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CONFIDENTIAL: Live Music Digital Syndication Platform- Brought to you exclusively by:

November, 2009

Live Music Digital Syndication PlatformNovember, 2009

Brought to you by:


November, 2009

““People want to get connected to content they love. You could make a case that People want to get connected to content they love. You could make a case that (content) is going to grow in value and is going to be a healthy business”(content) is going to grow in value and is going to be a healthy business”

(Brian Roberts, CEO Comcast @ Web 2.0 conference NYC, November 2009) (Brian Roberts, CEO Comcast @ Web 2.0 conference NYC, November 2009)


November, 2009

Social networks are impacting the way consumers discover, share and purchase music.

The adoption rate of digital music products (i.e. mp3, videos) continues to increase: More “smart” devices in the marketplace (i.e. mobile phones, gaming devices)

increased portability

24/7 access to e-storefronts (i.e. itunes, bn.com, amazon.com)

More relaxed DRM

Blu-Ray replacing DVD rapidly

Radio under pressure to provide & monetize digital content

Service Providers are scrambling for relevant content

Music Scene in TransitionChanging Consumer Behaviors


November, 2009

Music consumers say there is a void in “live music” options

Digital music has given consumers easy and increased options to purchase audio, but has done little to nothing to give consumers the live music “experience”

Respondents demonstrated favorable attitudes to purchasing access to a live music webcast

Surveys conducted by ComScore, Forrester and Entertainment Media Research (UK) indicate:

The Void: Digital Live Music Opportunitiesfrom Audio to Audiovisual Experiences

Changing Consumer Behaviors


November, 2009

Led by award winning Director Daniel C. Catullo

5 Grammy nominations, 16 Tellys & 42 titles achieved Billboard #1 spot

Producer of exclusive HD concert DVDs, music documentaries and promotional materials for A-List acts

Full Digital rights to everything we produce or acquire

Premium Video Catalog

DC3 Music Group is the premier producer, syndicator & distributor of digital live music content.

Film Production Proven technology platform Rockpit.com

Mobile via iPhone, Blackberry, Android, smartphone apps

Sony Bravia®, Sony Digital Cinemas®

Retail via DVD, Blu-Ray sales

Devices via game stations, set top boxes, portable drives

Distribution partnerships - Rock Radio, EMI Worldwide

Syndication & Distribution


November, 2009

DC3 Direct to Artist Model is timely, adds value

We split revenues 50/50 with artists & retain FULL digital rights to the work.

Artists are highly motivated and provide rare access and rights (see Creed case study on page 14).

Artists turn over the crown jewels to us: Their Fan Club lists and databases, this creates a “viral loop of promotion/awareness”

Artists fleeing record labels in droves (Radiohead, Dave Matthews, Buffett etc.)

U.S. Copyright Act of 1976 allows artists to take control of their work.Post - 1978 works revert back to artists in 35 yrs (2013).

DC3 is the exclusive video producer for Azoff Management Led by Irving Azoff, CEO Ticketmaster Roster of 200+ premiere artists including The Eagles, Van Halen, etc.


November, 2009

We only work with A-List artists….

Dave Matthews Band

Beyonce

Creed

Nickelback

Black Eyed Peas

Fergie

Smashing Pumpkins

Duran Duran

Rush

Guns N Roses

Matchbox 20

Usher

Chickenfoot

Smashing PumpkinsAlter Bridge Boz ScaggsGodsmackEtta JamesGloria EstefanWhitesnakeEagles Big and RichKenney ChesneyBlack CrowesMarilyn MansonMotley CrueStaind


November, 2009

..to produce award-winning content. 2009: Platinum Award US for Nickelback ‘Live from Sturgis”

2009: Platinum Award Canada for Nickelback “Live from Sturgis”

2008: Gold Award US for Smashing Pumpkins “ If All Goes Wrong”

2008: Gold Award US and Canada for “Steve Miller Band - Live From Chicago

2008: 7x Platinum Award US for “Rush In Rio”

2007 and 2008: 2x Platinum Award US for “Godsmack - Changes”

2007: Gold Award US for “Duran Duran Live From London”

2006: Classic Rock Mag Award for “Music DVD Of The Year” -Whitesnake Live

2006: Platinum Award for “Duran Duran - Live From London” in the U.S.

2005: 6x Platinum Award from the RIAA for “Rush In Rio” in the U.S.

2005: Gold Award for “Boz Scaggs Greatest Hits Live” in the US

2004: Grammy Nomination - Rush In Rio

2004: Golden Eagle Cine Award - Gloria Estefan’- Live & Unwrapped

2004: JUNO Award - Music DVD Of The Year - "Rush In Rio"

2004: Telly Award - “Best TV Or Cable Program/Live Event” Matchbox Twenty


November, 2009

Our extensive distributionplatform has all current and emerging channels covered….


November, 2009

Proprietary consumer digital database in US: 200 MM+ Opt-in email records, Geo-coded with deep

lifestyle data

Opt-in database of 5 million mobile phone user accounts.

The 6 Degree Group network of wireless and broadband service provider relationships reaches 2.7

billion subscribers in 100 countries on every continent…we are going to market FAST….

Launched 100’s of digital campaigns and affinity sites for entertainment and consumer brand clients

such as Unilever, Saab, Bang & Olufsen and Blackberry

Team includes digital experts in PR, Media Buying, SEO/SEM, Lead-Gen, Affiliate, Viral, User-

Generated Content, and Social Media

and we use our digital assets/expertise to drive traffic.


November, 2009

Fully Developed Online & On Demand Expertise Deep relationships with content publishers Established Music Blogging and Affiliate Network with 20 Million Users. Premiere Advertising partnerships Fully operational Web Clients on two Websites; www.rockpit.com and

www.vimeo.com.

Mobile Client Expertise Premier Blackberry and Orange Developer Fully developed, tested and operational Blackberry, iPhone and Mobile

Clients Leading Global Mobile Aggregator with the Largest Consumer digital

database in the United States. Deep international carrier , portal, and existing advertising relationships

We have deep experience with digital media…


November, 2009

…and we set the industry production standards.

We employ leading directors and use:

• Multi-camera high-definition video with SRS Circle Surround Sound

• DTS

• Dolby Surround Sound advanced technology.

Concerts are recorded with multiple High Definition television cameras

SRS Circle Surround, DTS and Dolby 5.1 Digital

Extensive camera coverage allows viewers of the DVD to choose the camera shot or angle for any portion of the DVD and to experience the feeling of being at the live-concert.


November, 2009

The live Digital Music Market is growing…

Source: Forrester


November, 2009

..with a “perfect storm” of demand for digital content

Online Paid video revenue is estimated to double in the U.S. by 2013 to $1 billion (Jupiter report 7/08) and quadruple in Europe. The Jupiter reportalso estimated that mobile TV/video subscriptions in the U.S. will double by2013.

Blu-Ray HH penetration in the U.S. will reach 130 million homes by Q1 2010. By June ‘10, Wal-Mart will phase out DVDs and only sell Blu-Ray titles. Demand for HD content will soar.

Smartphones, VOD and 3G networks showing explosive growth worldwide


November, 2009

Creed – Full Circle Tour Live from Houston

Alter Bridge – Live From Amsterdam

Chickenfoot – Live from Phoenix

Godsmack – Sturgis/Documentary

2009 was a banner year ….*

* DC3 owns full digital rights for the following projects


November, 2009

Catalogue Acquisitions will give us digital rights to 85% of the Pop/Rock catalogue

4-5 major full length productions of A-List Artists, opportunities include:

• Rage Against the Machine

• Guns and Roses

• Van Halen

• Red Hot Chili Peppers

10-15 B-List streaming productions

Continue to monetize 2009 releases

…and 2010 looks even better


November, 2009

Case Study: Creed demonstrates the model

We heavily relied on fan websites, Facebook and Twitter to get the word out about 1) the Overcome Music Video/Single, 2) Houston Concert & Live Stream 3) Webisodes featuring the band. The webisodes allowed the band members to candidly talk about their “growing pains” and the Full Circle tour, forthcoming album and the spirit of reuniting.

Rockpit syndicated the webisodes to our content partners:

In addition, to syndicating content and social media marketing, Rockpit streamed the September 25 concert live from Houston via the Rockpit.com consumer website. 200,000 viewers accessed the live stream for free.

Our live streaming partner was:

Channel: Web


November, 2009

Case Study: Creed

In addition, to streaming the September 25th Houston concert from the Rockpit.com website, we pulled off another unprecedented milestone – live HD mobile streaming.

Rockpit developed a proprietary mobile streaming application for Blackberry smartphones and a companion widget.

Our promotional/media partner for our mobile initiative was . The success of the September 25 mobile stream, led to a subsequent rollout of the application at the Billboard Live/CTIA Entertainment 2009 conference.

Channel: Mobile (video streaming)


November, 2009

Case Study: Creed

Sony will screen the forthcoming Creed Live feature film in 400 USA markets. Post the theatrical release, Sony will make the film available on their Bravia Video-on-Demand to 4MM customers.

Channel: Theatrical Release

Channel: Retail

Just in time for the 2009 holiday season, Creed Live and AlterBridge Live from Amsterdam will be available from the following retailers:


November, 2009

Case Study: Creed

DC3 (via it’s Rockpit Platform) is partnering partner with Emmis Communications to launch a 2-city/2 station website pilot to offer the downloadable Creed Live feature film.

Via the partnership, Emmis on-air jocks/personalities will encourage listeners to purchase the downloadable Creed Live product directly from Emmis operated websites. Rockpit will “white label” the entire web experience.

Channel: Broadcast Radio


November, 2009

Syndication Channels - Rock Radio

Emmis Broadcasting radio stations like WRXP in New York drive listeners to WRXP website for exclusive Creed b-roll content and the chance to download the long form Creed show.

WRXP benefits from having exclusive new music content leading to increased ad revenue and a share of the long form Creed show download revenue.

Rockpit.com benefits from increased distribution and sales to a very targeted audience.

Please Click to Download Sample

Creed Case Study


November, 2009

What does this mean for YOU? Access to proprietary HD music concert performances by A-List artists

Drives additional revenue by providing chargeable A List Artist HD Content

Distinct revenue - sharing and co-branding marketing opportunities

Direct relationship with artists, no middlemen, record labels , etc.

More profitable model for music content vs. traditional music “stations” (VH-1, Fuse, etc.).

Music is the #1 lifestyle driver for young consumers.

Platform is built, operational and scalable. No need for infrastructure or management.

We have the content your audience wants, right now & right away!

Proven technological experience with transmission over web, VOD & smartphones


November, 2009

The 6 Degree Group is a consortium of mobile, broadband consumer electronics and marketing executives with deep technology relationships, industry history and knowledge.

We understand the Content Space, Technology and Service Delivery.

Our value is connecting the right people with cutting edge solutions in the Digital Content Arena.

We have an exclusive marketing agreement to bring you simply the most exciting Digital Content and delivery platform and revenue opportunity there is…….DC 3 Music Group.

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Documents

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gold award us

juno award music dvd

digital media

purchase music

duran duran live

duran duran live

nickelback live