1273476683_huong dan lap ke hoach kinh doanh.doc
TRANSCRIPT
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5/28/2018 1273476683_Huong dan lap ke hoach kinh doanh.doc
1/15
EU VIETNAM
CHNG TRNH H TR T NHN VIT NAM
VN M CH BIN V NG GI THC PHM H NI
lOGO CNG TY SN XUT V THNG MI AAA
Nu ch! "h#$h %&'()!$h $*h+,' "h- c. "h/01 "2$ ()!$h $*h+,' 34"h#$h %&'
Ch5 01 "2$ 36$ 'h789(:ch;< ch) = h)>ch =+$h()!$h $#?
9 Nu ch! "h#$h %&' @N"h- =) c$ 01 "2$ ;# %)*)
1
K HOCH KINH DOANH
Sn p!"#D$% &'B
(n &$B
N)*+, l-pB
N)./B
H. N0,1 23#4225
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5/28/2018 1273476683_Huong dan lap ke hoach kinh doanh.doc
2/15
EU VIETNAM
CHNG TRNH H TR T NHN VIT NAM
VN M CH BIN V NG GI THC PHM H NI
M6C 76C
PH8N I TH9NG TIN T:NG ;< V? S@N PHM V M6C CH CA K HOCHI GIDI THIU VE SN FHM9@CH VII MC JKCH V TLM NHN CA O HPCHPH8N III PHN TCHA PHN TCH KHECH HNG V KFNH TIF< TH6I FHN TKCH HQCH HNGII FHN TKCH NH TIU THB PHN TCH KINH DOANHI C HI INH @PANHII JIM MNH CA SN FHM9@CH VIII JIM YOU CA SN FHM9@CH V
IV THQCH THC T JWI TH V TH TRNGV O HPCH MARTINGZ h)>ch 'h[" "\+/$ "h: "\]$*^ h)>ch _u6$* c[)` h)>ch "+' "h:a =hu?$ 8>+$b h)>ch [$ h#$*C PHN TCH S@N ch ()!$h "hu "ho) 36$ 'h78^ h)>ch ()!$h "hu "ho) =2$h "+2u "hch ()!$h "hu "ho) "h]+ *+!$b J+/8 h)# ;l$Bj pq+ $hu&$BjZ Fhr$* [$ Tl+ uBj^ Fhr$* [$ s-$h "h]$*Bj` Fhr$* [$ @t+ -$h "h]$*BG,, R% pn R% ., %RnPH8N IV BIN C C KH@ NUNG V KH@ NUNG I?< CHNHI sION CW ZBII sION CW ^BIII sION CW `B
PH8N V KT 7
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3/15
EU VIETNAM
CHNG TRNH H TR T NHN VIT NAM
VN M CH BIN V NG GI THC PHM H NI
PH8N I
TH9NG TIN T:NG ;
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5/28/2018 1273476683_Huong dan lap ke hoach kinh doanh.doc
4/15
EU VIETNAM
CHNG TRNH H TR T NHN VIT NAM
VN M CH BIN V NG GI THC PHM H NI
PH8N IIGI=I THI>< V? S@N PHM V M6C CH CA K HOCH
If GI=I THI>< V? S@N PHMDgCH V6
TXn cn p!" $% &'B
Chn) n)Y cn ij1 %J k,Jn ^mn)
)m,B
C% pn lL, cn p!"B
y Tho) "\{$* %q$*a (u$*
"nchB
y Tho) chf" %q$*a "h#$h 'h$B
y h[cB
IIf M6C CH V T8M NHoN CA K HOCH
4
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5/28/2018 1273476683_Huong dan lap ke hoach kinh doanh.doc
5/15
EU VIETNAM
CHNG TRNH H TR T NHN VIT NAM
VN M CH BIN V NG GI THC PHM H NI
PH8N III
PHN TCH
A PHN TCH KHECH HNG V KFNH TIF< TH6
If PHN TCH KHECH HNG
i tng khch hng s tiu th sn phm
0 _,B G,, RnB T n-pB Vqn)1 ",`nB N)*+, n*% n).,n)*+, V,Y N"B C% %[ c a%B
IIf PHN TCH KFNH TIF< TH6
Ted% ,JpB
G,n ,JpB
999999999999999999999999999
Bn khnB
Bn lrB
9999999999999999999999999999j a!B
5
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5/28/2018 1273476683_Huong dan lap ke hoach kinh doanh.doc
6/15
EU VIETNAM
CHNG TRNH H TR T NHN VIT NAM
VN M CH BIN V NG GI THC PHM H NI
B PHN TCH KINH DOANH
If C HI KINH DOANH
% RnB@u$* %q$* "h: "\]$* ;$*a 8+1$3|c 8u!wB
@u$* %q$* "h: "\]$* u "+2$3|c 8u!wB
IIf IsM MNH CA S@N PHM DgCH V6
IIIf IsM t< CA S@N PHM DgCH V6
6
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5/28/2018 1273476683_Huong dan lap ke hoach kinh doanh.doc
7/15
EU VIETNAM
CHNG TRNH H TR T NHN VIT NAM
VN M CH BIN V NG GI THC PHM H NI
IVf THECH THuC Tv I TH V THg TwNG
Vf K HOCH MAwKxTING
yf KJ L% p e,zn $ e*+n)
7
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5/28/2018 1273476683_Huong dan lap ke hoach kinh doanh.doc
8/15
EU VIETNAM
CHNG TRNH H TR T NHN VIT NAM
VN M CH BIN V NG GI THC PHM H NI
4f KJ L% {n) %
|f KJ L% ,Jp $1 a/Jn "L,
}f KJ L% kn .n)
8
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5/28/2018 1273476683_Huong dan lap ke hoach kinh doanh.doc
9/15
EU VIETNAM
CHNG TRNH H TR T NHN VIT NAM
VN M CH BIN V NG GI THC PHM H NI
C PHN TCH S@N
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5/28/2018 1273476683_Huong dan lap ke hoach kinh doanh.doc
10/15
EU VIETNAM
CHNG TRNH H TR T NHN VIT NAM
VN M CH BIN V NG GI THC PHM H NI
f An .n d% p!"
f C% hn) c a%
10
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5/28/2018 1273476683_Huong dan lap ke hoach kinh doanh.doc
11/15
EU VIETNAM
s[$ %} s[$ ug$
CHNG TRNH H TR T NHN VIT NAM
VN M CH BIN V NG GI THC PHM H NI
D PHN TCH TI CHNH
Vnyf Vnn)n c% ^~ *B
Vl$ ch) "h+" :a (d? chu?1$ 36$ euf"Vl$ ch) cg$* $*h, 36$ euf"B
N*d$ 3[ch ch) $*u?2$ %+,u ;# 'h< *+! 0u ;#)BN*d$ 3[ch ch) $*h+2$ c|ua "h: $*h+,8a chu7$ h)[B~u %r$* $hd$ ;+2$B
N*d$ 3[ch ch) $h# e$*a =h) +a ;&$ chu?/$BN*d$ 3[ch ch) h)>" 0$* 8!\=o"+$*a [$ h#$*B
~u (i 'h$*B4f N)n &nTi c.cv 0g$*a _u "[+ 0u "98 \$*wB
V!?B
|f C, pR n)n &n
KJ L% n &. lQ, n-n
yf KJ L% n cn p!"
SF TZ T^ T` Tb Tj Tk T T T TZ TZZ TZ^As
C4f KJ L% n aXn ,X '
T\ic "+' G+[$ "+'
|f KJ L% n +, ),n
THIGIAN
TZ T^ T` Tb Tj Tk T T T TZ TZZ TZ^
11
Xuf" =h7u
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5/28/2018 1273476683_Huong dan lap ke hoach kinh doanh.doc
12/15
EU VIETNAM
CHNG TRNH H TR T NHN VIT NAM
VN M CH BIN V NG GI THC PHM H NI
@PANHTHU
|f ,z" . &n
Dn . &nBT+, ),n .n &n
}f 7Q, n-nB
}fyf P*(n) n T, *Bpq+ $hu&$ $8B}f4f P*(n) n BZn *+n)Bpq+ $hu&$ $8B}f|f P*(n) n D*, kZn *+n)pq+ $hu&$"hu! % $8B
G,, R% pn R% ., %Rn
12
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5/28/2018 1273476683_Huong dan lap ke hoach kinh doanh.doc
13/15
EU VIETNAM
CHNG TRNH H TR T NHN VIT NAM
VN M CH BIN V NG GI THC PHM H NI
PH8N IVBIN C C KH@ NUNG V KH@ NUNG I?< CHNH
If BIN C y
JIEU CHNHB
IIf BIN C 4
JIEU CHNHB
IIIf BIN C |
JIEU CHNHB
13
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5/28/2018 1273476683_Huong dan lap ke hoach kinh doanh.doc
14/15
EU VIETNAM
CHNG TRNH H TR T NHN VIT NAM
VN M CH BIN V NG GI THC PHM H NI
PH8N Vf
KT 7
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5/28/2018 1273476683_Huong dan lap ke hoach kinh doanh.doc
15/15
EU VIETNAM
CHNG TRNH H TR T NHN VIT NAM
VN M CH BIN V NG GI THC PHM H NI
15