13+1Provocative Percentages

Every BusinessShould Know for

2012

93%93% of consumers worldwide use search

engines to find and access websites.

Source: Forrester Research

88%88.1% of US internet users ages 14+ will browse or research products online in 2012

Source: blog.hubspot.com 05 Jan 2012

75%75% of Internet users never scroll

past the first page of search results

Source: www.searchenginefacts.com

94%94% of smartphones users in 2012 will be mobile

internet users

Source: blog.hubspot.com 05 Jan 2012

80%EMAIL OPENS ON SMARTPHONES AND TABLETS

HAVE INCREASED 80% OVER THE LAST SIX MONTHS.

- LITMUSSource: litmus.com-june-2012

45%45% OF US BUSINESSES ARE CONDUCTING SOME FORM OF MOBILE MARKETING WITH MOBILE WEBSITES (70%), MOBILE APPLICATIONS (55%), AND QR CODES (49%)

Source: STRONGMAIL :SM_MobileSurvey2012

70%70% of the links search users click on

are organic—not paid.

Source: blog.hubspot.com

97%Companies that blog have 97% more

inbound links.

Source: blog.hubspot.com

55%Companies that blog have 55% more

website visitors

Source: blog.hubspot.com

434%Companies that blog have 434% more

indexed pages than those that don’t.

Source: blog.hubspot.com

66%About 2/3 of web users will use social

networks in 2012.

Source: blog.hubspot.com 05 Jan 2012

90%More than 90% of social network users

will be on Facebook in 2012.

Source: blog.hubspot.com 05 Jan 2012

Inbound marketing costs 61% LESS per lead than traditional, outbound

marketing.

OUTBOUND: Avg Cost/Lead: $346 INBOUND: Avg Cost/Lead: $135

61%

SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012

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