The Very Classic Guerrilla Marketing 5 May 2014

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Guerrilla marketing was originally a marketing strategy in which low-cost, unconventional

means (including the use of graffiti, sticker bombing, flyer posting, etc.) were used in a (generally) localized fashion to draw attention to an idea,

product, or service.

Guerrilla is one of the marketing categorization,

it’s not a always-success formula.

Grassroots marketing . Wait Marketing . Street Marketing . Viral Marketing . Undercover Marketing

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The age for “real or fake” passed.

Cadbury Gorilla Drummer Nike Kobe Jump

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KitKat

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Real Hiphop

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Tyskie Beer

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Canon

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McDonald’s

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Nikon

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Directski

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Lemon & Paeroa

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A 3D Kitchen in the Classifieds

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Ariel Fashion Shoot Case

http://j.mp/1g2bhFI

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Havas - Pay With A Smile

http://j.mp/1g2cmNM

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Guerrilla Marketing It’s not related to social media, yet it still viral. Location. Unexpected. Story-telling. Humor.

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Next Step Search for the best infographics image that you can find, and explain why.

Bennet

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