12 killer tactics for a successful trade show
DESCRIPTION
This is a PPT listing 12 killer tactics for a successful trade show.TRANSCRIPT
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12 Killer Tactics for Trade Show Success
A live webinar by
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12 Killer Tactics for Trade Show Success
Pre-show At-show Post-show
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bit.ly/showsecrets
About Udi Ledergor Four-time VP Marketing
Planned and managed hundreds of trade shows around the globe
Author of the #1 Amazon Best Seller, The 50 Secrets of Trade Show Success
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Pre-Show
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Look out for our
specials!Let’s meet!
See our new XYZ at the show!
Generate Buzz
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Devise Compelling Sales Campaigns
1.Define
2.Implement
3.Promote
Success criteriaProducts
PromotionsTarget retailers
Pricing & special offersDigital & printed
collateralBooth staff training
Pre-show promotions
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Booth Design
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Bold Colors
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Do the Opposite
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Use Little Text
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Minimalistic Graphics
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At showAt-Show
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“Hunters” Customer acquisition
outside the booth
A-Team
“Customer Champs”Order takers
inside the booth
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Differentiate Your In-booth Experience
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Engage Customers
outside booth
Ask & listen
to customer needs &
preferences
Quickly zero in
on relevant products
Offer new customer
introductory pricing
New Customer Acquisition
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Flawless Order Taking
• Save Time• e-Catalog curated for the show• Promotions set in advance • Barcode scanning for fast product ordering• Be prepared for limited wi-fi
• Impress• In-stock indicators• Supportive information• Immediate order confirmation by email &
hard copy
• Eliminate Errors• Eliminate paper work• Immediate order confirmation processing
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Configure your catalogs, promotions, pricing, workflows
Interactive, sales-driven e-catalog
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Complete view of your customers
Simple ordering, with B2C-like shopping cart, even when offline
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Post showPost-Show
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Continually e-ngage your customers
Remind them about the gift
you gave them
Give them another gift like a coupon
or limited-time offer
Collect qualifying
information which will help you segment
Keep in touch with timely,
relevant offers
1 2 3 4
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Follow-up missed meetings
Send link to
online catalog on
B2B e-Commerce site
For existing customers, send
limited-time quote based
on past orders and show
promotions
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Analyze show results – key metrics
New Vs. Existing
Customers
Total Sales by
Customer
Total Sales by
Product
Total Sales by Rep
Average Order Size
Sales Campaign
Effectiveness
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Calculating Your Trade Show ROI
At-Show Sales
+ Future Sales Originated at Show
- Investment in Show
= Trade Show ROI
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Pre-show
At-show
Post-show
1. Generate buzz2. Schedule meetings in advance3. Devise compelling sales campaigns4. Design an awesome booth
5. Your A-Team: “hunters” and “order takers”6. A differentiated in-booth experience7. Customer acquisition clockwork8. Flawless order taking
9. Ongoing e-ngagement10. Follow-up missed meetings11. Analyze show results12. Calculate ROI
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• Mobile order taking, CRM, merchandising, and B2B e-Commerce
• Mobile-first: 100% offline• Integration to ALL leading
ERP and Accounting systems
• 1000+ customers – brands and wholesalers
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©2015 Pepperi Ltd. All rights reserved. Strictly Confidential
Do you want to improve your trade show performance?Increase your overall B2B sales?
Want to see how you can easily implement, manage,measure and control sales campaigns?
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©2016 Pepperi Ltd. All rights reserved. Strictly Confidential
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