14 types of advertisements

7/30/2019 14 types of advertisements

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1

POSITIVE MOTIVATIONALADVERTISMENTS

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY



In this advertisement the Dairy Milk shows positive motivation to us by

showing that if you want to start new relation, start it with giving dairy

milk SILK, which gives the smile on the face of person with positive

response.

Cadbury’s SILK is being considered as the positive motivator and good

symbol of giving wishes now a days.

2V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY



The advertisement of mountain dew motivates the person who fears to do

risky work, after having mountain dew he feels motivated and he is ready

to do risky work without fear.




4

NEGATIVE MOTIVALIONALADVERTISMENTS





This is the advertisement of CEAT TIRE where the company has show how the people

are careless on road in matter of crossing and working for road maintenance taking the

benefit of that they shown that if you fit the CEAT TIRE on your bike the sudden break and grip on road will be maintain and you can avoid accidents, if that person had not

fitted CEAT TIRE he could have met with an accident.



6

EYES SENSATIONADVERTISMENTS




This campaign is not only increasing awareness of the Crizal brand, but is also raising

patient demand by providing the most complete protection against dangerous

ultraviolet (UV) reflections.

In addition the company also promise that it is better than any other plastic or glass lens

by providing water, smudges, scratches, reflection and dust proof.




The Samsung campaign really captures the spirit of 3D TV and brings to life

the amazing experience the technology can deliver.

It shows how a viewer feels that he/she is watching live action in front of his/her eyes, rather than on T.V.




9

EAR SENSATIONADVERTISMENTS




This advertisement is of SONY Headphone. This picture shows man

enjoying music by putting headphones. The three main basic needs of

human beings is Air , Water and Food ,but in this advertisement SONY

company has replaced Food with Music. In this stressful world peopleenjoy music by downloading music in their gadgets and listening to music

whenever they get time. Listening to music also relaxes mind and body.




In this advertisement the couple is watching the movie and they are

enjoying the crystal clear sound of water and live atmosphere of war time.

The company Sony is trying to convince that it gives you the real-time

felling as if you are present at that moment with the crystal clear sound

quality speakers.




12

SMELL SENSATIONADVERTISMENTS




Here the advertisement of AXE shows that the person is spraying

deodorant on his body while its strong smell attracts the hot n sexy girls

towards the man by running, climbing the mountain and breaking the

celling of house.

AXE claims that if u spray the deodorant on your body the strong smell

will make “ANGLES TO FALL FROM HEAVEN”




This advertisement of “AIRWICK” shows that if you use this air

freshener, it will give you the sense of smell like sitting in garden with full

of flowers and grass.




15

TASTE SENSATIONADVERTISMENTS




This advertisement by the Coca Cola company shows how the actress is

enjoying the taste of SLICE which gives real taste of mango juice.

SLICE gives the feeling of real mango taste with refreshment and energy.

When the customer drink slice he/she may lost in taste of mango the

advertisement is try to show that.




EVEREST Chaat Masala’s advertisement is mainly focusing on the sense of

taste. Here it shows how it fills the test in the food. As we can see in above

advertisement the boy is standing with Samosa he is saying that “Boring khana banaye chatpata.”




18

TOUCH SENSATIONADVERTISMENTS




Here it is the advertisement of AXE SHOWER GEL. Which interprets

that the more this person apply the GEL on his body the more he feels the

touch of hot and sexy Girl.




20

SUBLIMINALADVERTISMENTS




Sometimes the subliminal message is not about sex, sometimes

it is just about getting your logo imbedded in the mind of the

viewer as often as possible.




Here is the examples of magazine namely “PARENTS” which is for

women in USA the cover page is kept like if any person read the name of

magazine he/she reads as it written as “PENIS” which is a male organ.




It is the best example how marketer uses subliminal message to penetrate

in users mind here in a social networking site “FACEBOOK” shows

clearly.


14 types of advertisements

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