15 ways of turning csr strategy into business

Plastic Soup is threatening $21 billion of economic value from marine ecosystems. Through meetings with stakeholders, GAP learned that brand demands for supplier flexibility such as changes in color or design elements, could have major repercussions for workplace practices. 27% would like to have more contact with neighbors and local residents. of all families in the Netherlands Local engagement Checking on the neighbors Issue management Be brutally honest (again) about your materiality matrix Match your company issues with the relevant stakeholders interests 22,94 22,25 16,74 16,13 15,33 Switzerland UK Finland Denmark Netherlands 1 2 3 4 5 High sustainability companies outperform their low sustainability peers by believe that the biggest threshold for implementing sustainability is the current financial situation. Be good and tell it: why do some countries outperform others in the Dow Jones Sustainability Index? Getting the Board on board Reinforce the business case for sustainability Use rankings as a driver for senior management 73% 57% 62% $230 BILLION of the sustainability leaders RENEWABLE ENERGY BY 2050 28% of the non-sustainability leaders Give the hammer and the nail to the same person Wrestle for the resources Create opportunities from challenges through change scenarios According to WWF Global cost of lighting per year is Modernizing wasteful technology could save are committing R&D resources to sustainable products but only do the same. of respondents indicate that sustainability is a significant item on the CEO agenda but only claim it makes part of their strategic planning process. 18% 50% 61% Commitment of employees through gamification Leverage the War on Talent Almost half of the German employees play games during working hours, with an average percentage at even 61% for CEOs and CFOs. of the German employees of the German CEOs & CFOs In the Netherlands, 18% of males and 17% of females do not want to work for companies without a firm CSR policy. WAYS OF TURNING CSR STRATEGY INTO BUSINESS 60% 4,8% on the stock market 37,9% of the world’s most sustainable corporations In 2012 only Green Guerrilla Tap in to other sources of communication funds Take your CSR messaging beyond annual reporting Activate the social message through social media Annual report and CSR report are extremely favored as channels for communicating CSR. have a dedicated social media channel for CSR. ANNUAL 76,1% CSR 47,8% 17% At GE 91% innovation can create a greener economy of the senior business executives feel that Engage managers with business speak Sources: Between-us research, Club of Rome, GE, Harvard Business School, Intelligence Group, McKinsey Quarterly, MIT Sloan Management Review, SAM, SMI, The European Sponsorship Agency, Treemagotchi, Trendwatching.com, WWF. This infograph was produced by Between-us for its 15 year anniversary and designed by Studio Keukentafel. For more information on how to create shared value, please visit our website www.between-us.com € 1,16 billion € 23,33 billion The total cash flow in the European sponsor industry is €23,33 billion. Less than 5% of that is aimed at social causes. The world is still 99% 99% of the people local for Number of companies in the Dow Jones Sustainability Europe Index relative to their GDP (Top 5 only)

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Since implementation is one of the most actual topics in the sustainability arena, Between-us has composed an infograph containing 15 tips on how to make it really work.

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Page 1: 15 ways of turning CSR strategy into business

Plastic Soup is threatening $21 billion of economic value from marine ecosystems.

Through meetings with stakeholders, GAP learned that brand demands for supplier flexibility such as changes in color or design elements, could have major repercussions for workplace practices.

27%would like to have more contact with neighbors and local residents.

of all families in the Netherlands

Local engagement Checking on the neighbors

Issue managementBe brutally honest (again) about your materiality matrix

Match your company issues with the relevant stakeholders interests

22,94

22,25

16,7416,13

15,33

Switzerland

Finland

Denmark

Netherlands

High sustainability companies outperform their low sustainability peers by

believe that the biggest threshold for implementing sustainability is the current financial situation.

Be good and tell it: why do some countries outperform others in the Dow Jones Sustainability Index?

Getting the Board on board

Reinforce the business case for sustainability

Use rankings as a driver for senior management

73% 57%

62%

$230BILLION

of the sustainability leaders

RENEWABLEENERGYBY 2050

28%of the non-sustainability leaders

Give the hammer and the nail to the same person

Wrestle for the resources

Create opportunities from challenges through change scenarios

According to WWF Global cost of lighting per year is

Modernizingwastefultechnology could save

are committing R&D resources to sustainable products but only

do the same.

of respondents indicate thatsustainability is a significant item

on the CEO agenda but only

claim it makes part of their strategic planning process.

18%

50%61%

Commitment of employees through gamification

Leverage the War on Talent

Almost half of the German employees play games during working hours, with an average percentage at even 61% for CEOs and CFOs.

of the German employees

of the German CEOs & CFOs

In the Netherlands, 18% of males and 17% of females do not want to work for companies without a firm CSR policy.

WAYS OF TURNINGCSR STRATEGYINTO BUSINESS

60%

4,8% on the stock market

37,9%

of the world’smost sustainable corporations

In 2012 only

Green GuerrillaTap in to other sources of communication funds

Take your CSR messaging beyond annual reporting

Activate the social message through social media

Annual report and CSR report are extremely favored as channels for communicating CSR.

have a dedicated social media channel for CSR.

ANNUAL

76,1%

CSR

47,8%

17%At GE

91%innovation can create a greener economy

of the senior businessexecutives feel that

Engage managerswith businessspeak

Sources: Between-us research, Club of Rome, GE, Harvard Business School, Intelligence Group, McKinsey Quarterly, MIT Sloan Management Review, SAM, SMI, The European Sponsorship Agency, Treemagotchi, Trendwatching.com, WWF. This infograph was produced by Between-us for its 15 year anniversary and designed by Studio Keukentafel. For more information on how to create shared value, please visit our website www.between-us.com

€1,16 billion

€23,33 billion

The total cash flow in the European sponsor industry is €23,33 billion. Less than 5% of that is aimed at social causes.

The world is still

99%99% of the

people

local for

Number of companies in the Dow Jones Sustainability Europe Index relative to their GDP (Top 5 only)

http://www.between-us.nl

CSR report · CSR report

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The Future of CSR: Towards Transformative CSR, or CSR 2.0