16 employee advocacy statistics to guide your 2016 marketing strategy

T O G U I D E Y O U R 2 0 1 6 M A R K E T I N G S T R A T E G Y

EMPLOYEE ADVOCACY STATISTICS 16

of decision makers have eliminated a vendor from consideration based on information they did or did not find about an employee online.

53 %

K R E D I B L E . C O M Source: Kredible Research


Employee posts on social media receive

4.4 X more profile views than clicks, likes, or comments.

Employee advocacy programs involving

1,000

in advertising value.

active participants can generate

$1,900,0000

K R E D I B L E . C O M Source: Kredible Employee Advocacy Study

of buyers trust messages from a brand, while 33 %

90 % of customers trust product or service recommendations from connections.

K R E D I B L E . C O M Source: Nielsen

of business decision makers say they use online sources to learn about professional service providers.

76 %


Business buyers spend

56 % of the sales cycle searching for and engaging with content.


of decision makers say they prefer to work with professional service providers who also know their colleagues, friends, or acquaintances.

74 %


of people have used a mobile device to learn about an individual before a meeting, after a conference, or during a presentation.

81 %


more followers than their corporate social media accounts.

10 X Employees have

K R E D I B L E . C O M Source: Cisco

engagement than content shared by brand channels.

8 X Content shared by employees receives

more

K R E D I B L E . C O M Source: Social Media Today

K R E D I B L E . C O M Source: MSLGroup

more frequently when distributed by your employees, versus your brand.

Brand messages are re-shared

24 X

of consumers are more likely to buy from a company when they hear about it from someone they trust.

77 %

K R E D I B L E . C O M Source: Nielsen

7 X

Leads developed through employee social marketing initiatives convert

more frequently than other leads.

K R E D I B L E . C O M Source: IBM

Sales reps that use social media as part of their sales technique outsell

of their peers. 78 %

K R E D I B L E . C O M Source: Forbes

of customer brand perception is determined by our experiences with people.

70 %

K R E D I B L E . C O M Source: Customer Think

Only

of employee social networks overlap with brand networks.

2-8 %

K R E D I B L E . C O M Source: WeRsm

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16 employee advocacy statistics to guide your 2016 marketing strategy

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