M O R E I N F O R M AT I O NAndrea Saye ’08

Manager of Marketing and Advertising andrea_saye@unc.edu

(919) 962–1276

Laura Sheppard ’08Coordinator of Local Engagement and Reunions

laura_sheppard@unc.edu(919) 962–3582

(919) 843–4144 (secure fax)

The University of North Carolina General Alumni Association

George Watts Hill Alumni Center, CB# 9180Post Office Box 660

Chapel Hill, NC 27514-0660

T H E U N I V E R S I T YO F N O R T H C A R O L I N A

H O M E C O M I N GS P O N S O R S H I P G U I D E

The UNC General Alumni Association sponsors TheUniversity of North Carolina’s annual Homecomingweekend. This is the largest alumni programscheduled each fall with more than 10,000alumni and students returning to campus.

Carolina’s Homecoming features a comprehensiveevent schedule including reunion celebrations,traditional Homecoming festivities, athletic events,student activities and more. This weekend reconnectsclassmates with one another while establishingstronger ties between the University and itscommunity of alumni, students and fans.

Reunions are the staple of Homecoming weekend.Each year, five class reunions for undergraduatealumni are hosted — 5th, 10th, 15th, 20th and 25th.This is in addition to various affinity reunions includingstudent organizations, fraternities, sororities and otherspecial-interest groups. Carolina’s Homecoming isdesigned to appeal to all alumni regardless of theirgraduation year, and the weekend schedule offerssomething for everyone.

The GAA enjoys tremendous recognition andunparalleled loyalty from our alumni, students andfriends. By establishing a marketing partnership withthe GAA, you will have the opportunity toprominently co‐brand your organization with oursthrough sponsorship and promotional opportunities,reflecting positively on your business.

Learn more at homecoming.unc.edu.

G e n e r a l A l u m n i A s s o c i a t i o nG e n e r a l A l u m n i A s s o c i a t i o n

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291,535Total number of UNC alumni

56,793UNC alumni in the Triangle

154,876UNC alumni in North Carolina

48%Male

52%Female

Sponsorship LevelsBusinesses and interested alumni and friends are

invited to become sponsors of Carolina Homecoming.

Old Well Level • $7,500TITLE SPONSOR: The Official Homecoming Postgame Party Listing as title sponsor in all media during Homecoming weekend (i.e. The Official Homecoming Postgame Party presented by “Your Business Name Here”)

• Business name displayed on banners at all Homecoming events as the title sponsor

• Business logo printed on spirit items at event (500 items distributed)

• Business allotted one (1) promotional table at the Postgame Party and Homecoming Tailgate Party

• Logo with link on Homecoming website

• Logo inclusion in email broadcasts sent to targeted audiences

• Inclusion of collateral material in registration packets

• Business name listed in the January/February issue of the Carolina Alumni Review

• Eight (8) complimentary tickets to the Tailgate Party and Postgame Party

Tar Heel Level • $2,500• Logo with link on Homecoming website• Logo on event signage• Logo inclusion in email broadcasts sent to targeted audiences• Business name listed in the January/February issue of the

Carolina Alumni Review

Carolina Level • $1,000• Listed with link on Homecoming website• Logo on event signage• Inclusion (listed) in email broadcasts sent to targeted audiences

Blue & White Level • $500• Listed on Homecoming website• Listed on event signage

Patron • $250• Listed on Homecoming website

Bell Tower Level • $5,000TITLE SPONSOR: Alumni Milestone Mixer Listing as title sponsor in all media during Homecoming weekend (i.e. Alumni Milestone Mixer presented by “Your Business Name Here”)

• Business name displayed on banners at all Homecoming events as the title sponsor

• Business logo printed on spirit items at event (500 items distributed)

• Business allotted one (1) promotional table at the Alumni Milestone Mixer

• Logo with link on Homecoming website

• Logo inclusion in email broadcasts sent to targeted audiences

• Inclusion of collateral material in registration packets

• Business name listed in the January/February issue of the Carolina Alumni Review

• Four (4) complimentary tickets to the Tailgate Party and Postgame Party

SAMPLE PACKAGES • Below are sample packages (as a point of reference). A customized package can be created to best suit each business or individual.

Old Well Level $7,500Bell Tower Level $5,000Tar Heel Level $2,500Carolina Level $1,000Blue & White Level $500Patron $250

ALUMNI PROFILE

NC, VA, GA, FL, CA States with largest alumni populations

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