12152010 linked in mc cullagh
DESCRIPTION
TRANSCRIPT
C McCullagh CSCMP 1
LinkedIn: A Strategic and Practical Approach for Job Search
Carol McCullagh General Management Executive
with Jacob Alonzo (Information Architect) as the Recruiter
C. McCullagh- CSCMP 12/15/2010 1 12/12/2010
C McCullagh CSCMP 2
Disclaimer
• This is not a LinkedIn primer but assumes that you have a LinkedIn account and are familiar with the “how to’s”
• LinkedIn is not your resume on-line
• This is how I use LinkedIn and I hope it can help you
• Decide how/where you want to spend your time!
2 12/12/2010 C. McCullagh- CSCMP 12/15/2010
C McCullagh CSCMP 3
Some Typical Job Search Challenges
• Gaining credibility
• Finding and making visible your fan club
• Finding out target company challenges, strong points, culture, who they hire, etc.
• Finding the hiring manager and info about them
• Finding and developing advocates in your target companies
• Making it easy for them to buy
• Demonstrating skills
3 12/12/2010 C. McCullagh- CSCMP 12/15/2010
C McCullagh CSCMP 4
Job Search-isms Summary
• People hire people they know, like and trust
• Make it easy for them to buy; NO SURPRISES!
• Find others and be found
Can LinkedIn Help? Yes, it’s one tool in your toolbox. How?
• By how you market yourself
• Your network
4 12/12/2010 C. McCullagh- CSCMP 12/15/2010
C McCullagh CSCMP 5
Profile- Your Marketing Opportunity
• Your on-line identity • Professional photo
– Your identity – Helps people remember you – Puts a face to your resume
• Your personality and how you work (fit and style) • Your companies/schools (credibility)
– Match your resume – Allows you to find co-workers using Colleagues function – Connections from your companies lends credibility that
you worked there and had the roles you say you did
5 12/12/2010 C. McCullagh- CSCMP 12/15/2010
C McCullagh CSCMP 6
Profile (cont’d)
• Your Interests – fit – a connection
• Other Internet – can point them to your Twitter, Facebook or ZoomInfo type sites plus any blogs
• Patents and Publications
6 12/12/2010 C. McCullagh- CSCMP 12/15/2010
C McCullagh CSCMP 7
Profile (cont’d)
• Endorsements
– Allows others and you to validate what roles you had; who you interfaced with; something unique about you that was valued; your values
– Prefer non- recent bosses so that recent ones have the freedom to address the hiring manager’s concerns and priorities
– Lends credence to in-transition activities
7 12/12/2010 C. McCullagh- CSCMP 12/15/2010
C McCullagh CSCMP 8
Your Network
• Connections
– Strong relationships vs. numbers – YES
• Need numbers to be able see names and full profiles
– Diversity is good
• You don’t know who knows who
• Less competition outside your function/industry
• Become known as a connector
8 12/12/2010 C. McCullagh- CSCMP 12/15/2010
C McCullagh CSCMP 9
Your Network (cont’d)
• How you can use it if it’s robust
– Find other colleagues/friends
– Find the hiring manager
– Find people in your target companies to have info discussions with them
– Find past employees to have discussions with
– Help others
– Lot’s more ….
9 12/12/2010 C. McCullagh- CSCMP 12/15/2010
C McCullagh CSCMP 10
Self-marketing and Network
• Groups – Common interests – Bring people into your network without linking – Webinars, articles, meetings – many free
• Companies – Track hires, promotions, leavings
• Answers – Establish visible credibility as an expert
• Jobs – Tells you who in your network works there
10 12/12/2010 C. McCullagh- CSCMP 12/15/2010
C McCullagh CSCMP 11
Self-marketing and Network (cont’d)
• Network Activity – Tell your connections something of value; keeps you in their mind; caution- don’t overuse
• Books – Addresses the “I know you”
• Events – Where others can find you
11 12/12/2010 C. McCullagh- CSCMP 12/15/2010
C McCullagh CSCMP 12
LinkedIn Summary • Is a very powerful tool that allows you to
establish an electronic identity visible to the world
• Is what you put into it – it’s not just job search but the rest of your life!
• Allows you to establish relationships globally
• Keep in touch with people over years, decades, …
• Figure out what you need/want, then find out how to do it!
12 12/12/2010 C. McCullagh- CSCMP 12/15/2010