15 tips to create value for mobile @ mobilemonday amsterdam
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15 Tips to create value for mobile presentation @ Mobilemonday Amsterdam momo#7TRANSCRIPT
15 TIPS TO CREATE VALUE FOR MOBILE
MOBILE MONDAY AMSTERDAM
rudy de waele september 1, 2009
rudy de waele mobilemonday amsterdam - september 08
THE MOBILE DEVICE BECOMES PEOPLE’S PRIMARY INTERFACETO THE INTERNET AND SOCIAL NETWORKS
rudy de waele mobilemonday amsterdam - september 08
AN EVOLVING ECOSYSTEM- from a closed to an open ecosystem -
rudy de waele mobilemonday amsterdam - september 08
AN EVOLVING ECOSYSTEM- convergence is a reality today -
GPS
HSDPA WCDMA
rudy de waele mobilemonday amsterdam - september 08
AN EVOLVING ECOSYSTEM- increasing device capabilities -
rudy de waele mobilemonday amsterdam - september 08
AN EVOLVING ECOSYSTEM-software above the level of a single device-
rudy de waele mobilemonday amsterdam - september 08
AN EVOLVING ECOSYSTEM- driving Internet service adoption further to mobile -
© Image by Nokia
rudy de waele mobilemonday amsterdam - september 08
AN EVOLVING ECOSYSTEM- explosion of new applications & services -
rudy de waele mobilemonday amsterdam - september 08
STATE OF THE MARKET
© MobiLens
15 TIPS TO CREATE VALUE FOR MOBILE
rudy de waele september 1, 2009
Image by Paul Watson
#1 INNOVATION HAPPENS EVERYWHERE
rudy de waele mobilemonday amsterdam - september 08
#2 CHOOSE OS / PLATFORM- according needs, competence & user target -
rudy de waele mobilemonday amsterdam - september 08
#3 THE POWER OF OPENNESS
rudy de waele mobilemonday amsterdam - september 08
#3 THE POWER OF OPENNESS
rudy de waele mobilemonday amsterdam - september 08
#3 THE POWER OF OPENNESS
rudy de waele mobilemonday amsterdam - september 08
#3 THE POWER OF OPENNESSFunambol, the mobile 2.0 open source messaging project. Funambol is the leading mobile open source project in the world, thanks to the help of our community and people such as yourself that make it happen. Funambol has been downloaded more than one million times by over 10,000 contributors in 200 countries.
Mobile 2.0 is the next HUGE wave of innovative mobile services and data. Whereas Web 2.0 meant user generated content (wikis, photo sharing), collaboration (social networking) and interactive technology such as AJAX, Mobile 2.0 is ushering in a similar era to wireless, and Funambol is at the forefront.
Mobile 2.0 is the outgrowth of several compelling trends:
• Better, faster, cheaper wireless devices, networks and data services and plans• Messaging "maturation", where people are looking beyond SMS/texting for the next cool mobile experience• Emerging technology such as mobile search, presence, location-based services and navigation
Started in 2001 as the Sync4j open source project, Funambol has grown to be the world's leading mobile open source project, with more than one million downloads, supported by the largest global mobile community, and used by mobile operators, service providers, enterprises and OEMs/ISVs/ODMs everywhere. Join us as Funambol continues to evolve into the leading mobile 2.0 software for mobile messaging, powered by open source.
rudy de waele mobilemonday amsterdam - september 08
#4 USE DISTRIBUTION CHANNELS
rudy de waele mobilemonday amsterdam - september 08
#4 USE DISTRIBUTION CHANNELS
rudy de waele mobilemonday amsterdam - september 08
#4 USE DISTRIBUTION CHANNELS
rudy de waele mobilemonday amsterdam - september 08
AdMob Mobile Metrics ReportJuly 2008
Featured: Africa Data - Traffic, Manufacturers and Devices
Noteworthy: Africa
We regularly field requests for deeper data on specific regions. This month, we provide traffic, manufacturer and device data for Africa.
* Africa traffic grew 21% from Q1'08 to Q2'08, with Nigeria, Egypt and Sudan all
growing faster than 60%.
* South Africa represented 56.9% of Africa's traffic in our network in Q2'08, followed
by Nigeria at 12.0% and Kenya at 8.6%.
* Nokia has dominant share in each of the top 5 countries in Africa and has 7 of the
10 top handsets.
* 18% of traffic from Africa comes from smartphones; the most popular smartphone
is the Nokia N70.
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Africa Traffic Data by Country Top African Handsets
Q1'08 Q2'08 Q2 / Q1
Country Traffic % of Reqs Traffic % of Reqs Growth Top Handset Models % of Africa Reqs
South Africa 439,750,391 67.3% 450,738,575 56.9% 2% Samsung E250 5.9%
Nigeria 49,544,282 7.6% 95,124,078 12.0% 92% Nokia N70 4.4%
Kenya 49,666,503 7.6% 67,987,702 8.6% 37% Motorola V360 4.2%
Egypt 21,579,910 3.3% 38,799,266 4.9% 80% Nokia 6300 2.0%
Tanzania 27,652,996 4.2% 34,212,427 4.3% 24% Nokia 2626 1.9%
Tunisia 12,025,865 1.8% 14,638,639 1.8% 22% Nokia 3110c 1.9%
Libya (1)
-- -- 14,031,440 1.8% -- Nokia 6070 1.9%
Namibia 10,019,279 1.5% 12,129,963 1.5% 21% Nokia N73 1.9%
Sudan 6,753,766 1.0% 11,155,859 1.4% 65% Nokia 6020 1.7%
Ghana 6,758,633 1.0% 8,614,203 1.1% 27% Samsung J750 1.7%
Other 30,065,126 4.6% 44,341,775 5.6% 47% Nokia 5200 1.6%
Total 653,816,751 100.0% 791,773,927 100.0% 21% Total 29.0%
(1) We started identifying traffic from Libya in Q2'08.
Email [email protected] to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics.
AdMob Mobile Metrics ReportJuly 2008
Featured: Africa Data - Traffic, Manufacturers and Devices
Noteworthy: Africa
We regularly field requests for deeper data on specific regions. This month, we provide traffic, manufacturer and device data for Africa.
* Africa traffic grew 21% from Q1'08 to Q2'08, with Nigeria, Egypt and Sudan all
growing faster than 60%.
* South Africa represented 56.9% of Africa's traffic in our network in Q2'08, followed
by Nigeria at 12.0% and Kenya at 8.6%.
* Nokia has dominant share in each of the top 5 countries in Africa and has 7 of the
10 top handsets.
* 18% of traffic from Africa comes from smartphones; the most popular smartphone
is the Nokia N70.
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Africa Traffic Data by Country Top African Handsets
Q1'08 Q2'08 Q2 / Q1
Country Traffic % of Reqs Traffic % of Reqs Growth Top Handset Models % of Africa Reqs
South Africa 439,750,391 67.3% 450,738,575 56.9% 2% Samsung E250 5.9%
Nigeria 49,544,282 7.6% 95,124,078 12.0% 92% Nokia N70 4.4%
Kenya 49,666,503 7.6% 67,987,702 8.6% 37% Motorola V360 4.2%
Egypt 21,579,910 3.3% 38,799,266 4.9% 80% Nokia 6300 2.0%
Tanzania 27,652,996 4.2% 34,212,427 4.3% 24% Nokia 2626 1.9%
Tunisia 12,025,865 1.8% 14,638,639 1.8% 22% Nokia 3110c 1.9%
Libya (1)
-- -- 14,031,440 1.8% -- Nokia 6070 1.9%
Namibia 10,019,279 1.5% 12,129,963 1.5% 21% Nokia N73 1.9%
Sudan 6,753,766 1.0% 11,155,859 1.4% 65% Nokia 6020 1.7%
Ghana 6,758,633 1.0% 8,614,203 1.1% 27% Samsung J750 1.7%
Other 30,065,126 4.6% 44,341,775 5.6% 47% Nokia 5200 1.6%
Total 653,816,751 100.0% 791,773,927 100.0% 21% Total 29.0%
(1) We started identifying traffic from Libya in Q2'08.
Email [email protected] to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics.
#4 USE DISTRIBUTION CHANNELS
rudy de waele mobilemonday amsterdam - september 08
#5 THINK GLOBAL, ACT VIRAL
rudy de waele mobilemonday amsterdam - september 08
#6 ON- OR OFF-DECK?
rudy de waele mobilemonday amsterdam - september 08
#7 APPLICATION OR BROWSER?
rudy de waele mobilemonday amsterdam - september 08
#7 APPLICATION OR BROWSER?
AdMob Mobile Metrics ReportJuly 2008
Featured: Mobile Browser Market Share
Comments
For this month's featured section, we break out mobile browser market share. Unlike the internet browser market, there are many competing solutions that have led to a fragmented
market for mobile browsing. More proliferation is likely on the way, as Mozilla aims to launch its product in the second half of 2008 and startups like Skyfire also aim to opimize the
mobile internet experience.
While Nokia phones typically use Nokia browsers, the next three largest handset manufactures by traffic (Motorola, Samsung, and LG) tend to ship their devices with third party
browsers such as Openwave, Access Netfront, and Teleca Obigo. Smartphone manufactures like Palm, Apple, and RIM have thier own proprietary browsers. Regional browser
share, although not shown here, tracks closely with handset market share.
* Nokia leads with 34% mobile browser share, with particular strength in
the Asia and Africa regions.
* Openwave has the second highest browser share at 29%. Traffic from
Motorola devices account for more than half of Openwave's usage,
including the popular RAZR and KRZR in the US.
* Access Netfront is 3rd in browser share with 12% worldwide. Access is
strong in Europe due to its high percentage of SonyEricsson.
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Handset Manufacture Share by Mobile Browser
Openwave % of Reqs Access Netfront % of Reqs Opera Mini % of Reqs Teleca Obigo % of Reqs Microsoft Mobile % of Reqs
Motorola 50.6% SonyEricsson 63.2% Nokia 75.1% LG 41.4% HTC 47.3%
Samsung 22.4% Samsung 13.9% SonyEricsson 11.6% Samsung 37.2% Samsung 15.3%
Kyocera 10.1% Sanyo 7.0% Motorola 10.8% Motorola 10.6% HP 9.0%
Nokia 5.3% Sony 4.3% HTC 1.1% SonyEricsson 4.2% Motorola 8.0%
LG 4.6% Danger 3.8% Other 1.3% Huawei 2.9% MiTAC 5.9%
UTStarcom 2.6% Huawei 2.3% Total 100.0% Panasonic 1.5% T-Mobile 5.0%
Other 4.3% Other 5.5% Other 2.2% Other 9.5%
Total 100.0% Total 100.0% Total 100.0% Total 100.0%
Note: Other includes manufactures with less than 1% share.
* 79% of the Teleca Obigo traffic comes from LG and Samsung devices.
The number one Teleca Obigo device is the new Samsung Instinct.
* Top devices using the Microsoft Mobile Browser include the Samsung
BlackJack II, HTC Dash, & the HTC Touch.
* Opera Mini is 4th with 7% share. A majority of Opera Mini traffic is from
Smartphones; the top device is the Nokia N70.
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Email [email protected] to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics.
Source: AdMob Mobile Metrics Report July 08
rudy de waele mobilemonday amsterdam - september 08
#8 UBIQUITOUS ACCESS
Image © MySky GPS Star Tracker
rudy de waele mobilemonday amsterdam - september 08
#9 CONTEXT RELEVANT
rudy de waele mobilemonday amsterdam - september 08
© 2008 Google
rudy de waele mobilemonday amsterdam - september 08
#9 CONTEXT RELEVANT
rudy de waele mobilemonday amsterdam - september 08
#9 CONTEXT RELEVANT
rudy de waele mobilemonday amsterdam - september 08
#10 PRESENCE
Image by Sebvastien/Zipiko
rudy de waele mobilemonday amsterdam - september 08
#11 ADRESS BOOK
rudy de waele mobilemonday amsterdam - september 08
#12 SYNCHRONIZATION / COMPATIBILITY
rudy de waele mobilemonday amsterdam - september 08
#13 CREATE COMPELLING USER-EXPERIENCES
Martin Cooper, inventor of the 1st Mobile Phone (in 1973
rudy de waele mobilemonday amsterdam - september 08
#14 MOBILE USERS LOVE SOCIAL MEDIA
Data from May 08
rudy de waele mobilemonday amsterdam - september 08
#15 MONETIZATION
DIGITALGOODS
LEAD GENERATION
SUBSCRIPTION REVENUES
SUBSCRIPTION REVENUES
AFFILIATE REVENUES
AFFILIATE REVENUES
BRAND LICENSING
CONTENT LICENSING
LIVE EVENTS
PAY PER DOWNLOAD
M-COMMERCE
SPONSORSHIPS
API FEES
THANK YOU!
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rudy de waele september 1, 2009