day 30,

as the planning

phase progresses,


And initially, you’ll

be delivering your

short-term goals

and “quick wins”,


Before moving on

to focus on the

bigger objectives.


And initially, you’ll

be delivering your

short-term goals

and “quick wins”,


Before moving on

to focus on the

bigger objectives.


It’s important at

this stage to keep

collaborating with

your stakeholders,


Keep reporting on

your campaign’s

performance,


Keep your

stakeholders

informed on the

next steps,


And ensure that

everybody is clear

on the plan ahead.


From around

Day 50, you’ll be

starting to Measure

and Review.


Look at what has

worked well,


And where you

need to make

changes to your

plan.


Refer back to your

initial findings and

judge whether they

were accurate.


Look at where you

stand against your

objectives,


And be clear

and consistent on

how you report

against them.


And throughout all

of this,


Keep

communicating

and keep

collaborating,


Because constant

communication

helps to bring out

great ideas,


And builds trust in

both you, and in

your strategy.


But there is one

final thing to

remember,


Own it, trust

yourself, and enjoy

the ride.


Want more?

Download our free

100 Day Plan at stickyeyes.com/100


100 day plan to transform your digital marketing strategy

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