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140 proof: tips and techniques for persona-based advertising in the social stream

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BEYOND THE “LIKE” BUTTON

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From the 2011 Ogilvy-sponsored Beyond The Like Button social symposium in San Francisco.

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Page 1: 140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream

OGILVY

BEYOND THE “LIKE” BUTTON

Page 2: 140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream

Positivity in the Social Stream

Page 3: 140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream

140 Proof Media

Page 4: 140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream

+ What We SayWho We Follow

How Personas Work

Page 5: 140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream

some context:

Page 6: 140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream

King’s Kindness

Page 7: 140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream

Copyright 2010, 140 Proof. Prepared for Infiniti and OMD. All rights reserved.

Campaign Status ReportINFINITI / EMMY AWARDS 2010

Copyright 2010, 140 Proof. Prepared for Infiniti and OMD. All rights reserved.

Infiniti @ Emmys

Page 8: 140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream

Chevy @ Superbowl

Page 9: 140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream

Creative Teams In The Stream

Page 10: 140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream

Brevity

Page 11: 140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream

Immediacy

Page 12: 140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream

Novelty

Page 13: 140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream

Thanks![Q&A]


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