Storytelling

of 2016 15 Best Storytelling Visuals of 2016

Storytelling

of 2016

When press releases with visuals are distributed to the media, the number of views is 1.4 times more than text-only releases, and video releases receive 2.8 times more views.

Storytelling

of 2016

Ranging from anniversaries to festivals and corporate acquisitions, let us share with you how brands made use of multimedia assets including videos and infographics to capture the short attention span of their audiences in the digital world of 2016.

Lang Lang and Cookie Monster Featured in PSA Promoting Early Childhood DevelopmentUNICEF and Sesame Workshop teamed up with world renowned pianist Lang Lang to produce a public service announcement (PSA) on the importance of access to quality early childhood development (ECD) for every child in China – child’s brain development, educational achievement, success in later life and development of the community.

ASIA TIMES EXCLUSIVE: Pope Francis urges world not to fear China's rise in interview with AT columnist Francesco SisciIn early February 2016, Pope Francis held a historic interview with Asia Times on China’s development. He shared that the Western world, the Eastern world and China all have the capacity and strength to maintain the balance of peace.

Princess Cruises Debuts New Livery Design on Majestic PrincessOn Chinese New Year, Princess Cruises announced that Majestic Princess, the first cruise ship built and designed specifically for the China market, will also be the first ship in the fleet to debut an elegant new livery design featuring the company's iconic logo.

Ten Contemporary Hong Kong Artists Explore Time & Scale at H Queen's, Central's New Purpose-Built Art and Lifestyle TowerFrom Mar 21, 2016, visitors are able to see original new public artworks by some of Hong Kong's best-known artists and some of the city's most exciting emerging artists at H Queen’s in Hong Kong.

Romance Awaits for Valentine's Day 2017 at Singha Park International Balloon Fiesta in Chiang Rai, ThailandTo celebrate Valentine’s Day, Singha Park in Chiang Rai, Thailand, held the largest balloon event in South East Asia with brightly decorated hot air balloons overlooking the park's rolling hills, and tea and fruit plantations. The 4-day event drew many young-at-heart visitors.

The Walt Disney Company Announces $3 Million (RMB 20 Million) Donation to Create Play Spaces in Children's Hospitals Across ChinaTo celebrate the grand opening of Shanghai Disney Resort in June 2016, The Walt Disney Company donated $3 million to Shanghai Children’s Medical Center to provide children’s hospitals with play rooms and therapeutic play activities.

DHL Celebrates the Perfect DeliveryIn June 2016, DHL celebrated their perfect delivery in transporting 228kg of China’s ‘National Treasures’ aka pandas and 100kg of perishable goods from China to Belgium. It is considered the most successful delivery in the company’s history.

Cision Finalizes PR Newswire AcquisitionOn Jun 17, 2016, Cision finalized the acquisition of PR Newswire. By combining capabilities, Cision and PR Newswire will provide clients with the industry’s best content distribution, influencer outreach, media monitoring and analytics offerings.

Eiffel Tower of The Parisian Macao is Illuminated at Sands Resorts Cotai Strip MacaoInspired by the famed “City of Lights” in Paris, The Parisian Macao was opened on Jun 24, 2016, to offer guests an unforgettable and extraordinary experience with their stunning array of accommodation, dining, shopping and entertainment facilities.

"We're All Smurfs!" Art Exhibition @ Harbour CityBetween Jul 13 to Aug 21, 2016, Hong Kong’s Harbour City was transformed into a “We’re All Smurfs!” village where visitors and Smurf fans immersed themselves with an all-rounded Smurf experience including delicacies, pop-up stores, artworks and more.

Wynn Palace Now Open in Cotai, MacauOn Aug 22, 2016, Wynn Palace was opened to the public in Macau. The resort offers 1,706 exquisitely furnished rooms, suites and villas with numerous personal touches overseen by Steve Wynn, Chairman of the Board & CEO of Wynn Resorts. The spa is the largest in Macau and features 22 treatment rooms and the resort's pool and pool-side restaurant overlook the eight-acre Performance Lake.

SAVE THE DATE - Vivid Sydney 2017Vivid Sydney, one of the most spectacular light shows in the world, is set to impress again when it returns to Sydney for 23 nights from Friday May 26 to Saturday June 17, 2017. Owned, managed and produced by Destination NSW, the State Government's Tourism and Major Events agency, Vivid Sydney attracted more than 2.31 million people from around the globe in 2016.

Countdown on for Start of The 2016 NSW Jacaranda SeasonNew South Wales is home to thousands of jacaranda trees which create a natural spectacle each year when they are in full bloom. To commemorate the jacaranda season, Grafton, the jacaranda capital of Australia, hosts the annual Grafton Jacaranda Festival. It is Australia’s longest running flower festival with 20,000 visitors each year.

Communications Consultancy Reflects on 20-Year Milestone of Operating in AsiaOn Nov 1, 2016, The Hoffman Agency, a communications consultancy with roots in the tech industry, celebrated 20 years in Asia. The Agency projects global revenue at US$11.5 million from its offices in Asia, Europe and the U.S., with an average global growth of 9% since 2012. The largest percent of the company's revenue comes from Asia.

TIME Hails 'The Unusual Football Field' by 'AP Thailand' One of 25 Best Inventions of 2016Based on the AP Think Space concept, AP (Thailand) turns waste areas into space that benefits the community. The result is the L-shaped or odd-shaped football field, a ‘valuable life space’ that is useful for everyone in the community.

PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading global media intelligence company, serving the complete workflow of today’s communication professionals.

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