Types of AdvertisementsTypes of Advertisements

Marketing 214

By: Barbanou Elli Dolmatzi Stavroula

IntroductionIntroduction

Introduction Misleading Deceptive Controversial Eco-Friendly Social Responsible

Misleading

Introduction Misleading Deceptive Controversial Eco-Friendly Social Responsible

1958 Marlboro Cigarette Man Tattoo Hand Ad

Where there’s a Man…there’s a Marlboro - with a filter that delivers a smoke of

surprising mildness YOU GET A LOT TO LIKE…FILTER, FLAVOR, FLIP-TOP BOX

Illusion:No Marlboro = Not A Man

Deceptive

Introduction Controversial Misleading Deceptive Eco-Friendly Social Responsible

Creates False Impression

False PromisesIncomplete Description

Controversial

Introduction Misleading Deceptive Controversial Eco-Friendly Social Responsible

Spend Wisely

How Can You Afford This Bag, But NOT Donate A Small Amount

Of Money To Someone Who Truly Needs It?

Eco-Friendly

http://www.youtube.com/watch?v=i5cGBKmfqvg&feature=related

Introduction Misleading Deceptive Controversial Eco-Friendly Social Responsible

http://www.youtube.com/watch?v=kkC5qYH0ln0

Introduction Misleading Deceptive Controversial Eco-Friendly Social Responsible

Social Responsible

THANK YOU!!!