1273476683_huong dan lap ke hoach kinh doanh.doc

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  • 5/28/2018 1273476683_Huong dan lap ke hoach kinh doanh.doc

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    EU VIETNAM

    CHNG TRNH H TR T NHN VIT NAM

    VN M CH BIN V NG GI THC PHM H NI

    lOGO CNG TY SN XUT V THNG MI AAA

    Nu ch! "h#$h %&'()!$h $*h+,' "h- c. "h/01 "2$ ()!$h $*h+,' 34"h#$h %&'

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    9 Nu ch! "h#$h %&' @N"h- =) c$ 01 "2$ ;# %)*)

    1

    K HOCH KINH DOANH

    Sn p!"#D$% &'B

    (n &$B

    N)*+, l-pB

    N)./B

    H. N0,1 23#4225

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    EU VIETNAM

    CHNG TRNH H TR T NHN VIT NAM

    VN M CH BIN V NG GI THC PHM H NI

    M6C 76C

    PH8N I TH9NG TIN T:NG ;< V? S@N PHM V M6C CH CA K HOCHI GIDI THIU VE SN FHM9@CH VII MC JKCH V TLM NHN CA O HPCHPH8N III PHN TCHA PHN TCH KHECH HNG V KFNH TIF< TH6I FHN TKCH HQCH HNGII FHN TKCH NH TIU THB PHN TCH KINH DOANHI C HI INH @PANHII JIM MNH CA SN FHM9@CH VIII JIM YOU CA SN FHM9@CH V

    IV THQCH THC T JWI TH V TH TRNGV O HPCH MARTINGZ h)>ch 'h[" "\+/$ "h: "\]$*^ h)>ch _u6$* c[)` h)>ch "+' "h:a =hu?$ 8>+$b h)>ch [$ h#$*C PHN TCH S@N ch ()!$h "hu "ho) 36$ 'h78^ h)>ch ()!$h "hu "ho) =2$h "+2u "hch ()!$h "hu "ho) "h]+ *+!$b J+/8 h)# ;l$Bj pq+ $hu&$BjZ Fhr$* [$ Tl+ uBj^ Fhr$* [$ s-$h "h]$*Bj` Fhr$* [$ @t+ -$h "h]$*BG,, R% pn R% ., %RnPH8N IV BIN C C KH@ NUNG V KH@ NUNG I?< CHNHI sION CW ZBII sION CW ^BIII sION CW `B

    PH8N V KT 7

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    EU VIETNAM

    CHNG TRNH H TR T NHN VIT NAM

    VN M CH BIN V NG GI THC PHM H NI

    PH8N I

    TH9NG TIN T:NG ;

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    EU VIETNAM

    CHNG TRNH H TR T NHN VIT NAM

    VN M CH BIN V NG GI THC PHM H NI

    PH8N IIGI=I THI>< V? S@N PHM V M6C CH CA K HOCH

    If GI=I THI>< V? S@N PHMDgCH V6

    TXn cn p!" $% &'B

    Chn) n)Y cn ij1 %J k,Jn ^mn)

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    y Tho) chf" %q$*a "h#$h 'h$B

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    IIf M6C CH V T8M NHoN CA K HOCH

    4

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    EU VIETNAM

    CHNG TRNH H TR T NHN VIT NAM

    VN M CH BIN V NG GI THC PHM H NI

    PH8N III

    PHN TCH

    A PHN TCH KHECH HNG V KFNH TIF< TH6

    If PHN TCH KHECH HNG

    i tng khch hng s tiu th sn phm

    0 _,B G,, RnB T n-pB Vqn)1 ",`nB N)*+, n*% n).,n)*+, V,Y N"B C% %[ c a%B

    IIf PHN TCH KFNH TIF< TH6

    Ted% ,JpB

    G,n ,JpB

    999999999999999999999999999

    Bn khnB

    Bn lrB

    9999999999999999999999999999j a!B

    5

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    EU VIETNAM

    CHNG TRNH H TR T NHN VIT NAM

    VN M CH BIN V NG GI THC PHM H NI

    B PHN TCH KINH DOANH

    If C HI KINH DOANH

    % RnB@u$* %q$* "h: "\]$* ;$*a 8+1$3|c 8u!wB

    @u$* %q$* "h: "\]$* u "+2$3|c 8u!wB

    IIf IsM MNH CA S@N PHM DgCH V6

    IIIf IsM t< CA S@N PHM DgCH V6

    6

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    EU VIETNAM

    CHNG TRNH H TR T NHN VIT NAM

    VN M CH BIN V NG GI THC PHM H NI

    IVf THECH THuC Tv I TH V THg TwNG

    Vf K HOCH MAwKxTING

    yf KJ L% p e,zn $ e*+n)

    7

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    EU VIETNAM

    CHNG TRNH H TR T NHN VIT NAM

    VN M CH BIN V NG GI THC PHM H NI

    4f KJ L% {n) %

    |f KJ L% ,Jp $1 a/Jn "L,

    }f KJ L% kn .n)

    8

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    EU VIETNAM

    CHNG TRNH H TR T NHN VIT NAM

    VN M CH BIN V NG GI THC PHM H NI

    C PHN TCH S@N

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    EU VIETNAM

    CHNG TRNH H TR T NHN VIT NAM

    VN M CH BIN V NG GI THC PHM H NI

    f An .n d% p!"

    f C% hn) c a%

    10

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    EU VIETNAM

    s[$ %} s[$ ug$

    CHNG TRNH H TR T NHN VIT NAM

    VN M CH BIN V NG GI THC PHM H NI

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    N*d$ 3[ch ch) $h# e$*a =h) +a ;&$ chu?/$BN*d$ 3[ch ch) h)>" 0$* 8!\=o"+$*a [$ h#$*B

    ~u (i 'h$*B4f N)n &nTi c.cv 0g$*a _u "[+ 0u "98 \$*wB

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    THIGIAN

    TZ T^ T` Tb Tj Tk T T T TZ TZZ TZ^

    11

    Xuf" =h7u

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    EU VIETNAM

    CHNG TRNH H TR T NHN VIT NAM

    VN M CH BIN V NG GI THC PHM H NI

    @PANHTHU

    |f ,z" . &n

    Dn . &nBT+, ),n .n &n

    }f 7Q, n-nB

    }fyf P*(n) n T, *Bpq+ $hu&$ $8B}f4f P*(n) n BZn *+n)Bpq+ $hu&$ $8B}f|f P*(n) n D*, kZn *+n)pq+ $hu&$"hu! % $8B

    G,, R% pn R% ., %Rn

    12

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    EU VIETNAM

    CHNG TRNH H TR T NHN VIT NAM

    VN M CH BIN V NG GI THC PHM H NI

    PH8N IVBIN C C KH@ NUNG V KH@ NUNG I?< CHNH

    If BIN C y

    JIEU CHNHB

    IIf BIN C 4

    JIEU CHNHB

    IIIf BIN C |

    JIEU CHNHB

    13

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    EU VIETNAM

    CHNG TRNH H TR T NHN VIT NAM

    VN M CH BIN V NG GI THC PHM H NI

    PH8N Vf

    KT 7

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    EU VIETNAM

    CHNG TRNH H TR T NHN VIT NAM

    VN M CH BIN V NG GI THC PHM H NI

    15