15 Ways to Adapt to the Digital Landscape of 2015 The roadmap for your business in the coming year.

By Husam Jandal

HOUSEKEEPING ITEMS

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ABOUT WSIGlobal Leader in Digital MarketingGlobal Knowledge. Local Results.

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• Provide advanced digital marketing solutions

• Businesses of all sizes and industries

• World’s largest network of Internet Consultants

• Service more than 80

countries internationally

• Industry winning solutions

• Corporate head office

in Toronto, Canada

ABOUT THE PRESENTER

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PROFESSIONAL BACKGROUND

• 12 years in the Digital Industry

• International Speaker

• Professor of E-Commerce and E-Business

• Certified WSI Digital Marketing Consultant

• Google Partner Academy Trainer

• Strong Business Consulting Background

• Worked with Fortune 500 Companies

RECENT PUBLICATIONS & AWARDS

• Received 4 WMA Awards

• Author of 2 published books

• Digital Gold

• Digital Minds

@husamjandal

/husamjandal

Husam Jandal

"Just Do It” is NOT Doing it

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Due to increase of competition

Being there is not enough

From tactics to strategyChannel

cleanup and recycling

Focusing on result-driven

methods

Data centric insights and

decisions

Digital is Leading the Marketing Process

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Not the other way around!

Digital is no more an add on, but the driver of

change

90% of marketers don’t

understand social media

Big data triggering

strategic moves

Analytics sophistication

produces more accurate and measurable

results

Paid Search Becoming a Necessity

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It is no longer an option

If you are not there, your

competitors are!

Search is the most powerful pull method

Using paid media to

amplify positive sentiments

Constant change in

search algorithms

The need for mixing paid with

owned media

Marketing and Sales Consolidation

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Businesses demanding for bottom-line results

Sales people becoming marketers and vice versa

Faster response to the marketplace

Produces higher ROMICritical to support channels integration

Humanised Digital Experiences

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Brand

Real people serving real

people

Brands are less valuable than

used to be

The need for company

ambassadors

Marketing messages signed by individuals

Social and digital training is

required

Socially Educated Professionals

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Natural outcome of the

social organization

Urgent need for training on

social media

Training budgets required to

satisfy knowledge

development

Digital becoming part of the business

DNA

Example: the concept of

Social Selling

Ongoing development is needed to cope

with constant changes

Go Responsive or Remain Ignorant

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Explosion of mobile usage worldwide

Higher mobile bandwidth Mobile sales will exceed tablets

Faster decision making method

Lack of patience is becoming the norm

Act Think Like a Publisher

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Content marketing will continue to grow

Ongoing generation of fresh content

More entertaining and humorous content

Support education-based marketing approach

Focus on quality content instead of quantity

Optimizing the Digital Journey

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Focus on the end-to-end customer journey

Moving from "Conversion Optimization" to "Experience

Optimization"

Dealing with Digital as complete Ecosystem

Integration between various channels

Tracking and measurement across all channels

Deeper Integration between"High Touch" and "High Tech"

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High Touch: face-to-face activities

High Tech: social media and digital activities

Together, they produce exponential results

Amplifying influencer-based and relationship marketing

Increased adoption of Social CRMs

Micro-targeting and hyper-segmentation

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Extreme targeting is now achievable via Digital

The need for better customer segmentation

Ample info available based on profiles and locationsRe-targeting utilizationLower Cost-Per-Acquisition

Growth of Social Collaboration

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Applying social power inside the business

The ability to work with teams virtually

Removes boundaries between internal/external groups

Capture the knowledge of your entire network

WSI’s Social Community Platform

Utilizing the Power of Digital Story Telling

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Users are more receptive to stories

Video-based - YouTube and Vimeo

Infographics - Visual.lyPresentation - Slideshare.comAudio - MP3s

Increased adoption of Marketing Automation Tools

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Absolute requirement to

manage the digital

complexity

Requires better customer

segmentation

Personalize and customize marketing messages

Automation cuts down on cost and increase

timeliness

Produces higher engagement

levels and better results

More Wearable Technologies

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Smart watches: Apple Watch, Samsung Galaxy GearGlasses: Google glass

Health and Fitness Wristbands: Jawbone, FitBit, etc.

The need for more accessible and multi-format contentUnlimited applications for personal and business use

The Death of Google Plus

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Don’t waste your time

Google would be focusing more on

search related services

Google Business pagesMapsReviews

QUESTIONS & ANSWERS

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WE WROTE THE BOOK ON THIS

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http://bit.ly/WSIDigitalMindsBook

THANKS FOR ATTENDING!

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