16 KILLER MARKETING TACTICS FOR 2017PREDICTIONS OF THE SOCIAL MEDIA ROCKSTAR EVENT SPEAKERS

Learn More At The Social Media Rockstar EventWillmar Conference Center in Willmar, MN on Wednesday, September 14th, 2016

The Social Media Rockstar Event is a full day digital marketing conference featuring the best in social media and digital marketing experts including:

• Lee Odden

• Jen Jamar

• Ryan Peña

• Ashley Zeckman

• Drew Gneiser

• Ed Heil

• Adam Dince

• Mykl Roventine

• Nick Westergaard

• Dennis Yu

• Aaron Weiche

• Jerrid Sebesta

• Erin Bemis

• JoAnne Funch

• Janet E. Johnson

• Jon Rognerud

The Redwood Falls and Willmar Social Media Breakfast Groups bring education, training and networking right to our backyard; rural Minnesota.

Stop Chasing Shiny Objects

Lee OddenWorld Traveler, Foodie, Beardie and Marketer

Shiny objects are tempting, but do you know what? There are marketing tactics killing marketing. If companies would stop lazy, crappy content, irrelevant ads, pushy emails, no-value social and worst of all, marketing without any empathy for what the customer really wants, they could start killing competitors and stop killing new customer opportunities. The most important marketing tactic is the one that makes it easy for customers to do business with you. Find out what customers want and give it to them in a relevant, credible and infotainingway.

Lee’s Rockstar Presentation: How to Win Social Friends & Influence Your Customers

@leeodden

Instagram Stories

Nick WestergaardBrand Builder, Father to Five, Husband to One

Here’swhat’sfunny— Instagramstoriesarenotoriouslyun-new.TheyadmittedtostealingthefeaturefromSnapchat.AndyetIthinkwithInstagram’spopularitygloballyacrossvariousdemographicsthiswillhurtSnapchatmorethanmostthink.Plus,Ithinkitwilldrawothersintothecontentformatofephemeraldigitalstories.

Nick’s Rockstar Presentation: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

@nickwestergaard

Be The Bass Player

Jen JamarCandy Crush Champ, Pirate Aficionado, Marketer

Smart marketers know that brands are the bass players of storytelling. They're not the ones tearing up the mic or shredding a guitar solo, because they know that customers are the true stars of any performance.

Stepping back from the spotlight gives user stories a bigger stage to shine. If you're doing it right, your part in driving the content will be largely unnoticeable...but absolutely crucial in helping it resonate.

Jen’s Rockstar Presentation: Measuring the ROI of Social Media

@JenJamar

Delight Your Customers

Dennis YuGlobal Carnivore

Findwaystodelightcustomerssuchthattheyraveaboutyoupublicly.Thisisthebest"contentmarketing"youcouldeverdo.Wordofmouthbeatsanythingyoucouldsayaboutyourself.ThenamplifythisonFacebookwiththedollaradaytechnique,whichwewillcoverindetail.

Dennis’s Rockstar Presentation: Facebook AdsMasterclass: Tips For The Pros

@dennisyu

Creative Story Telling

Ryan PeñaSocial Media Dork, Coffee Snob, Maker of Smiles

Get ready to tell stories to your audience. Storytelling will continue to grow in addition to platforms like Snapchat and Instagram. Find creative people in your company NOW and start creating a marketing plan that includes storytelling as a way to not only humanize your brand, but provide your org with creative video assets you can repurpose in other social networks. Oh, and drink loads of coffee…because coffee is everything.

Ryan’s Rockstar Presentation: How our marketing teamcreated content with CTA’s every week.

@iRyanPena

Win Their Hearts & Minds

Aaron WeicheDigital Fanatic, Sports Rube, Dad of 4

Have your facts clearly stated and structured and your stories deep and powerful. These two elements are keys to new customers. Facts like your business information, hours, services, etc need to be clear on your website and other websites that serve as sources. Utilize schema.organd rich snippet mark-up to structure your “facts” so that Google understands them clearly. For your stories, involve emotion, customer testimonials or reviews and play to the emotions of your customer and the problems you solve for them.

Aaron’s Rockstar Presentation: Customer Content Marketing: Reviews, Testimonials & Your Online Reputation@AaronWeiche

Provide a Cohesive and Awesome Experience

Ashley ZeckmanMarketer, Foodie & Obsessive Dog Mom

2017 will undoubtedly bring forth more statistics about content shock, dips in organic reach of social content from brands and a host of other things marketers are sure to find scary. Smart marketers will take this challenge head-on and focus efforts on providing a cohesive and awesome experience for their audience on multiple channels.

Ashley’s Rockstar Presentation: Cracking the Code for Building Influence with Content

@azeckman

Live Broadcasting

Jerrid SebestaTall Bohemian, Washed-up Weatherman

I'veseenhoweasyandimpactfullivebroadcastinghasbeenforme.I'mshockedasthenumberofpeoplethatwatch,commentandengagewhenIdoalivebroadcastonFacebook- evenonsillystuff.Manyofthebiggestpodcastsarenowdonelive.There'sliveviewingspossibleonYouTube. So,bereadytobroadcastlivewithyourvideoandcontentin2017.

Jerrid’s Rockstar Presentation: It’s time to start usingyour “video game”!

@jerridsebesta

One Size Does Not Fit All

Drew GneiserSocial Strategy & Training

Next year, I think we'll continue to see more pieces of content made for smaller audiences rather than one piece of content made for everyone. The new way: deeply understand your audience and how they think, segment them into clear groups (sometimes you'll have multiple demographics within your own fans), and deliver content they want, when they want it. One size does not fit all.

Drew’s Rockstar Presentation: Social Media Trends YouNeed to Know

@DrewGneiser

Keep It Simple

Erin BemisDigital Marketer, Music Addict, Travel Junkie

KillerMarketingTactic? Ifwe'retalkingwhatwillkillamarketingtactic,it'stryingtoportrayyourselfassomethingyou'renot. Ifwe'retalkingaboutwhat'sgoingtomakeadifferenceinyourbottomline,it'skeepingitsimple. SomanytimesthereissimplyTOOMUCH.Inaworldfullofclutter,simplicityisabeautifulthing.

Erin’s Rockstar Presentation: 7 Don’ts of Email and Social Media Marketing

@ebemis

Just Add Video

Ed HeilStoryTeller, Entrepreneur, Recovering

TV News Journalist

Add video to your blog posts. It doesn't have to be fancy and elaborate, just add a snippet of advice or information for people who find your blog through search or while visiting your website. You could even add a short clip of video to your emails and trust me, if you're clip is useful, you'll see your open rates increase.

Ed’s Rockstar Presentation: Real Storytelling for YourOrganization

@erheil

Invest in Relationships

JoAnne FunchLinkedIn Geek, Blogger, Foodie

Peopleareyearningtobeheardinanoisysocialworld,it’stimetostoplookingatnetworkingorconnectingasanumbersgamebecauseithaslittlerealorlastingvalue.Thosewhointentionallyconnect,engagewithauthenticityandinvesttimeinlongtermrelationshipswillwininbusinessandhaveloyalravingfans.

JoAnne’s Rockstar Panel Discussion: How Brands Are Connecting with Customers on Social Media

@JoAnneFunch

Customer First Mindset

Adam DinceDigital Dog and Marketing Whisperer

In 2017, we must first take the time needed to listen to our customers and then develop appropriate marketing strategies. We no longer live in a world where businesses can tell customers what they want and need. In order to stay relevant, we must think with an outside-in customer-centric approach to marketing and business. With easy access to pubic social data, search behavior data, analytics data and direct opportunities to speak one-on-one with our customers, businesses have no excuse to not operate with a customer first mindset.

Adam’s Rockstar Panel Discussion: How Brands Are Connecting with Customers on Social Media

@adamdince

Live Streaming Will Become More Mainstream

Janet E. JohnsonSocial Media Marketer, Podcaster, Hip Mom

Brandswillneedtobecreativeonhowtoembraceusinglivevideo.WhetheritisFacebookLive,YouTubeLive,InstagramStories,Snapchat,thelistgoesonandon.2016broughtusmanynewoptionsforlivestreaming.2017willbringusevenmore.

Janet’s Rockstar Panel Discussion: How Brands Are Connecting with Customers on Social Media

@Janet_Johnson

Take Your Visual Identity to the Next level

Mykl RoventineTypography Geek, Web Designer, Podcaster

Visuals will continue to rise in importance in 2017. Imagery tells your story quickly and powerfully across social channels, which means everything you share needs to have a visual formatted to the network where your content is being shared.

Now's the right time to update your style guide to include photography and video, as well as review how you'll use typography, iconography, and color palettes to create consistent experiences on each channel. Your brand identity needs to extend across every medium, helping your imagery stand out as unquestionably yours.

Mykl’s Rockstar Panel Discussion: How Brands Are Connecting with Customers on Social Media

@myklroventine

Think Before Action!

Jon RognerudSeriously? That’s the guy? (How cool!)

Beforeyoudoanythingdigital-- askthissimplequestion:“WhyamIdoingthis”?Thosethingsyoudo(orareplanningtodo)willhaveamuchbiggerimpact.

Forexample,youknowthatcontentcreation(articles,blogposts,videos,podcasts,etc.)andpromotionofthose(SEO,Social,Email)areimportantandnecessaryactionsforbrand

lift,traffic,engagementandconversions.

Therefore,beVERYCLEARonwhyyouaredoing“thatthing”anddecidebeforehandwhatvalueitprovidestoyouraudienceandyourcompany’sbottomline.So…goforthandcreate,promoteandmeasure!

Jon’s Rockstar Presentation: Paid, Owned and EarnedMedia and it’s Impact for Social and Business Growth

@jonrognerud

Get YourTicket Now!

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