15- 17 May 2017Tokyo Big Sight

Concurrent fair: Tokyo Nail Forum

www.beautyworldjapan.com

With its high reliability and reputation, Beautyworld Japan will be hosting its 20th edition in 2017.

The fairground will be expanded by 2 halls, with 6 halls in total at Tokyo Big Sight. Brand new areas and zones are envisioned covering all beauty products, techniques and services in the Japanese beauty industry. One stop shows the whole beauty world!

Keep your eyes on the evolving Beautyworld Japan.

First step to expand market to salons

A brand new stage for Beautyworld Japan in 2017!

65% of visitors are salon owners and staff of aesthetic, hairdressing, nail and other beauty salons attracted by the latest

beauty products and trends revealed onsite.

Beautyworld Japan provides a great business opportunity for you to meet the visitors with high interests.

0 5 10 15 20 25%

Industrial categories (occupation)Aesthetic salon

Nail salon

Hairdressing salon

Compound salon

Spa facility

Hotel & leisure facility

Medical institution

Distributor / Wholesaler

Importer

Retailer

Manufacturer

Student (aesthetic, nail and hairdressing school)

Others (association, embassy, beauty professional school, public officer, Press)

N/A

21.6%

18.7%

8.3%

16.1%

0.7%

0.7%

2.9%

5.3%

3.7%

3.5%

6.8%

4.4%

6.8%

0.5%

●Cosmetics●Natural & organic●Beauty supplements ● Spa & wellness●Nail

●Diet & health ● Salon furniture & items●Beauty accessories● Eyelash ●Hair

●OEM & packaging●Business support● Professional beauty schools●Hair & compound salons●Other beauty related items

Exhibits

2

High satisfaction and returning rate

Efficient and effective platform for promotion

Fair profileName: Beautyworld Japan

Date: 15 – 17 May 2017

Opening hours: 10:00 – 18:00 (Last day until 17:00)

Venue: Tokyo Big Sight, East hall 3, 4, 5, 6, 7, 8

Organiser: Mesago Messe Frankfurt Corp.

Concurrent fair: Tokyo Nail Forum (East hall 3) (Organiser: Japan Nailist Association)

With the years leading up to its 20th edition, Beautyworld Japan has achieved

high reliability and reputation in the Japanese beauty industry.

Surveys have shown 90% of both exhibitors and visitors intend to come back to

the next fair, showing high satisfaction of their experience.

Welcoming over 60,000 visitors every year, 75% are salon owners or staff with

decision-making authority.

The exhibitors’ survey has shown that 90% of the exhibitors are satisfied with

the “visitor target group” and the “visitors with decision-making authority” they

reached, recognising the fair to be successful for business marketing.

Visitor’s authority in purchasing decisions

A

B

C

D

EA. Have authority 48.3% to purchaseB. Have partial 17.2% authority to purchaseC. Have influence 10.6% in purchasingD. No authority 15.1% to purchaseE. N/A 8.8%

Exhibiting at the next fair

A

B

DC A. Will exhibit 67.0%

B. Considering 21.0%C. May not exhibit 7.0%D. N/A 5.0%

Visitors●Aesthetic salons, hairdressing salons, nail salons, eyelash salons●Hotels, spas, fitness clubs, massage studios, leisure facilities●Distributors, wholesalers ●Retailers●Manufacturers ●Medical institutions● Press, government agencies, embassies, professional beauty schools

*It is prohibited to exhibit medical devices in any case.*Participants are not permitted to bring any kinds

of beauty machines / equipment (except scissors, tweezers, nailclippers etc.) and supplements into Japan due to strict import regulations. (With the exception of the situation where you have an agency in Japan and each product has import experience to Japan.)

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East hall 3 East hall 2 East hall 1

East hall 6

East hall 8

East hall 7 East hall 5 East hall 4

Creative HAIR

Platinum hall

●Hair products zone●Career zone

Tokyo Nail Forum

●Academic zone

Salon business area Retail business areaNEW

NEW

NEW

Areas / zones & participation fee

Venue: East hall 3 Organiser: Japan Nailist Association

*Consumption tax will be applied to the price declared.*Booth fittings such as octanorm wall panel systems, signs, needle punch carpet and power supplies are not included and are the exhibitor’s responsibility.*Rental stand is available for your convenience. Please refer to the details on the next page.*Basic promotional tools (free admission tickets for visitors, official banner & logo, E-cards) are included in the participation fee.

*Beauty equipment zone is in Platinum hall.

Salon business area

Retail business area

Tokyo Nail Forum

This area focuses on products suitable for retail distributions such as department stores, cosmetic shops, drug stores and mail order shops.

This area mainly focuses on beauty products for aesthetic salons, hairdressing salons, hotels & spas and leisure facilities with aesthetic services.

●Cosmetics zone　● Spa & wellness zone　●Business support zone● Eyelash zone　●Diet & health zone　●OEM & packaging zone　●Academic zone

●Cosmetics & beauty equipment zone　●Natural & organic zone　●Beauty supplements zone

Academic zoneNew zone for beauty schools and new techniques to attract new students65% of the visitors are aestheticians, therapists, nail artists and beauticians, highly motivated to learn new techniques to progress in their career. Answering to their needs, the academic zone is designed to cover everything from aesthetic, nail, and aromatherapy techniques to new methods compatible with beauty care including national qualifications, such as acupuncture and more.

NEW

Application deadline 31 October 2016*If the requested space reaches our maximum capacity before deadline, you will be placed on the waiting list.

Standard raw space (tax excluded) JPY 378,000 / 1 booth (9m2=W3m×D3m)

Nail raw space (tax excluded) JPY 180,000 / 1 booth (4m2=W2m×D2m)

Exhibitor group Aesthetic, nail, therapy school etc.

Exhibits Nail products and related itemsThe latest products, technique and trends – the “now” of nail business is here.

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NEW

NEW

New hall for more focus on business negotiationsThe Platinum hall is designed to have a composed atmosphere ideal for business

negotiations while fully supplied with a spacious VIP lounge and the main stage, attracting

VIP visitors and salon owners. Apart from the other Beautyworld Japan scenes, the Platinum

hall holds the essence of specialty and luxury to present you as a more valued exhibitor.

・Special regulations apply to maintain its atmosphere. Details will be provided in the Exhibitors manual distributed in January.

・Original booth designs must be submitted for verification.

New hall for all hair products, information and peopleThe "Hair products zone” gathers hair products, techniques and services, while “Career zone” is aiming at recruiting

with two main zones, the hall will provide a new business opportunity for both exhibitors and visitors.

Hair products zoneZone for products, techniques and services for professionalsHair products zone connects beauticians with new ideas, information and professional products to provide new inspirations. Even more, Beautyworld Japan provides exposure not only in the hair but the whole beauty industry, including aesthetic and nail salons, to widen your business opportunity.

Career zoneZone for recruitment by hair-dressing salons and compound salonsCareer zone offers a new style of recruitment with a great opportunity to meet a wide range of technicians varying from beauticians to aestheticians and nail and eyelash artists who may be your staff tomorrow!

*Career zone is for Japanese exhibitors only

Hair-dressing salons, compound salonsExhibitor groupShampoo & conditioner, hair-brush, styling solution, hair-dryer & iron, scissors, hair wigs, head spa techniques etc.

Exhibits

Exhibitor group Exhibitors with business negotiations as main object of participation.

Standard raw space (tax excluded) JPY 378,000 / 1 booth (9m2=W3m×D3m)

Standard raw space (tax excluded) JPY 396,900 / 1 booth (9m2=W3m×D3m)

Conditions

Advantages of Platinum hall

● Exclusive “Platinum hall exhibitors’ catalogue” Free of charge

An “Platinum hall exhibitors’ catalogue” of Platinum hall exhibitors will be delivered from the organiser to all potential visitors before the fair. It will consist of the exhibitors’ names and product information. Best and exclusive opportunity to promote your participation at Platinum hall before the fair.

Special PR service Special Visitor promotion

● Flow of visitorsVisitors are preferentially led from the main entrance to Platinum hall. Meanwhile a complementary loop bus will also run from the railway station to the front of Platinum hall and back.

● Exclusive and effective promotionTo announce your participation prior to the fair, Platinum hall will be widely promoted throughout the official website, admission tickets, the Platinum hall exhibitors’ catalogue and the Preview book.

●VIP registration counter VIP registration will be limited to the Platinum hall registration counter to ensure more encounters with VIP visitors.

●Visitor controlTo maintain an ideal atmosphere for business negotiations, entry restriction will be performed for student visitors.

●Reach out to wider target visitorsIn addition to Platinum hall exhibitors’ catalogue and Preview book, Platinum hall will be highlighted throughout diverse promotion tools – official website, admission ticket, official fair guide and sign boards on site to lead more visitors to your booth.

● Fair information booklet “Preview book” Free of charge

On the occasion of its 20th anniversary, a “Preview book”, addressed to highly-selected 3,000 potential VIP visitors with decision-making authority, will be published before the fair. It will cover overall fair information and highlights of the fair featuring Platinum hall and exhibitors.

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Rental standAn economical and convenient rental stand is available for order.

For more details, please contact the official stand contractor

BOX 1 Co., Ltd.E-mail. bwj@box1.co.jp

The rental stand includes:Needle punch carpet / Octanorm wall panel system (Platinum hall and Hair products zone: wooden wall panels) / Sign (company name, booth number) per open side / Booth number board / Spotlight / Double electrical outlet / Power supply installation & electricity fee / Wastepaper bin / Booth cleaning (except nail type) / Booth construction and dismantling*For the rental stand in Platinum hall and Hair products zone, furnishing wooden panels with high-quality paper.*Excess usage of electricity requires additional charge.

For standard space (tax excluded)

Booth image

Type A Type B Type C

1 booth (9m2) JPY 120,600 JPY 146,600 JPY 161,600

2 booths (18m2) JPY 176,600 JPY 212,600 JPY 227,600

Platinum hall (tax excluded)

Booth image

Type A Type B

1 booth (9m2) JPY 142,000 JPY 162,000

2 booths (18m2) JPY 192,000 JPY 242,000

Creative HAIR – Hair products zone (tax excluded)

Booth image

Type A Type B

1 booth (9m2) JPY 142,000 JPY 162,000

2 booths (18m2) JPY 192,000 JPY 242,000

For nail space (tax excluded)

Booth image

1 booth (4m2) JPY 110,000

2 booths (8m2) JPY 175,500

*Consumption tax will be applied to the price declared.*Rental stand fee is set according to the rate of primary materials.*For further details, you may check our official fair website or contact our official stand contractor below.*You may order the rental stand by submitting the application form in the “Exhibitor manual” which will

be sent to all exhibitors in January 2017.*Same price will be applied for corner booths.

Schedule

August September October November December January February March April May

2016

31 October

Application deadline

15 - 17 May 2017

Beautyworld Japan

August

Application acceptance starts

13 - 14 May 2017

Move-in / stand construction

January 2017 (Planned)

Receive exhibitor manual

November

Booth allocation starts

*The booth location will be proposed and decided only after the full payment of the participation fee is received by the organiser.

2017

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2016 in figuresDate: 16 - 18 May 2016　Venue: Tokyo Big Sight, East hall 3, 4, 5, 6

Number of exhibitors: 535 exhibitors / 14 countries, regions (Domestic: 452 / Overseas: 83)

Number of visitors: 64,578 visitors / 41 countries, regions (Domestic: 61,989)

0 5 10 15 20 25%

Industrial categories (occupation)Aesthetic salon

Nail salon

Hairdressing salon

Compound salon

Spa facility

Hotel & leisure facility

Medical institution

Distributor / Wholesaler

Importer

Retailer

Manufacturer

Student (aesthetic, nail and hairdressing school)

Others (association, embassy, beauty professional school, public officer, Press)

N/A

21.6%

18.7%

8.3%

16.1%

0.7%

0.7%

2.9%

5.3%

3.7%

3.5%

6.8%

4.4%

6.8%

0.5%

How satisfied are you as an exhibitor with… Very satisfied

0 25 50 75 100%

Total number of visitors

Visitor profile

Reaching the visitor target groups

Reaching the visitor withthe decision/making authority

Expectation of post-fair business

Satisfied

23.0%

17.0%

16.0%

21.0%

19.0%

65.0%

74.0%

75.0%

73.0%

74.0%

Visitor’s authority in purchasing decisions

A

B

C

D

EA. Have authority 48.3% to purchaseB. Have partial 17.2% authority to purchaseC. Have influence 10.6% in purchasingD. No authority 15.1% to purchaseE. N/A 8.8%

Exhibiting at the next fair

A

B

DC A. Will exhibit 67.0%

B. Considering 21.0%C. May not exhibit 7.0%D. N/A 5.0%

Maximise your result with promotional tools!Wisely utilise our promotional tools to achieve your goal and capitalise on Beautyworld Japan! We proudly offer a variety of effective tools.

Year-round advertising tools and sponsorship opportunities are also available for a long-term promotion covering three Beautyworld Japan

fairs in Tokyo, Osaka, and Fukuoka. For more details, please contact us at promotion@japan.messefrankfurt.com

Basic free promotional toolsUtilise them to invite your key customers!

Extra advertising toolsEnhance your presence to your potential customers!

*In addition to above, we have various tools to support your promotion. For details, please refer to [Promotion guide] which will be sent after the application form is submitted.

The largest trade fair for the beauty & spa industries in Japan

Beautyworld Japan15–17 (Mon–Wed) May 2017Tokyo Big Sight East hall 3, 4, 5, 6, 7, 8

Coming soon!

Trade visitor registration

3. E-card

1. Advertisement in the official fair guide 3. On-site advertisement board

AD

AD

AD

AD

1/2 Page landscape

1/4 Page landscape

1/4 Pageportrait

1/8 Pagelandscapeビューティーワールド ジャパン

オフィシャルフェアガイドOfficial fairguide

15－17 May 2017Tokyo Big Sight

2. Banner on the official fair website

15–17 May 2017Tokyo Big SightEast hall 3,4,5,6,7,8

Comingsoon!

The largest trade fair for the beauty & spa industries in Japan

15– 17 May 2017 Tokyo Big Sight East hall 3,4,5,6,7,8

2. Banner & logo

15－17 May 2017Tokyo Big Sight

www.beautyworldjapan.com

Free admission ticket

1. Free admission tickets and stickers

無料招待状在中 2017.5.15ー5.17

Tokyo Big Sight

Free admission ticket enclosed

ビューティーワールド ジャパン2017年5月15日（月）－17日（水）東京ビッグサイト　東3・4・5・6・7・8ホールwww.beautyworldjapan.com

Our Recommendation!

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Enquiry

Mesago Messe Frankfurt Corp.

Beautyworld Japan Organisers Office

Shosankan 7F 1-3-2 Iidabashi

Chiyoda-ku Tokyo 102-0072, Japan

Tel. +81-3-3262-8939　Fax. +81-3-3262-8442

E-mail. info@beautyworldjapan.com

Web. www.beautyworldjapan.com