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1 INTERNATIONAL EXHIBITION OF FLOWERS, PLANTS, MACHINERY AND TECHNOLOGIES FOR FLORICULTURE AND LANDSCAPE DESIGN 17-19 September, 2014 Crocus Expo International Exhibition Center Moscow FlowersExpo- 2014 www.flowers- expo.ru FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014

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FlowersExpo-2014. INTERNATIONAL EXHIBITION OF FLOWERS, PLANTS, MACHINERY AND TECHNOLOGIES FOR FLORICULTURE AND LANDSCAPE DESIGN. 17-19 September , 2014. Crocus Expo International Exhibition Center Moscow. www.flowers-expo.ru. FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September , 2014. - PowerPoint PPT Presentation

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INTERNATIONAL EXHIBITION OF FLOWERS, PLANTS, MACHINERY AND TECHNOLOGIES FOR

FLORICULTURE AND LANDSCAPE DESIGN

17-19 September, 2014Crocus Expo International Exhibition Center

Moscow

FlowersExpo-2014

www.flowers-expo.ru FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014

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International Exhibition FlowersExpo is the most important event for professionals in flower business, floriculture, floristics, horticulture and landscape design.

FlowersExpo Exhibition: Entire industry of floriculture, flower business, flower arrangement and landscape design

Exhibition Project FlowersExpois a effective business platform used to explore new trends in floriculture and to promote innovations. It is a capacious resource for attracting new investments, search of strategic partners and information, an opportunity to expand business contacts and friendship. Our exhibition is a mirror of steadily growing potential, capacity and prospects of the Russian flower and plant market.

2 www.flowers-expo.ru FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014

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Russian and international exhibitors highly appreciate positive business results of their participation in FlowersExpo, its good reputation, professional viability and friendly atmosphere.

3 www.flowers-expo.ru FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014

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FlowersExpo-2013 Statistics

Visitors10 900 visitors15 240 visits

* Russian visitors from 72 Russian regions* International visitors from 26 countries

50% of visitors spent at least 2 days at the exhibition

4 www.flowers-expo.ru

Participants438 participants from 25 countries

* Russian companies - 152* International companies - 286

Main Exhibition Sections

Cut and Pot Flowers 56%

Floristics and Design

17%

Nurseries and Landscape

15%

Machinery and Technologies 10%

FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014

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Countries leading in the total number of participants, companies and occupied exhibition space:

Russia - 152 - 1970 sq.m Holland - 76 - 1049 sq.m Ecuador - 46 - 1047 sq.m Colombia - 34 - 483 sq.m Poland - 21 - 301 sq.m Israel - 5 - 129 sq.m

438 exhibitors from 25 countries of the world including Belgium, China, Colombia, Denmark, Ecuador, Finland, France, Germany, Holland, Hungary, Israel, Italy, Japan, Kazakhstan, Kenya, Korea, Poland, Portugal, Russia, Spain, Taiwan, Turkey, UAE, Ukraine, USA, took part in the exhibition in 2013.

5 www.flowers-expo.ru

The number of participants over the last 3 years :

2011 2012 2013

302 355438

FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014

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Breeders, producers and sellers of flowers and plants, trees and shrubs, seeds, bulbs and planting stock.

Exhibition Participants :

6 www.flowers-expo.ru

Producers and sellers of decorative products and accessories for floristics and design.

Designers and manufacturers of greenhouses, greenhouse equipment, machinery and equipment for production and selling of flowers and plants for floriculture and landscaping.

Professional and public associations and unions.

Producers and sellers of garden equipment and accessories for recreation.

Research and design institutions, botanical gardens, educational establishments, breeding companies.

Landscape companies, architects, designers, ornamental gardening specialists.

Floristic companies. Companies rendering landscape, consulting, logistics

and IT services. Publishers and sellers of specialized literature, mass

media.

FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014

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* All species and varieties of cut and pot flowers.* Production and breeding of flowers and plants.* Export, import, wholesale and retail trade.

Exhibition SectionsFlowers and Plants

Equipment and Technologies* Constructions and equipment for greenhouses,

winter gardens and garden centers.* Machinery, production equipment and materials for

floriculture, nursery sector and landscape design.* Equipment for trading rooms and pavilions.* Logistics, equipment for packing, storing,

transporting and selling of flowers.* Grounds, fertilizers, plant protection means.* Garden implements for professionals and amateurs.

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IT, Services, Consulting, Logistics

FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014

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* Accessories and related products for floristics and design.

* Dry and artificial flowers and plants.* Floral compositions from fresh flowers, natural and

synthetic materials.* Seasonal decor, Christmas trees, decorations and

accessories, compositions and gifts.* Decorative applied products: vases, pots, containers

of various shapes, flower racks.

Exhibition SectionsFlower Arrangement and Design

Nursery Sector, Landscape and Ecology* Products of ornamental and fruit nurseries: trees,

brush, perennials.* Seeds, bulbs and planting stock of flowers and

ornamental plants.* Small architectural forms, garden furniture,

sculpture.* Garden engineering equipment.* Equipment for recreation in gardens and camping.* Equipment, devices and materials for nurseries and

landscape design.* Innovative and nature friendly “green”

developments.

8 www.flowers-expo.ru FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014

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* Owners, top managers and specialists of companies producing and consuming flowers, ornamental and related products.

* Representatives from Russian and international wholesale and retail companies, garden centers and flower salons.

* Specialists engaged in floriculture, floristics, landscape architecture and ecology.

* Representatives of shipping and logistics companies, financial structures providing flower business.

* Owners and representatives of mass media, publishers, online resources.

* Scientists, specialists from research institutes, botanical gardens, professors and students from specialized higher educational establishments and schools.

* End product consumers, members of public and amateur associations and unions, gardeners, lovers of flowers.

Exhibition VisitorsAll interested local and foreign consumers from Russian regions, CIS and oversees countries :

9 www.flowers-expo.ru FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014

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Visitors’ Interests and Preferences :

Exhibition Visitors

10 www.flowers-expo.ru

Visitors’ competence in making decisions regarding purchases and deliveries:

Do not take part in making decisions32%

Make decisions38%

Take partin makingdecisions

30%

* Flowers and plants - 75%* Nursery products, landscape and ecology

- 35%* Floristics and design - 34%* Machinery and technology - 18%* Other

- 12%

FlowersExpo - 2014 ¤ Moscow ¤ September 17-19, 2014

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Exhibition venueInternational Exhibition Center (IEC) Crocus Expo is the most advanced exhibition complex on the territory of Russia providing optimum conditions for holding large international exhibitions.

11 www.flowers-expo.ru

Crocus Expo is a UFI member in Exhibition Organizer and Exhibition Center categories.

International Exhibition Center Crocus Expo:

* 549 000 sq.m of exhibition space, 3 Pavilions, 19 Exhibition Halls, 49 Conference Halls technically equipped in accordance with the latest international standards.

* 20 000 free parking spaces for cars.* Easy access for vehicles on the outer side of the

Moscow Ring Road with several exits from the highway leading to the Pavilions.

* Convenient transport for exhibition participants and visitors. It takes only 35 minutes by metro to get to the Exhibition Complex from the center of the capital.

* Exit from Myakinino metro station is located right on the grounds of the exhibition complex.

FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014

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Exhibition Business Program Forum for the sector professionals:

* Conferences* Seminars* Presentations* Master classes

Open Russian Championship on Professional Floristics RUSSIAN CUP-2014

Shows and performances of floristic schools and the best florists organized by exhibition participants and partners

12 www.flowers-expo.ru FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014

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Competition Program of the Exhibition Competition for the best innovative solution in

the field of flowers and plants production and selling

Competition for the best product quality

Competition Novelties of the Year

Competition for the best design of the display

13 www.flowers-expo.ru FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014

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Benefits of participation in FlowersExpo-2014

* The latest products and innovative technologies displayed in two Halls of the modern Exhibition Center Crocus Expo on an area of 18 000 sq.m, 500 companies leading in their market sector from 25 countries.

14 www.flowers-expo.ru

FlowerExpo:

* Professional visitors from all Russian regions, CIS and overseas countries.

* Special programs for attracting business visitors from Russia and abroad.

* Optimum participation conditions in terms of costs/result ratio.

* Effective targeted advertising campaign.* Intensive business program, competitions,

educational and entertainment events.

* Optimum exhibition dates fitting perfectly in the International Exhibition Calendar.

FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014

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Participating in the exhibition you will get:

FlowersExpo is your key to the “green business” of Russia!

15 www.flowers-expo.ru

Benefits of participation in FlowersExpo-2014

* Strong marketing channel for promoting your products.

* The best solution to get innovations, new products and services to market.

* Opportunity to establish itself as a stable and popular company.

* Optimum conditions for maximum commercial success.

* Targeted professional audience from all Russian regions and abroad.

FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014

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Exhibition Advertising Campaign

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* Advertising in 30 publications distributed in Russia, Ukraine, Byelorussia, Kazakhstan, Holland, Germany, Spain, Poland, Germany, Taiwan, Colombia and Ecuador.

* Promotion of FlowersExpo project at the leading international and specialized exhibitions in Russia and abroad.

* Advertising in specialized mass media, and on popular TV channels.

* Outdoor advertising in Moscow.

* Direct advertising in Internet search engines.

* Online advertising on specialized websites, portals, forums, social networks.

FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014

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Exhibition Advertising Campaign

Official Exhibition Site: www.flowers-expo.ru Facebook Page: www.facebook.com/flowersexpo.moscow Twitter Page: www.twitter.com/flowers_expo

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* Targeted e-mailing of information to more then 20 000 Russian specialists.

* Distribution of 3 000 information leaflets and 15 000 invitation cards.

* On-line registration of visitors and early matchmaking system.

* Mobile Application for iOS and Android based smartphones: Flowersexpo.

FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014

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Flowers magazine

General Information Partner

Floriculture magazine

General Information Sponsor

Information Portal GreenComGeneral Internet Partner

Exhibition PartnersNational Guild of Florists

Guild of Professionals in Landscape Industry

Association Greenhouses of Russia

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Exhibition PatronageRF Chamber of Commerce and Industry

ТПП РФ

FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014

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Exhibition Organizers

Contacts:Exhibition Company GreenExpo Ltd.143000, Russia, Moscow, IEC Crocus ExpoTel.: +7 495 221-12-51 E-mail: [email protected]

International Exhibition Center Crocus Expo, owner of a modern exhibition venue.

Exhibition Company GreenExpo Ltd., owner and operator of the exhibition(Professional team with many years of experience in organization of specialized flower exhibitions and floristic competitions in Russia).

19 www.flowers-expo.ru FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014

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See you atFlowersExpo-2014!

Thank you for attention!

20 www.flowers-expo.ru FlowersExpo - 2014 ¤ Moscow ¤ 17-19 September, 2014