Graham Player P.h.D.( Health Sciences) Hugh McClung

Emedtoday

The use of mobile medical apps on smartphones and tablets is revolutionizing and reinventing the way patients are engaged

1 Mobile Usage Facts & Trends

2 Mobile Health Revolution

3 What Health Consumers Want

4 Emedtoday Solution

Mobile Facts & Trends

More than 6 billion mobile users worldwide

By 2014, mobile Internet usage is expected to exceed desktop Internet usage

More than 60% of all “Local” searches are done from a mobile device

An average of 81 minutes is spent each day on mobile app compared to 74 minutes on web access

90% of businesses do not have mobile web sites

Social Networking Performing Searches

Using Mobile Apps Listening to Music

Sending and Reading Emails

Watching VideosBrowsing Websites

Checking News and Weather

Sending and Reading Text Messages

What Are People Doing on Their Mobile Devices?

Smartphones and mobile app drive mhealth mhealth is giving consumers control over their health mhealth can bring consumers and hospitals together 90% of doctors feel mhealth app can improve patient

outcome 1.7 billion down load of mhealth apps by 2017 mhealth revenues to reach USD $ 27 billion by 2017 mhealth projected to reduce medical costs by 25% by

2020

Mobile Health Revolution

59% say mobile health has given them solutions 49% say it will change the way they manage

their health 48% say it will change the way they manage

chronic conditions 46% say it will make their health care more

convenient 48% say it will improve health care quality Poor health literacy costs USD$ 230 billion per

year www.emarketer.com

Patient Beliefs

Smartphones 82%

Tablets 69% Medical Specific devices 58% Mobile phones 37% PDA’s 27% Game consoles 24%

Devices with Best mhealth Apps

Number of US consumers who use internet for health: 170 million

69% do searches 57% search symptoms & causes 49% learn about medication 42% look for doctor 36% look up holistic medicine 76% of patients would choose mhealth over

human contact Survey: 76% of Patients Would Choose Over

Internet & Consumers

Mobile friendly web site Now 13% Plan 46%

Mobile doctor finder Now 5% Plan 50%

Dedicated mobile site Now 3% Plan 41%

Mobile application Now 3% Plan 33%

Hospitals Now & Plan

SMS message for health tips Now 3% Plan 33%

Mobile RX refills Now 3% Plan 10%

SMS appointment remainders Now 00% Plan 25%

QR code marketing Now 00% Plan 13%

Hospitals Now & Plan

weight blood pressure gulucose pills cholesterol Gateway to personalized medicine

Health Trackers: Direct To Consumer testing

Email 63% Direct mail 56% Web Site 50% Call Center 38% Social Media 26% Mobile apps 12 % SMS 8%

Hospital Use Today

Mobile app 76% Mobilizing existing web site 58% Mobile web services 53% SMS messaging 41% Mobile app publishing 23% Mobile advertising 24% Mobile app internal 23% Users of app: target audience

Doctors Employees Patients

Hospitals Use in Future

Lack of knowledge 53% Lack of reach of audience 30% Lack of budget 25% Complexity of platform 17% Costs of implementation 17%

Biggest Obstacle to mHealth

It is about health consumers: their needs, expectations, experience and engagement

Going from “ we provide world class care” to Develop Online brand Engage customers Support customers

Move outside traditional strategies

Move to mobile channels

In the future, everything that can be done digitally will be done digitally

Digital health lies in highly personalized medicine, delivered via the smartphone. “Digital Ecosystem,” Yet only 13% of heath organizations have developed a mobile app

Consumerization of HealthCare

Mobile e visits ePatients want to asks questions ePatients want to talk to a doctor

Different Platforms ePatients live in a multi-media

environment ePatients want to watch mobile videos

Medical History ePatients want to access their medical

history

What ePatients Want

Check for health conditions ePatients want to get trusted health information ePatients want to solve or prevent a health problem

with action solutions

Regular updates ePatients want custom content

ePatient education Want to learn from their doctors

ePatients prefer a mobile app versus mobile web site

What ePatients Want

Connect any where, any time on any device Ask a doctor a question Call a Doctor

Hospital Services

Weekly mobile video from a health professional

Push SMS

Health tips Push SMS

A Mobile App Solution for Hosptials: Emedtoay

Fast News: Curated magazines Interesting Cool Trustworthy Solve or prevent a health problem

Special event and promotions Push SMS Success Stories Survey

Medical library

Book library

A Mobile Solution for Hosptials

Curated mobile Videos Interesting Cool Trustworthy Organized by prevention, description and cure

Health trackers you can use from your device Best consumer apps Best clinical apps Lower health care costs

Consolidate your health information E- Detailing

Patient and Doctor engagement platforms

A Mobile Solution for Hosptials

Mobile Marketing is the most powerful media ever invented…New York Times

A Branded mobile application for your health system

Improve patient Satisfaction and Trust

Increase hospital revenue Medical Tourism

Bypass hospital IT infrastructure and budgets ( use telecom LtE network)

EmedToday Solution

A Convenient Care Clinics ( “CCC”) with a complete telemedicine solution in a 40 square foot spaceCCC will house a HD video conference link to a hospital doctorA range of smart sensing devices will be determine patient status and problem sPatient records housed in the cloudLocated in high traffic areas near Drug Store s and in rural areasLow cost primary care centers for hospitals to extent brand and reach in urban and rural areas( capital costs for a 100 CCC centers USD $ 1 to $ 1.5 million)

EmedToday Future Solution