101 sales playbook
TRANSCRIPT
SALES PLAYBOOK
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WHAT IS THE TRICKIEST QUESTION IN SALES AND MARKETING?
Why is it that marketing automation solution, CRM, analytics, call analytics come in separate silos? OObviously, then the trickiest question is: can’t we integrate these solution and simplify sales.
But, How?Use a Sales Playbook
EVERY SALES AND MARKETING TEAM, JUGGLES WITH MULTIPLE PLATFORMS TO
GET THE WORK DONE.
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WHAT’S A SALES PLAYBOOK?
A sales playbook is a solution with different silos for each challenge in a sales cycle. It can be used to set up tactics or methods that characterizes the roles and responsibilities for you (and your sales team).
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Prospect analysis toolkit
Customer buying journey mapper
Marketing and sales collateral
room
Analytics and intelligence dashboards
Competitor analysis toolkit
WHAT ARE THE COMPONENTS OF A SALES PLAY BOOK?
Work flow maps
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WHY DO YOU NEED A SALES PLAYBOOK?
Sales streamline the activities of sales and marketing team according to the prospect position in sales funnel.
Sales playbook is one-stop solution help sales teams to track, analyze and remodel
marketing tactics.
Sales play book brings together various marketing sub systems (CRM, MAP and
Analytics) together.
Sales play book helps to frame clear objectives, identify metrics for measurement
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A PLAY BOOK CAN SIMPLIFY SCENARIOS LIKE:
Inducting new hiresDefining Sales Process
Adding a fresh sales initiatives
New Product launch
New Sales Practice
Thus it’s a lethal addition to a sales team’s arsenal.
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HOW DOES A SALES PLAYBOOK HELP IN LEAD CONVERSION?
Sales playbook users collaborate on an average 4% more for defining parameters of selecting a qualified lead than non-users.
Business development effectiveness increases up to 7 percent when
best in class organizations using playbook technology.
Playbooks enables marketing teams help sales team to contribute to sales content 24% effectively than teams who don’t use sales
playbooks.
Playbook adoption has led to 9% increased delivery of custom marketing content compared to
organization without this technology.
ABERDEEN SURVEY ON PLAYBOOK EFFECTIVENESS CHALKS OUT THESE NUMBERS:
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I WANT TO UNLEASH FULL POWER OF MY INSIDE SALES TEAM
ABOUT BUSINESSMOJOS - “A Business Never Sleeps”
BusinessMojos enables businesses to achieve the agility and acceleration via its lead
management offerings specializing in Inside Sales as well as Product and Services Marketing by
employing a holistic approach- People, Process, Technology and Analytics. BM works with
Product & Services Technology Businesses ranging from startups to established organizations.
Our vision is to work as a true extended team of sales and marketing experts for our clients.
BUSINESSMOJOSWe Believe, Business Never Sleeps