Enabling an Immersive Mobile Internet Experience

with the ARM Cortex-A8 Processor

Brian CarlsonStrategic Marketing Manager

Wireless Terminals Business Unit

2

GamingImaging & VideoInternetBasic

MultimediaImaging

High-level OS Full Internet BrowserHigh-end Imaging/VideoGPS / LBSVoIP

Voice, SMS, WAP

Wireless Devices and Applications Are Evolving

Ultra-Low Cost

Phone

EntryPhone

Mid-TierFeaturePhone

High-EndFeature /

Smartphone

3

The “Perfect Storm” Driving the Future

Enables:Enhanced productivityWeb browsingHigh-definition videoSurround-sound audioHigh-quality imagingConsole-quality gamingAdvanced user interfacesLonger Battery LifeAlways Connected

ARM Cortex™-A8

3D Graphics Engine

DSP

Multimedia Accelerators

Image Signal Processor (ISP)

Process Technology

(65/45nm)

WiFi/3G/WiMAXConnectivity

4

UMD: An Emerging Product Class

Performance

Power

PMPSmartphone

Handheld GamesSize

Price

ARM

Inte

l x8

6

UMPCMobile Internet Devices

PC Laptop

5

Introducing the Mobile Internet Device (MID)

Web browser-centric

No compromise Internet browsing experience

Converged device for work and play

High-quality multimedia

Larger screen sizes / higher resolution

Improved user interfaces (touch, graphics)

Wireless Connection (WiFi, 3G, WiMAX)

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Introducing the Mobile Internet Device (MID)

Display Size:4 to 6 inches Minimum of WVGA (854 x 480)

Battery Life:24 hours

Price:MSRP in $199-499 range

Target Customer Base:Broad consumer, 18 to 30 youth segment – social networking

Enhances User Experience:Wireless broadband and full web experienceSecure, low maintenance, easy-to-use devices

Nokia 770

Nokia N800

Shipping today with OMAP™ Processors Future MID Devices

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GamingProductivity toolsMobile TVVideo EmailInternetPhotosWeb camBill payVideo Conferencing

MusicVideo Clips MoviesImagesSynchronize with PC/ home

Knows:Where you areWho you are withHow to reach you

Medical data

Financial data

Family

Friends

Favorites

Personal blogs

Dating profiles

Enabling a New World of Personal MobilityPersonal Presence Content Other Uses

Access Approved

InstantACCESS Approved

Medical Record

Family Doctor: George TurnerMedications: None

Age: 17Height: 5’ 6”Weight: 120Allergies: LactoseBlood type: O positive

Family Doctor: George TurnerForwarding Photos…..

Location

MapsLocation-based servicesFind friends

Accessing Home Network

Water Sprinklers ON OFF

Coffee Pot

Thermostat

Home Management

Lights – Room 1

ON OFF

72

ON OFF

Friends NearbyWeb Cam: Backyard Camera 2

PAN ZOOM

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Key Challenges to MID Success

Full Internet Experience Full Internet Experience No-compromise mobile browsers

WiFi, 3G, WiMAX...Always Connected Always Connected

Dedicated multimedia enginesHighHigh--quality Multimedia quality Multimedia

Improved UIs / GraphicsEase of Use Ease of Use

High-performance processorResponsiveness Responsiveness

Low-power, highly-integrated SoC required to

meet battery life, pocketable form factor

and cost

Attractive Form Factor Attractive Form Factor

Long Battery Life Long Battery Life

Affordable Prices Affordable Prices

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12-Megapixel Camera

OMAP™ 3 – Meeting the Challenges

Highly-integrated SoC implemented in low-power mobile process

2D/3D Graphics and Gaming

High-Quality Audio

DVD-Quality Camcorder

720p High-Definition Video

No-Compromises Web Browsing

Seamless Connectivity to

WiFi, 3G, WiMAX

Productivity Clients

Optimal Balance of Power, Performance and Price

Fast Boot Time

10

OMAP3430 Application Processor

Security Processing

Engines

General-Purpose CPU(Up to 1 GHz)

Programmable Multimedia Processors

Sampled October 2006

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ARMCortex-A8

DSPIVA-2

3D Graphics

OMAP™ 3 – Third Generation Multi-Core Processor Architecture

Simultaneous ParallelProcessing at Lower Power

Specialized acceleration cores for efficient processing and lower powerMulti-tasking complex tasksQuality of service not degradedFlicker-free video and click-free audio during multitasking

Recording Ch 12 Recording Ch 12

Ch 8 Ch 8 Ch 7 Ch 7

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OMAP™ 3 Architecture is First Based on Superscalar ARM® Cortex™-A8

Enables higher performance applications to support:

fast boot time (~5 sec)

laptop-level productivity

full internet browsing

Highly-integrated core:64/128-bit SIMD NEON engine

VFPv3 floating point unit

Security/Java/Thumb-2 support

Integrated level 1 and 2 caches

Semi-custom design to maximize performance andpower-efficiency

Up to 5x Increase in Performance vs. ARM11 Core

Demonstrated @ 1 GHz

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SoC Integration

OMAP3430 Cortex-A8 Value Proposition

Low-Leakage 65nm Mobile Process

SmartReflex™ Power Management

Semi-Custom Implementation

Leading Technology to Meet Mobile Internet Device Challenges

Fast & Responsive Java Applications

Performance with 30% Code Reduction

Enhanced Gaming/MM Experience

High-performance Mobile CPU Core

Device Integrity / Secure Transactions

Optimized for Efficiency

Longer Talk and Standby Times

Low Cost and Longer Battery Life

Optimized System Solution

TI M-Shield™ + ARM TrustZone Security

High-Performance ARMv7 Architecture

NEON SIMD (VFP + Media Streaming)

Thumb-2 Instruction Set

Jazelle RCT Java Acceleration

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Importance of Cortex-A8 Performance Users want a capable and responsive processor

for a streamlined experienceFast

boot time(~5 seconds) Quick

application launch

Fast web page rendering/browsing

Immersive and

responsive gaming

Cortex-A8 provides the level of performance required for a high-quality, immersive user experience

QualityMultimedia Compelling

Java apps

15

OMAP Hardware

Board Support Package

TI Multimedia Software

Multimedia Framework

High-LevelOperating System

TI OMAP™ Software and Developer Network –Foundation for Innovation

OMAP Developer Network

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Mobile IC Vendors & ARM MID Advantages

Already optimized for low-power and small form factors which are critical for MID

Innovations and technologies not offered by x86 solutions

Web browsing experience – its about the software;ARM comprehensive browser report counters x86 claims

Wide offering from mobile silicon vendors based on ARM processors give customers choice to differentiate

Broad ARM software support and strong ecosystem with years of experience developing for mobile needs

Mobile ARM-based solutions are ideal for MID designs

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Summary

MIDs - Exciting New Class of Devices Enabled by the Integration of Leading-edge Technologies

Challenges of Power, Performance and Size Require Highly-integrated SoC Optimized for Mobile

TI Delivers the OMAP™ 3 Platform to Meet MID Market Challenges with OMAP3430 Silicon Today

The ARM® Cortex™-A8 Core is a Key Enabler for an Immersive Mobile Internet Experience