18 Linkedin Publishing

Tips

By Justin Bryant

1.Repurpose

Use your blog posts as Linkedin posts. Copy

part of it and paste it in Linkedin, then add a

[Read more here] link so they can go back to

your blog to finish it.

2. Promote Your Videos

Youtube is a great content site and is the

second largest search engine in the world.

When you make videos for your channel, take

the video and embed it into a Linkedin post to

get more views, likes and subscribers. Add a

short bit of text under the video before

publishing.

3. Use An Image

This may seem like an obvious tip, but images

need to be used in articles. Not many pro

bloggers go without a related, attention-

grabbing image at the top of each post. You

need to make people curious about your posts

on Linkedin.

4. Use A Great Headline

SEO is somewhat of a dying art these days and

more and more content writers are focusing

on attention-grabbing headlines. Include

numbers, lists, how-to’s, etc. in your Linkedin

Publishing to make people want to read.

5. Make It Readable

Have you ever seen a post in the Google

results that had massive paragraphs full of

what seemed like a thousand words each?

They’re intimidating. And if you’re like me,

you click the back button when you see them.

Use small paragraphs in your Linkedin articles.

6. Link To A Capture Page

Obviously, different people have different

goals for their Linkedin Publishing, but when

hundreds or thousands of professionals see

your articles, you need to get something out

of it. Have links to a good capture page

related to the content throughout the article.

7. Have A Call To Action

Usually when you write content, you have

something in mind that you want readers to

do. They can’t read your mind. Tell them

what to do next at the end of the post,

whether it is to click a link to read more,

download your ebook, visit your blog for more

articles, etc.

8. Build Your Linkedin Audience

What good is content if it isn’t read? Add a

few new Linkedin connections a day to ensure

that more and more people are always seeing

your articles. Make sure you are connecting

with the right people that would be interested

in your articles though.

9. Share Your Linkedin Content

Have a bigger Facebook or Twitter following

than you do on Linkedin? Whether you do or

don’t, you still should share your Linkedin

posts using all the share buttons they give you.

This will attract a bigger professional audience

to start reading your articles.

10. Use The Right Topics

Here’s what Linkedin

Readers like reading

about the most:

11. Tell People About Your Posts

One great strategy to raise awareness about

posts and increase followers is to message

some of your Linkedin connections about how

you wrote an article about a topic you think

they might find interesting or to just let them

know about your regular articles so they might

follow you.

12. Publish On The Best Days

Here’s some data on

what days Linkedin

members read articles

the most:

13. Publish At The Right Times

The best times to publish articles on Linkedin

for the most exposure seem to be:

● Around 7-8AM

● Around 11:30AM-12:30PM

● Around 4PM

People aren’t really on Linkedin after work

hours, so keep that in mind when publishing.

14. Study The Best

It’s never a bad idea to model after what

works for others, as long as you don’t

completely copy them. Look up the top

Linkedin publishers and take some notes on

what they’re doing. Then, implement and see

what results you get.

15. Quality Content Is King

Just like with any content, keep it high

quality. Write about what your target

audience would want to know about and make

it informative and interesting. Give value and

you shall receive. This is how large followings

and empires are built.

16. Be Consistent

It’s not what you do every once in a while that

gets you the results, it is the actions you take

on a consistent basis. Publish at least 3 days a

week. The best blogs always have lots of

articles being written consistently every week.

17. Don’t Use Big Words

People prefer articles

that are easy to read.

18. Not Too Hot Or Cold = Perfect

Controversy may work

somewhere, but not on

Linkedin. Keep it neutral.

Thanks For Reading!

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