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14 Reasons You Have Failed At Content Marketing

Jeffrey Cammack – Head of SEO Delivery Jeffrey.cammack@webguidepartner.com

2023-05-01 2

A Major Diffence:

Content Production vs. Content Marketing

• Create• Inspire• Share• Engage

• Create

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Be Sucessful in SocialTo do this we need to get involved in the commuities that surround our product and meet the influencers.

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Don’t Mimick

When we are busy it is very easy to down priorize creativity.

Fun content is unique and contributes something new and challenges the reader.

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Know Your Product

As marketers we need to know the product so well that our opinions on it can influence people and be respected by those who work in the field

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Set a GoalYou need to know what sucess is.

Sample Goal:

To build trust and rapport with your audience

Or

To attract strategic partners

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Track ProgressWe do this using measurements directly connected to business goals.

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Know your audience

vs.

Most writers don’t write for their audience.

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Involve Others In Your Plan

You probably don’t know the best information to share.

You don’t know the product as well as others.

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Educate

Educate

Entertain Inspire

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Be a though leader

Trust is hard to get, and instant trust does not exist on the Internet.

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Be committed

Content Marketing is a process that is justified when you have a sucessful outcome.

It is takes dedication and committement.

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Storytelling

The best pieces of content tell us a story.

And to get the best stories you need to have some great writers.

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Have A Mission StatementThe core audience target

What will be delivered to the audience

The outcome for the audience

IKEA Vision: To create a better everyday life for many people.

Sample Visions:

Babyland: Babyland står för kvalitet och omtanke.

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You are what you publish

What you choose to publish is going to have a long term impact on your brand.

Everything needs to be good and on topic.

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Don’t Be Anonymous

In all other forms of writing an author of a piece is publily available.

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14 Reasons we Fail At Content Marketing Important

There is a difference between content production and content marketing

1. Be Sucessful in Social

2. Don’t mimic

3. Know your product

4. Set a goal

5. Track Progress

6. Know your Audience

7. Involve Other Departments

8. Educate

9. Be a thought leader

10.Be committed

11. Tell stories

12.Have a mission statement

13.You are what you publish

14.Don’t be anonymous