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BM023-3-2 Individual Assignment of 9

Learning Outcomes:

Understand a variety of international environmental influences on Business.

Analysis of te im!act of uncertainty on International Business Beaviour.

Objectives of the Assignment:

"o !erform an environmental analysis of a country of your coice in com!arison to

anoter country "o identify !ossi#le o!!ortunities and treats

"o analyse o$ te environmental factors in terms of !olitical-legal% social%

economic and tecnological environment can affect te international o!eration

functions and decision-ma&ing of a #usiness "o #e a#le to !erform a costs-#enefits-ris& assessment

"o determine and evaluate te most a!!ro!riate mar&et entry strategy

Background:

'ou are an e(ecutive $or&ing for a consulting firm called GLOBAL CONNECTION.'our firm s!ecialises in doing international mar&et researc and !roviding !rofessional

advice on international #usiness ventures to local small medium #usiness entre!reneurs

and large com!anies tat $is to e(!and teir o!eration overseas.

)oose an industry *+(am!les, te(tile% food !roduct% consumer electronics% soes%

restaurant cain% agricultural !roduct% alal !roduct.

'ou $ill #e res!onsi#le for researcing and giving com!reensive information of te

current environmental conditions of a foreign country cosen from te list #elo$ and o$

tey affect te !ros!ects and feasi#ility of international #usiness endeavours. "e !ur!oseof your !resentation is to create a$areness of te ossib!e benefits% costs and risks of

entering into International Business venture so tese entre!reneurs or #usiness managers

can ma&e sound decision. 'ou need to give recommendations and/or a summary of $attese entre!reneurs need to #e a$are of #efore coosing to enter into te country $ic

you cosen.

)oose any ONE "#$ of te follo$ing countries% analyse teir P+" environment and

e(!lain o$ te environmental conditions of te country of your coice $ill affect an

international #usiness venture ."e country of your coice must not be the one that %ou

originate from.

1. )am#odia

2. ietnam3. out orea

. ong ong

4. "ai$an

5. )ile6. Pa&istan

7. ri 8an&a

"e lengt of tis $ritten assignment is a!!ro(imately &'()) $ords to #e su#mitted

togeter $it a softco% in ) format. tudents need to use ade:uate references to

su#stantiate teir researc and re!ort. *;ften to o#tain a credit or a distinction% students

are re:uired to !resent 10 or more quality references

8evel 2 Asia Pacific University of "ecnology and Innovation

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'ou are re:uired to state te num#er of $ords *e(cluding te e(ecutive summary% content

!age% references and #i#liogra!y used on te cover of te assignment. iagrams%figures% references% #i#liogra!y and any a!!endices made in your re!ort are not su#<ected

to any $ord !enalty. A sliding scale of !enalties for e(cess lengt $ill #e im!osed. "e

!enalties $ill #e as follo$s,

2%001-2%200 =o !enalty2%201-2%00 10> reduction in te mar&

2%01-2%500 20> reduction in te mar&

2%501 and a#ove "e $or& $ill #e ca!!ed at a !ass i.e. 40>

*aking +eferences

'ou are not limited to use only International Business te(t#oo&s. ;ter related

te(t#oo&s suc as Internationa! Business Communication% Internationa!

*anagement% Internationa! ,uman +esource *anagement and

G!oba!-Internationa! *arketing can #e used. o$ever% you are recommended to use recent <ournals% re!orts% surveys% and ne$s!a!er

articles from credi#le sources *$ic can #e online or offline materials instead of only

te(t#oo&s and general information $e#sites for your references in order to !rovide

more u!-to-date information to su!!ort your $riting. tudents $o fail to use any <ournals% re!orts and surveys as sources of references $ill receive a lo$er mar& in te

overa!! .ua!it% criterion. Pu#lised information from s!ecialty maga?ines suc @The Economist and @Business

/eek is igly recommended. 'ou can visit $$$.economist.com and

$$$.#usiness$ee&.com. Please refer to your li#rarian for #ac&dated articles tat

cannot #e accessi#le online. Anoter recommended $e#site $ill #e *c0inse% 1uarter!% tat is accessi#le at

tt!s,//$$$.mc&insey:uarterly.com/ome.as!(. e!ending on te cosen country% you are encouraged to read @Asia 2uture 3hock

$ritten #y *ichae! Backman to aid you in tis assignment.

Citations and +eferences

'ou are re:uired to use !ro!er referencing metods for tis assignment ,arvard

+eferencing 3%stem. +nsure eac citation as its reference and eac reference needs to ave a citation in te

document.

=um#ering and #ullets are not re:uired for references.

Ceferences need to #e !resented in an ascending al!a#etical order *i.e. from A to D.

3uggested 3tructure and 2ormat of /riting

Belo$ is a suggested structure you can use for your re!ort.

- +(ecutive ummary identify te countries you $ill #e focusing on% give #rief

information in regards te country demogra!y% economic !rofile and


http://www.economist.com/

http://www.businessweek.com/


https://www.mckinseyquarterly.com/home.aspx

http://www.economist.com/


https://www.mckinseyquarterly.com/home.aspx

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International Business o!!ortunities *$ords in te e(ecutive summary is not

considered in your $ord count #ut it sould not #e more tan ONE "#$ !age

- )over Page

- )ontents

- Political-8egal +nvironment

- +conomic +nvironment

-ocial +nvironment

- "ecnological +nvironment

- Cecommendations and summary "e re!ort must follo$ te standard academic format.

Eont , "imes =e$ Coman

Eont i?e , eadings-15!ts% u#-eadings-1!ts% normal $riting-12!ts!acing , 1.4

Breakdo4n of marks:

Mar& allocation

Criteria Comonents *arks a!!ocated

1. 5o!itica!6!ega! environment analysis andrecommendation

20

2. Economic environment analysis and recommendation 20

3. 3ocio6cu!tura! environment analysis and

recommendation

20

. Techno!ogica! environment analysis and

recommendation

20

4. Overa!! .ua!it% of the document this takes into account

your presentation, executive summary, format, clarity of writing, use of language, flow of information,

extensiveness of research, etc.

20

Tota! 100

Note: Cecommendation can #e eiter $ritten under eac section of te P+" analysis or as

a se!arate section at te end of te assignment. o$ever% te overall ans$er must give te

evidence or im!ression $ere te information !resented in te P+" analysis is lin&ed to

or utilised in te given recommendations. "is to avoid aving te overall $or& a!!earsfragmented.


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BM023-3-2 Individual Assignment Page of 9

*isce!!aneous

"e follo$ing are some :uestions you need to as& in doing tis $ritten assignment.

"e follo$ing are some :uestions you could as& yourself $en doing tis assignment. It is

not necessary tat you ave to ans$er all te :uestions as tey are merely guides to give

you some ideas of $at information to loo& for.

ue to te $ord constraints% you $ill need to be se!ective of te information you $ant to

!resent and coose te salient !oints tat matter to te chosen audience.


I*5O+TANT NOTE: 5LEA3E +EA7

*ake 3ense of 8our 7ata

o not merely co!y te statistical information a#out a countryFs economy or demogra!yand ten !aste it into your $ritten assignment. 'ou need to so$ o$ te statistical

num#ers matter. tudents may 2AIL tis assignment if tey do su#stantial co!ying and !asting of information #ut give little or no evidence to so$ o$ te data are relevant to te

targeted entre!reneurs or #usiness managers of teir country in teir assessment of te

#enefits% costs% and ris&s of !ossi#le international #usiness ventures.

Eor e(am!le% many students $ill insert te !o!ulation num#er of a country #ut fail to

e(!lain o$ tis is used to ma&e decision $eter to enter into te mar&et or not. Is te si?eof te !o!ulation a determining factor of te mar&et si?eG "e more relevant data students

sould o#tain is not te si?e of te !o!ulation #ut te si9e of the market related to a

!articular good or service $ic an entre!reneur or a #usiness organisation $ants to sell.+ven if tere is a large !o!ulation living in a country% tere may #e limited num#er of !eo!le interested or ca!a#le of #uying te !roduct.

7o Not /rite 5aragrah Ans4ers in Tab!es

Avoid !utting long !aragra! information in ta#les <ust to circumvent te $ord count.

Information in te ta#les sould #e sort and concise. Any attem!t #y students to insert

long descri!tions% e(!lanations or analysis in ta#les $ill ave te $ords in tem consideredto$ards te final $ord count.

/rite 3hort 5aragrahs

o not $rite in a long !aragra!. 'ou need to !resent your $ritings in sort !aragra!s toeffectively differentiate te discussion or e(!lanation of one idea from te oter.

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BM023-3-2 Individual Assignment Page 4 of 9

e!ending on your target audience% te follo$ing is a guide of critica! .uestions you may

need to as& yourself in order to &no$ $at to !ut into your ans$er.

5o!itica!6

Lega!

Environment

1. Hat are te influences of te o!itica! regime of te targeted country

to te !ros!ect of International BusinessG Is it su!!ortive of foreign

#usinessesG Hould te !olitical systems #e o!en to foreign

involvement into te local industryG ;r $ould te !olitical regime

create cha!!enges to the oeration and market entr% of foreign

comaniesG oes te !olitical regime favour some countries over te

otersG Hy is tere suc favouritismG )ould tis favouritism #e

overcome #y bi!atera! government interaction and negotiationG Is

tere any effort made #y your government to #uild !olitical-economic

ties $it te country of your coiceG Hat evidence do you ave to

so$ tat suc effort is made or #eing madeG

2. Hould te current !olitical and legal system of a country lead to

corrut ractices among !u#lic officials $o deals $it foreign

direct investment and oter form of mar&et entryG Hould tis go

against a com!anyFs ethica! o!iciesG o$ $ould te management

decide in dealing $it te corru!tion of te oter countryG If te

foreign #usiness agreed to underta&e te #usiness endeavour and

acce!t te corru!t !ractice #y !u#lic officials% $ill tis lead to

substantia! economic costs to te #usinessG

3. Hat are te !ega! restrictions of te foreign country tat may create

difficulty in international #usiness endeavourG

. Hat are te !egis!ations in te foreign country of your coice tat

serve to rotect the interest of foreign business comaniesG Is tere

sufficient enforcement #eing !racticedG

4. o$ $ould te !olitical condition of te foreign country inf!uence the

decision on internationa! business entr% modeG Hic mode of

entry $ould #e most a!!ro!riate ta&ing into account te !olitical

considerationG5. o$ is te current !olitical climate of te country $ic you are

intended to enterG Are tere any o!itica! uncertaintiesG Hould tere

#e a !olitical ris& in esta#lising #usiness o!eration in tat foreign

country suc as a !ossi#le cange in governmentG Hat are te

!ossi#le im!lications of suc !olitical ris&sG Hould te #enefitso#tained from te !ros!ective international #usiness venture out$eig

te ris&sG

6. o$ does te o!itica!6!ega! c!imate of te country of your coice

affect te deve!oment of the !oca! human caita!G

Techno!ogica!

Environment

1. Is tere ade:uate infrastructure in te foreign country tat may affect

te o!eration of International BusinessG8evel 2 Asia Pacific University of "ecnology and Innovation

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and Loca!

Infrastructure

2. Are tere fre.uent disrutions and rob!ems $it :uality in te

!rovision of uti!it% services *e.g. electricity% $ater% and

telecommunication in te targeted country tat may adversely affect

te International #usiness o!erationG

3. oes te current infrastructure suc as te countryFs trans!ortation

system ade:uately cover te targeted mar&et areaG

. Hould te countr%s transortation s%stem lead to logistic

com!lications $ic may lead to ig o!eration costsG Hat

solutions can #e !rovided to overcome tis !ro#lemG

4. Is te !o!ulation techno!ogica!!% !iterate to ado!t ne$ innovations in

te country if introducedG Hould te !o!ulations #e rece!tive of te

use of tese ne$ innovationsG5. Is tere ade.uate ski!!ed !abour in te local mar&et to !rovide te

needed man!o$er in andling high !eve! of techno!ogica! rocessG

3ocio6

Cu!tura!Environment

1. o$ can !anguage #e a factor tat affects te International Business

o!erationG Hould a foreign country ave !reference in dealing $it

anoter country $ic it sares te same language *Eor e(am!le% te

#usiness relations of Erenc s!ea&ing countries in Africa and te

Erenc telecommunication com!any% ;rangeG2. Hould re!igion or ethnic factors #e relevant in International Business

dealings *for e(am!le% a Muslim country #eing more o!ened to a

foreign com!any coming from anoter Muslim country es!ecially if

it deals $it te trading of halal !roductsG Hould te #usiness and

mar&et !o!ulations in te country #e a#le to acce!t te #usiness

dealings% !roducts or services from a #usiness organisation $it

different religious and etnic affiliationG

3. Hould te differing va!ues and norms of te countryFs society result

in different consumer #eaviourG Is tere a need to design a

different marketing strateg% to enter into te targeted foreign

mar&et or can te mar&eting strategy #e standardised to acieve

o!erational efficiencyG Eor e(am!le% in te digital gaming industry%

American consumers often li&e violent games and virtual s!orts.

ermans are less rece!tive to games $it ig level of violence due

to !arental influence $ereas Ja!anese li&e games $it cute s!rites as

caracters. +ven if $e e(amine te use of and!one across cultures%different societies $ill ave different motivations to$ards

and!one consum!tion $ic leads to different #eavioural usage.

Hould tere #e a need to adat the roduct and romotiona!

design to suit te foreign mar&et due to cultural differencesG ;r te

!roduct and !romotions #e standardisedG

. If tere is a need for adatation% $ould tis engender substantia!

costsG


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4. Hat is te attitude of te society in te foreign country to4ards

fema!esG Hat are te im!lications of tis in regards to te

International Business interactionG o$ $ould this affect ,uman

+esource *anagementG Are tere different !ractices in

communicating and managing male and female $or&ersG

5. o$ does te cu!ture of a societ% affect 4ork behaviourG Hat are

te callenges tat occur due to te intercultural differencesG

6. Are te society mem#ers recetive to foreign roductsG Are tey

!atriotic and !refer to su!!ort locally made !roductG oes te local

!o!ulation of te foreign country ave a strong sense of

nationa!ismG

7. oes te culture of te country !ractice briber%G Hat is te form

of briber%G Hat are te ethica! im!icationsG Hill tis go against

te etical !olicies of com!anies of your countryG

9. o$ does te socio-cultural environment affect te creativit% and

innovation of te targeted countr%s human caita!G

Economic

Environment

1. o$ does te current international economic environment affect te

targeted countryFs economic condition es!ecially in ligt of te

aftermat of te &)); g!oba! financia! crisis and current economic

recover%G Is te country in any$ay !rotected against te negative

effects of te 2007 financial crisisG If yes% o$ is it !rotectedG If no%

$y is te country susce!ti#leG Hould te country #e attractive for

International Business venture ta&ing into consideration of its current

economic vulnera#ility and te negative glo#al mar&et sentimentsG Is

te countryFs economy recovering and if yes% to $at e(tentG iscuss$eter te rate of recovery gives confidence for investment and

e(!ort or $eter #usiness managers and o$ners sould $ait for a

#etter time.

2. o$ is te Ba!ance of 5a%ment of te countryG Hould it create a

ris& to te economic $ell-#eing of a country tat may affect te

International Business endeavourG3. o$ is te current country economic conditionG Is it $ellG Is it

undergoing recessionG Is it suffering from high rate of inf!ationG

o$ $ould tis affect te !ros!ects of International Business

endeavourG If te country economic condition is $ell% o$ long$ould suc condition remainG Managers ave to ta&e into account of

te economic c%c!e and #e $ary of !ossi#le recession or inflation.

"ey need to see into te future. Hould te current and future

economic condition #ecome an o!!ortunity or a treatG. Hat is te current gro4th economic gro4th rateG Hould it

im!rove in te near or long-term futureG Hat evidence do you ave

to indicate te economic trend of te countryG


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4. Hat is te countr%s G75G Is it a relia#le figure for International

Business managers to ma&e teir decision onG

5. Hat are te current economic o!icies tat e(ist in a countryG Are

tese !olicies suortive or restrictive of International BusinessG Is

tere ig degree of !rotectionism !ractice #y te government to

safeguards it local #usinessesG Is it recetive of the foreign direct

investment and te imort of foreign goodsG Hat is te current

tariff and .uotaG Hill it go do$n es!ecially due to teir

commitment to Internationa! 2ree Trade agreementG6. Is tere in e(istence a trading b!oc tat affects te International

Business tradingG o$ $ill tis influence te !ros!ects of doing

#usiness in te targeted countryG

7. Hat is te urchasing o4er arit% "555$ and er caita

incomeG o$ does tis affect International Business managers in

considering te coice of country to invest in or in te evaluation of a

country !ros!ectG Are tese figures relia#le for international #usiness

entre!reneurs and managers to #e used in decision-ma&ingG

9. Is tere commitment #y te government to any international treaties

suc as tose made #y /TO% I*2 or trade regimes tat may ave

influence on te International Business venturesG Hould tese

influences #e !ositive or negative to te investors and entre!reneurs

in your country $ising to enter into te foreign mar&etG


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5erformance Criteria

Mar&s are a$arded #ased on te follo$ing guidelines,

Grade Assessment Guide!ines

2ai! "2$

0>-0>

Analysis is su!erficial. A#sence or limited use of conce!ts.Irrelevant regurgitation of information. Eailure to so$

relationsi!s #et$een ideas. Many &ey issues are ignored.

A!!lications of conce!ts and language of te su#<ect isconfusing. 8imited or no referencing is made. 8ac& of clarity

in te re!ort due to !oor grammar. everal s!elling mista&es

made in $riting. =o or very limited recommendations aregiven.

2ai! "2<$

0>-9>

Analysis is su!erficial. Use of conce!ts and language of tesu#<ect are minimal. Ee$ learning outcomes are met.

Information !resented in a routine% unimaginative and

sometimes unnecessarily long-$inded fasion. Many &ey

issues are ignored. Hriting is undermined $it manygrammatical and s!elling errors. 8imited recommendations are

given.

5ass "7 to C$

40>-54>

Pro!er understanding of te conce!ts and issues are so$n.

+lements of an a!!ro!riate structure are !resent. ome reading

and researc are evident in te re!ort. Ade:uate references aremade #ut not in re:uired format. Analysis of te issues is

!resent #ut lac&s de!t. ome $ea&ness in terms of relevancy.

ome !arts of te assignment ans$er do not flo$ coerently.

ome recommendations are given.

Credit "B to B<$

55>-64>

+vidence of reading and researc. Understanding of te

a!!lication of a!!ro!riate models and conce!ts is demonstrated.ey issues are identified and analysed altoug tis may #e

limited at times. ources of information are ac&no$ledged inte rigt referencing format follo$ing arvard system.Ade:uate recommendations are given.

7istinction "A to A<$

65>-a#ove

Arguments are clear and convincing. Presentation of ideas is$ell-organised in a coerent fasion. uccessful integration of

teory and !ractices is demonstrated. +(tensive reading and

researc is demonstrated in $riting. )onsistent referencing to

sources using te arvard system. )oerent flo$ of information is !rovided. Eormat used is igly consistent.

ood recommendations are given.


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