Internationational Business Machine Corporation

Shivam Aggarwal16030141071MBA- IT 1st Year

INTRODUCTION

International Business Machines Corporation (commonly referred to as IBM) is an American multinational technology and consulting corporation, with corporate headquarters in Armonk, New York. IBM manufactures and markets computer hardware, middleware and software and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology. It was founded by Charles Ranlett Flint in Endicott, New York. At present, its head offices are in Armonk, New York. It operates across 170 countries. GinniRometty serves as its Chairman, CEO and President. In 2014, it earned approximate revenue of US$ 92.793 billion and its operating income was US$ 19.996 billion. Its net income in the same year was US$ 12.023 billion and its total assets were worth US$ 117.53 billion. Its total equity was worth US$11.868 billion. It has 3,79,592 employees.

HISTORY

The company which became IBM was founded in 1896 as the Tabulating Machine Company by Herman Hollerith, in Broome County, New York, where it still maintains very limited operations. It was incorporated as Computing Tabulating Recording Cooperation on June 16, 1911, and was listed on the New York Stock Exchange in 1916 by George Winthrop Fairchild. CTRs Canadian and South American subsidiary was named International Business Machines in 1917, and whole company took this name in 1924 when Thomas J. Watson took control of it.

IBM INDIA

IBM India Introduction IBM India Private Limited is the Indian subsidiary of IBM. It has facilities in Bangalore, Ahmedabad, Delhi, Kolkata, Mumbai, Chennai, Pune, Gurgaon , Noida, Chandigarh, Indore, Bhubaneshwar, Coimbatore, Visakhapatnam and Hyderabad. IBM is ranked 2nd in the list of top 10 multinational companies in India. Headquartered in Bangalore, IBM India Private Limited started its operation in 1992 and is today a leading company of information technology in India. Its products and services in India include IT services, business consulting, application management, servers and storage solutions. IBM India has now grown to an extent where it poses a stiff challenge to homegrown Software companies of India in IT global delivery and manpower attraction/retention. It now operates the following business lines from India which contributes to worldwide IBM in a global delivery framework: India Software Labs (ISL), India Research Lab (IRL), Linux Technology Center, Global Business Services(GBS), Global Technology Services (GTS) formerly known as ITD-GD (Information Technology Delivery - Global Delivery), Global Business Solutions Center (GBSC), Sales & Distribution (S&D), Integrated Technology Services (ITS).

Business Structure: - Business structure of IBM in 2012. Basic Structure: -

Basic Structure of IBM:-

BUSINESS FUNCTION@IBM

Heads of Business Functions in Parent Company:-Virginia M. Rometty

o Chairman, President and Chief Executive Officer

Simon J. Beaumont o Vice President and Treasurer

Michelle H. Browdyo Senior Vice President, Legal and Regulatory Affairs, and General Counsel

Erich Clementio Senior Vice President, IBM Sales & Distribution

Bruno V. Di Leo o Senior Vice President, IBM Sales & Distribution

Diane Ghersono Senior Vice President, Human Resources

Jon C. Iwata o Senior Vice President, Marketing and Communications

Martin Jettero Senior Vice President, IBM Global Technology Services

James J. Kavanaugho Senior Vice President, Transformation and Operations

Dr. John E. Kelly, III o Senior Vice President, Solutions Portfolio and Research

Kenneth M. Keveriano Senior Vice President, Corporate Strategy

Arvind Krishna o Senior Vice President and Director of IBM Research

Robert J. LeBlanc o Senior Vice President, IBM Cloud

Christina M. Montgomery o Vice President, Assistant General Counsel and Secretary

Robert J. Piccianoo Senior Vice President, IBM Analytics

Michael D. Rhodino Senior Vice President, IBM Watson

Tom Rosamiliao Senior Vice President, IBM Systems

Martin Schroetero Senior Vice President and Chief Financial Officer

Stanley J. Sutula III o Vice President and Controller

Bridget A. van Kralingeno Senior Vice President, IBM Global Business Services

Organization Structure of IBM India: -Business functions

Business functions in IBM India: -

Head of Business Function in India: -

Vanitha Narayanan o Managing Director, IBM India Private Limited

Shanker Annaswamyo Senior Advisor – India Enterprise, IBM India/ South Asia

Sophie Bechuo Vice President, SO Delivery, India Delivery Centers

Kaushik Bhaskaro Vice President, India Software Labs, IBM India

Sriram Raghavano Director, IBM research – India (IRL)

Amit Sharma o Vice President & General Manager -Operations IBM India/South Asia

DP Singh o Vice President and Head - HR, IBM India/ South Asia

IBM BUSINESS LINES IBM manufactures and sells computer hardware and software (with a focus on the latter) Offers infrastructure services: Helps identify problem areas and determines where further in-depth analysis is required. It also help to remediate and repair issues that have been identified, including those related to application infrastructure, services management and

Hosting services: IBM provides one of the most comprehensive application hosting services in the industry from basic support to global deployments. With IBM Application Hosting services, you can leverage the leading applications that can help reduce your time to market or boost customer satisfaction without the usual upfront infrastructure costs or the ongoing implementation and management headaches.

Consulting services: IBM business strategy consultants support clients in the translation of innovative and core competencies into real business value by formulating strategies, managing change, and realizing benefits. Working collaboratively with clients, we provide solutions to the business needs that your organization is confronted with, such as growing revenues, streamlining costs and linking strategy to execution. Recently entered into an outsourcing business (customer services and technical support) a unit called IBM DAKSH is specially set up for the out sourcing business. Dealing in customer service, technical support, billing assistance etc.

Relationship between Parent Company and India: -

The Indian economy was liberalized in 1991, relaxing FDI norms. IBM re-entered India in 1992 with a Tata joint-venture, named Tata Information Systems Ltd. Its business interest in India was still focused on product sales.

IBM India Private Limited is the Indian subsidiary of IBM. It was set up in September 1999.