13 0206 psp - carpenter being social draft
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Being Social
You can’t be social if all you quote are your ownpress releases
Todd Carpenter, Executive Director, NISOAAP/PSP Conference, Washington, DC
February 6, 2013
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Being Social
NB - (all thoughts are my own)
Todd Carpenter, Me, information professionalAAP/PSP Conference, Washington, DC
February 6, 2013
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@TAC_NISO Twitter Highlights• So excited to present on #socialmedia for publishers today during @PSP_at_AAP preconference bit.ly/VR1NTB #psp2013
• Again, I’m pre-tweeting my presentation. Slides are here: #psp2013
• #NISO = 1/3 Publishers, 1/3 Libraries, 1/3 automation suppliers. Communities converge to develop standards #psp2013
• “Markets are conversations” key takeaway from Cluetrain Manifesto by @DSearls http://amzn.to/XSutf3 #psp2013
• . @aaronsw life ended in tragedy, but he had a tremendous impact something we can learn from #psp2013
• Just one example is the #PDFTribute movement. Publishers need to consider the impact and power of social engagement online. #psp2013
• Conversations are taking place all the time? Are you listening? Are you engaging? Or is your head in the sand? #psp2013
• As you may have noticed, I do a lot online, on twitter, on linkedin, on wordpress #psp2013
• Something we should have all learned in English Comp 101: Change your writing style based on forum, Who may be listening #psp2013
• Writing for the Congressional Record is different from @WSJ, from a book, or peer-reviews jrl, or a blog post, or a comment, tweet #psp2013
• There is a spectrum of formality, exposure and risk for these different publications forms Don't consider them equally #PSP2013
• Being more formal or more widely distributed, doesn't imply more risk because of social media - Someone might tweet or RT this! #psp2013
• Don’t be ridiculous about trying to control the message on social media: You can't. #psp2013 #advice
• “If you can’t trust your employees to speak for your company on social media, you can’t trust your employees to talk.” #psp2013
• If you can't trust your employees, you've either hired the wrong people, or YOU have trust issues & should seek prof help. #psp2013
• Caveat opera (Employee Beware): USE COMMON SENSE, not just online, everywhere #psp2013
• Some social media advice: Engaging in the conversation is not easy, use your own voice, be forgiving, just relax. #psp2013
• More social media advice: It's a big world, you don't need to hear or respond to everything #psp2013
• The time to engage in the conversation is not after everything has blown up #psp2013
• Riffing on some good advice from @MichaelHyatt about how to use social media: http://bit.ly/UpqVDw #psp2013
• There is nothing more frightening for an author than that first blank page. Don't be afraid, just jump in! #psp2013
• Thank you everyone for a great day at #psp2013
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• Non-profit industry trade association accredited by ANSI with ~150 members
• Mission of developing and maintaining technical standards related to information, documentation, discovery and distribution of published materials and media
• Volunteer driven organization: 400+ spread out across the world
• Responsible for standards like ISSN, DOI, Dublin Core metadata, DAISY digial talking books, OpenURL, MARC records, and ISBN (indirectly)
About
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“Markets are conversations”Rick Levine, Christopher Locke,
Doc Searls, and David Weinberger The Cluetrain Manifesto
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@aaronsw
It’s a tragedy
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#PDFTribute45,000 Tweets one week
50,000 We the People Petition SignaturesCoverage on NPR,
front page of Washington Post, NY Times
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What has your communications department
accomplished this month?
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Conversations are taking place all the time
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Are you listening?
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Are you engaging?
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Me... @TAC_NISO
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More of me
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OK, enough of me already
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Writing for different audiences
(Remember this from COMP 101?)
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More formal Less formal
More Risk/Exposure
Less Risk/Exposure
PersonalPersonal
Personal
Corporate
Corporate
Personal
Corporate
Personal
Corporate
Corporate
Corporate
Personal
Personal
Corporate
CorporateCorporateCorporate
CorporateCorporate
Personal
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Don’t be ridiculous about controlling
the message on social media
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You can’t
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(I don’t work for a large corporation, so I can say this)
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“If you can’t trust your employees to speak for your company on social media,
you can’t trust your employees to talk.”
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This means you either hired the wrong people...
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or YOU have trust issues.
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Caveat opera:(Employee Beware)
USE COMMON SENSE
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Some free advice from a non-expert
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Engaging in the conversationis not easy
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Be forgiving:of yourself
of your staffof your customersof your community
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JUST RELAXNot every tweet
blog postcomment
facebook message
is going to be poetryor a corporate report
(the bar isn’t that high)
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It’s a big worldYou don’t need
to read or respond
to every tweet
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People won’t listen to you
if you’re not saying things that THEY think
are interesting
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The time to engage in the conversation
is not after things begin
to blow up
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Things you can do with Social Media(HT to Michael Hyatt @MichaelHyatt)
Get ideas (like this slide)Provide feedback
(preferably positive/constructive)
Follow/comment on current affairs
Share resources
Make Announcements
Repost/Retweet
Share something personal(be human)
Ask questionsProvide discounts
Reply to questionsSolve problems for customers
Report on what your doing
Offer congratulations
Back channel conversationsWednesday, January 30, 13
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Thank you!
Todd Carpenter, Executive [email protected]
National Information Standards Organization (NISO)3600 Clipper Mill Road, Suite 302
Baltimore, MD 21211 USA+1 (301) 654-2512
www.niso.org
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