QRE

“Your partner in needs-based product development In emerging markets”

Their problem •  Yes: Out of 43 million Kenyans,

over 20 million has a mobile phone •  No: 75-85% Kenyans do not have access to

electricity

Is your product the answer?

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Your problems

•  New markets - like 150 million people in East Africa - are an attractive idea… in theory. •  But: Is your product

really designed to !t their needs? ?

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Need-solution !t in four steps

YOUR PRODUCT

DATA COLLECTION

PRODUCT REVIEW

AFTERWORK: TOWARDS

AN IMPROVED PRODUCT

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Four steps - Product features

•  Step 1 – YOUR PRODUCT: Designing the landscape together

•  Step 2 – DATA COLLECTION: Quick Product Review or Field Exercise

•  Step 3 – PRODUCT REVIEW: Recommendations for your Product

•  Step 4 – AFTERWORK: Follow-up, Checkpoints, the Way Forward

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Case: Pilot with Lumivio Oy

•  Lumivio specializes in solar energy products •  They are already

established in Zambia • QRE will work with

Lumivio in East Africa

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We want you

•  Our team is looking for advisors in consumer analysis, business development and emerging markets •  Check out Lumivio design container

in Aalto Design Factory in late summer 2014

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QRE  

Contacts Joni Karjalainen

Researcher (M. Soc. Sc.) in East African development futures Worked with the RE industry, CSOs, students and local villagers

Consultant +358 40 702 9691

8  Join us in a design revolution.