$100k wordpress websites - wordcamp montclair, nj usa1. user roles: designer, editor, seo,...
TRANSCRIPT
![Page 1: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/1.jpg)
!!!
$100K WORDPRESS WEBSITES
![Page 2: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/2.jpg)
ABOUT VICTOR:▸
! Lead Software Engineer at Dow Jones (WSJ Editorial)
▸
"
Founder An Abstract Agency▸
#
Mentor at Thinkful, Code Nation, All Star Code▸
$
Co-organizer WPNYC MeetUp
![Page 3: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/3.jpg)
HELP ME:TWEET OR TAG ME IN YOUR IG
STORY @ISVICTORIOUSSS WITH #WCMONTCLAIR FOR EMOTIONAL SUPPORT
!
![Page 4: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/4.jpg)
IM ASSUMING YOU KNOW
▸ The basics of WordPress administration▸ WordPress Plugin Development Concepts
![Page 5: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/5.jpg)
IF YOU DON'T KNOW
![Page 6: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/6.jpg)
![Page 7: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/7.jpg)
IF YOU DON'T KNOW
▸ Lynda, WordPress Essential Training▸ KnowTheCode, Local Dev Setup
![Page 8: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/8.jpg)
!!!
THIS IS 100% MY PERSONAL & PROFESSIONAL OPINION
![Page 9: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/9.jpg)
BUILDING $100K WORDPRESS SITES
![Page 10: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/10.jpg)
WHAT I’LL COVER1. Who needs a $100k site2. Why they’ll pay for it3. What makes a $100k site4. Real Life Examples
![Page 11: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/11.jpg)
WHO NEEDS A $100K SITE
![Page 12: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/12.jpg)
4 TYPES OF ORGANIZATIONS1. Soloists & DIYers2. Those not using WordPress (yet)3. Organizations with WP Leads4. Multi-user WordPress
![Page 13: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/13.jpg)
EXAMPLES OF 4 ORGANIZATIONS1. Site Owner DIYer2. Squarespace, Drupal, CraftCMS*3. Non Profit with WP Admin or Agency*4. Publisher or Multi-Role Store*
*Our focus for this talk
![Page 14: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/14.jpg)
HIGH VALUE INDICATORS1. Revenue Threshold2. Regularly Updated Content3. Organization Size4. Industry Compliance
![Page 15: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/15.jpg)
REVENUE VALUE INDICATORS10 EMPLOYEES X $100K = ~$2M REVENUE
![Page 16: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/16.jpg)
CONTENT VALUE INDICATORSDO THEY USE THEIR SITE REGULARLY?
![Page 17: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/17.jpg)
ORGANIZATION SIZE INDICATORS
LARGER ORGS HAVE LARGER NEEDS
![Page 18: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/18.jpg)
INDUSTRY COMPLIANCE VALUE
ARE THEY DEVS, SCHOOLS, MEDICAL
![Page 19: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/19.jpg)
THEY'RE LOOKING FOR EXPERTS!
IMPLEMENTER VS DEVELOPER
![Page 20: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/20.jpg)
IMPLEMENTER WORKFLOW1. I installed it2. It works3. Thank You
![Page 21: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/21.jpg)
DEVELOPER WORKFLOW1. Discovery2. Development & Unit Testing3. Quality Assurance & Integration Testing4. Deployment5. Monitoring
![Page 22: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/22.jpg)
PRICING VIA DEVELOPER WORKFLOWDETERMINE HOURLY RATE
![Page 23: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/23.jpg)
(DESIRED SALARY + COSTS) / (WEEKLY HOURS X WORKING WEEKS)
= HOURLY RATE
![Page 24: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/24.jpg)
MY HOURLY RATE($100K + $24K)
/ (25 HOURS X 48 WEEKS)= $103 AN HOUR
![Page 25: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/25.jpg)
! KNOWING I CHARGE $103/HR & REQUIRE QA & DEV
I'M GOING TO LIST TASKS THAT TAKE AT LEAST 5 HOURS
![Page 26: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/26.jpg)
1. Custom User Roles2. Single Sign On3. Form Integrations4. Landing Page Builder vs Unbounce5. Mail Sent via SMTP6. Facebook Pixel Custom Events Ads Start Day 17. Google Analytics Tag RAW, TEST, PRO8. Branded Error Pages 404, Error, Updating
![Page 27: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/27.jpg)
THERE'S MOAR!
![Page 28: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/28.jpg)
ITEM'S WORTH EASILY $2K+!!
![Page 29: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/29.jpg)
1. Custom development from design2. CRM integration lead scoring, content3. Custom Gutenberg blocks & APIs4. Feedback loops support & pre-sale5. Lead capture in the dashboard6. Affiliate linking system & training7. Geo IP Content Customization8. LDAP
![Page 30: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/30.jpg)
ITEM'S WORTH EASILY $5K+!!!
![Page 31: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/31.jpg)
1. REST API connection to existing apps2. Amazon Polly integration to podcast3. Advanced content types with user journey4. Ongoing accessibility testing & compliance5. 2+ Multi-Lang Implementations6. Security as a service7. Gutenberg
![Page 32: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/32.jpg)
BUT SQUARESPACE?
![Page 33: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/33.jpg)
Squarespace is a Page Builder not a CMS. No Alexa, no membership sites, no custom
REST API end points, no auto insert affiliate links, etc with any of these.
They're not competitors.— Victor's professional opinion
![Page 34: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/34.jpg)
CASE STUDIESNOTE: I CANNOT SHARE EXACT PRICING BUT WILL COVER THE PROJECT START TO FINISH
TO ILLUSTRATE
![Page 35: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/35.jpg)
TODAYTIX$90M BROADWAY STARTUP
![Page 36: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/36.jpg)
TODAYTIX1. Custom REST API, Shows & Locations2. Landing Page Module for Adwords3. Multi-Lang, English & Spanish4. iOS & React application integration5. Custom CMS Dashboard6. HREFlang Internationalization (SEO)
![Page 37: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/37.jpg)
WIBBITZ$100M AI GENERATED VIDEO
STARTUP
![Page 38: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/38.jpg)
WIBBITZ1. Landing Page Module for Ads2. GeoIP Content Planning US, Israel, France3. Smart Content via Marketo4. Speed Optimization & Training5. CPTs Videos, Case Studies, News, Press
![Page 39: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/39.jpg)
MAKERBOT$500M 3D PRINTING
COMPANY
![Page 40: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/40.jpg)
MAKERBOT1. User roles: designer, editor, SEO, translator2. WPML English, German, Chinese3. CPT & Taxonomies for Learning Guides4. Video SEO via Wistia5. Training & onboarding6. Singular dependency & tooling
![Page 41: $100K WORDPRESS WEBSITES - WordCamp Montclair, NJ USA1. User roles: designer, editor, SEO, translator 2. WPML English, German, Chinese 3. CPT & Taxonomies for Learning Guides 4. Video](https://reader033.vdocuments.net/reader033/viewer/2022052012/6028ffd08084b16ef244b3b3/html5/thumbnails/41.jpg)
Q&ASLIDES
! ## BIT.LY/
VICTOR6FWP@ISVICTORIOUSSS