11 ways to adjust your business writing for a digital reader
DESCRIPTION
Business writing needs to be adjusted for the digital age. How our intended audience consumes content should influence how we create content.TRANSCRIPT
11 Ways to Adjust Your Business
Writing For a Digital Reader
Write to be read.
The Goal
The distracted reader
The Challenge
Measurable Action
The Opportunity
How to Write to Be Read
in a Digital Age
Provide context.
ONE
Use simple sentences.
TWO
Choose smaller words.
THREE
Include bullets and numbers.
Four
Start with a captivating lead sentence.
FIVE
Practice the inverted pyramid.
SIX
Only cover one big idea.
SEVEN
Link when possible.
EIGHT
Substitute words for pictures, video, or audio files
when appropriate.
NINE
Bookend your message.
TEN
Prompt a response.
ELEVEN
Test your writing with a four year old.
HOMEWORK
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BEN STROUP Enterprises