Analytics Predictions For

2014

Meet Your Panel

Rick SchultzSVP MarketingAlteryx

Charles ZedlewskiCP ProductsCloudera

Paul RossVP Product MarketingAlteryx

Ellie FieldsDir. Product MarketingTableau

Michele Chambers CSO Revolution Analytics

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Analysts Will Matter More Than Data Scientists

Empowering analysts in business departments with Big Data and analytics will become more important than filling the perceived need for millions of data scientists.

R-based analytics goes mainstream at the expense of legacy environments like SAS & SPSS. With over 2 million users and another 3 million analysts looking for better solutions, R’s time is now!

R Will Replace Legacy SAS Solutions and Will Go Mainstream

Big Data Will Bring Its “A Game” in Sports Marketing

Analytics and Big Data will have another big year for Marketing, influencing advertising, promotions, and consumer behavior - especially during the World Cup and the Winter Olympics.

Hadoop moves beyond batch-based data processing and storage, to a general purpose compute infrastructure that will be core to the enterprise data fabric. This means analytics will continue to be the #1 use case for Big Data.

Hadoop Moves From Curiosity to Critical

Gartner’s Prediction that the LOB Will Drive Analytics Spend Will Happen!

Gartner’s prediction that in 2014 40% of BI and analytics spend will happen in the line of business, will actually happen. Increasing analytic adoption will drive investments in cloud and easier-to-use tools.

The market for visualization products will continue to grow, but will require more analyst-level data blending and analytic capabilities to make its use successful.

Visual Analytics Continues to Grow but Users Need More

Analysts Lives Get More Complex but Also Easier

The life of a business analyst will get complex with technology such as Hadoop, and predictive analytics, but will also get simpler as the tools they use everyday evolve away from Excel to tools purpose built for them.

Predictive Analytics Will No Longer Be A Specialist Subject

More analysts in business departments will be using predictive analytics than data scientists.

Customer Analytics Is the Next Big Marketing Role

Customer analytics and the related Search Engine Marketing (SEM) roles will become the most critical parts of marketing groups. The marketing machine needs the right data to respond to new opportunities.

A new data and analytics stack emerges with new solutions for databases, analytics, and visualization all disrupting the traditional mega-vendors. Mega vendors will respond with hastily produced solutions.

A New Analytics Stack Will Emerge

Location Meets Big Data Analytics

More organizations will build spatial data and analytics skills into their teams to deal with the new information they are receiving from devices, consumers, and mobile technology.

The big data infrastructure one-two is completed as NoSQL’s move beyond operational databases to mixed workloads including analytics. MongoDB’s valuation will be validated by more shifts in the database market.

NoSQL Meets Analytics

The Hadoop Market Will Grow but Also Fracture

The Hadoop market will grow and fracture with more vendors distributing versions of Hadoop and creating more ways to access data. Analytic tools will need to connect to all of them, but have specialist support.

Faced with analysts demands, IT organizations will form strategic partnerships with individual departments in order to remain more relevant to the overall data-driven needs of the organization.

Business Ownership of Analytics Will Ignite an IT Revival

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