H O W T O B E U N F O R G E T TA B L E T H I S H O L I D AY S E A S O N

J O H N R U H L I N

1 . I F I T S N O T P E R S O N A L I Z E D , D O N ’ T

B O T H E R

2 . W O O T H E S P O U S E

“…time and time again, we avoid the person that has the most

influence day in and day out on that executive, their spouse.

The executive trusts that person and his or her judgment.”

!

3 . AV O I D T H E N O I S E

“No one gets fired for hiring IBM or taking out a 30X60 booth at the

industry event. But it’s cluttered and noisy there.

!

Want to be memorable? Go against the grain.”

4 . F O L L O W T H E F R E Q U E N C Y

I N V E S T T H AT M O N E Y I N S O M E T H I N G T H AT L E V E R A G E S L O N G - T E R M F R E Q U E N C Y

5 . T H E G I F T I S A P U R P L E C O W

“If you want to stand out, you have to

do the uncommon”

H T T P : / / W W W. M M T P O D C A S T. C O M / 1 6 /

TO LEARN MORE ABOUT GIFT GIVING Check out the exclusive interview

with John Ruhlin by visiting: