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POST-SHOW REPORT Tens of thousands of homeowners converged at the BMO Centre, for four days of the Calgary Home + Garden Show, where they found big ideas, trusted advice, and fresh inspiration. With ideas in mind and money to spend, visitors eagerly walked the show to gain inspiration and meet with more than 470 trusted brands and local companies to discuss their projects. Here’s a recap of the exciting marketplace these visitors experienced. 71 million PR Media Impressions 41,292 Total Attendees CALGARYHOMEANDGARDENSHOW.COM

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Page 1: 19 CHGS PostShowReport FINAL

POST-SHOW REPORTTens of thousands of homeowners converged at the BMO Centre, for four days of the Calgary Home + Garden Show, where they found big ideas, trusted advice, and fresh inspiration. With ideas in mind and money to spend, visitors eagerly walked the show to gain inspiration and meet with more than 470 trusted brands and local companies to discuss their projects. Here’s a recap of the exciting marketplace these visitors experienced.

71 millionPR Media Impressions

41,292Total Attendees

CALGARYH OM E AN DGAR D E N S H OW.COM

Page 2: 19 CHGS PostShowReport FINAL

Proven Results We manage multiple shows in the same markets and our geotracking analysis shows the average cross-over audience is only 4%. 96% of visitors are a unique audience. If you exhibit in just one of our Calgary shows you’re missing an entire audience of customers!

OVER 42% OF EXHIBITORS HAVE RENEWED THEIR SPACE FOR 2020 INCLUDING:Student Works • Norwex • The City of Calgary Planning Development • Ultra-Lite Overhead Doors • SN Wealth Management • Lozman • End of the Roll • S.I.S. Exterior Renovations • Claw Roofing • Action Furnace • SkyFire Energy • Decked Out • Bath Fitter • Rustic Ranch Furniture • Timbertown Building Centre • Caldek Sundeck Systems • All Weather Windows • Lambert Bros. Paving • Burnco Landscape • Scentsy • Cutco Cutlery • Arpis Industries • Jaywest Country Homes • Melanson Homes & Renovations • First National Alarmcap LP • Calgary Tent & Awning • Jerome's Appliance Gallery • Weathershield Insulation • Glowstone Lighting • Vivint • The Landscape Artist • Home-Rail (Calgary) LTD • Knight Plumbing Heating & Air Conditioning LTD • Spray-Net Calgary • Alpine Mouldings • GreenFox Windows & Doors • Valor Fireplaces (Miles Industries) • Calgary Tractorland • The Cabinet Doctor • Knelsen Sand & Gravel • Tile & Stone Source Int`l • Lizwoerks Sales • God Roofing & Exteriors • Canadian Timberframes • Asonic Roofing and Construction • Century Chiropractic Wellness Centre • Leather Better • GEM/Euroshield • Michaud Toys • Vision Werx - Spaberry • Sprung's Western Tent & Awning Ltd • Chinook Home Improvement Centre • Spring's Servicing & Heating Ltd • Selkirk Stone Distributors Ltd/Timberwolf • Ecowater • Frontier Power Products • Canadian beseal • Lynne's Window Treatments • Custom Rollout Drawers • Pella Western Canada • Deerfoot Carpet • Interlock Roofing • Monique Morrison - Red Shoe Realtor • Homebath Renovators • Hi-Calibre Views Inc. • Overhead Door Co. • Black Forest Wood Co. • Gienow Renovations by Ply Gem • Handyman Connection • Hi-Tech Painting • Hutch Kicthen • Alberta Hardwood Flooring • Curb-Ease • Sureway Window Fashions • Akron Roofing • Prairie West Landscapes Inc. • Shift Air Mechanical Ltd. • Urban Rubber Paving • Super Form Products Ltd. • Hickory Dickory Decks • Direct Energy • Twisted Rock Terrascape & Design Inc. • Suncoast Enclosures • Shed Solutions • PODS - Mobile Storage of Calgary • MAXgreen Windows, Siding and Roofing • Simple Spaces • Velux • World of Spas • Naiad Irrigation System • Fire Ant Contracting • Randall's Fine Blinds • AB Granito • Wickerland Patio • Zone Garage • Four Seasons Sunrooms • Pampered Chef • Smart Choice Flooring • Calgary Weatherdek • National Fence & Deck Inc • Tiletopia • James Hardie • Mapleleaf Self Storage • Beyond Foam Insulations Ltd • Garage Living • Urban Oasis • Seller Direct • Sundeck Solutions • Superior Cabinets • Perfect turf • Busy Beaver Construction • Mountain View Building Materials • West Quality Construction • AC Concrete Ltd • Batten Industries • Bravo Health/Interactive Health • Art Smart Design • Calgary Countertops • Elle Golf • Earls Painting • Ultimate Asphalt Paving • Turn Key Renovations • Gemstone Lights • Ridgecrest Developments • Little Monkey Metal Works • CLS landscape Supply • Distinct Heating + Cooling • Ocean Sales • Town of Vulcan • Grounds Control Landscaping • Highcliffe Mechanical • Curb Ease • Lemon Heaven/Pucker Power • Trimlight Calgary • As Seen On TV • Desert Sun Patios • Ornamental Landscape Maintainers LTD • Shelf Genie of Alberta • Distinctively Paint • Blue Grass • Calgary Elite Roofing • Phantom Screens • JR Watkins • Redfern

EXHIBITOR SNAPSHOT

Voicing Your OpinionHere’s what exhibitors in this year’s show had to say:

“Jerome’s Appliance Gallery has been a part of the Calgary Home + Garden Show for the past 11 years. We find that the Home Shows bring us a lot of business. We have always had pleasant experiences with our sales reps and all of the other show staff. We very much enjoy being a part of the shows!”

— Devon Kendall, Jerome’s Appliance Gallery

“We had a great time at the 2019 Calgary Home and Garden Show. The venue was great, the staff was great, and the other exhibitors were great! We met a lot of other professionals from the industry as well as potential customers. We are looking forward to exhibiting in the 2020 show and many more for years to come!”

— Buckey Schneider, National Fence and Deck

“Taking the risk to upgrade our booth paid off, from something that was supposed to be in the Calgary area has now exceeded our expectations and we now have dealers and vendors all across Canada. Thanks to the Marketplace Events team, our company will now be a household name.”

— Paul Roy, On The Level Construction

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Getting the word outOur new creative campaign “Make It Yours”, with a focus on helping consumers organize and manage their home renovations, tailored to their dreams and ideas, looking for advice and inspiration from experts like you! We received more than $465,682 in paid and promotional media, including print, television, out-of-home and online. Plus, the show garnered over $1 million in PR value across a variety of mediums, fi nishing with over 71 million audience reach through PR coverage.

SatisfactionGuaranteed!Any attendee who was not completely satisfi ed with the Calgary Home + Garden Show was able to visit the Show O� ce to submit paperwork to receive a full refund. This guarantee was promoted in show advertising. We’re pleased to report that out of 41,292 visitors, we only received one request for a refund.

2019 Media Samples

FEB 28 - MAR 3

CALGARYHOMEANDGARDENSHOW.COMPRODUCED BY

From paint colour to furniture, landscaping to functionality, your space is all about you. Do the homework to make your home work at the Calgary Home + Garden Show, returning February 28 – March 3, 2019 at the BMO Centre, Stampede Park. Don’t miss the biggest names in the industry like HGTV Canada’s Carson Arthur, joining forces with local experts, and must-see features, plus more than 550 trusted brands to choose from.

Home and Garden Events @YYCHomeShows #CHGS19

PROMO CODE: N E W H O M E

SAVE $3* O N R E G U L A R A D U L T A D M I S S I O N

BUY TICKETS ONLINECarson ArthurHGTV CANADA’S HOME TO WIN

FREE PARKING for the first 400 visitors Thursday & Friday!* W i t h p r e - p u r c h a s e d t i c k e t .

FEB 28 - MAR 3

CALGARYHOMEANDGARDENSHOW.COM

Home and Garden Events @YYCHomeShows #CHGS19

Yes, please send me information on great promotions, o� ers and contests from the Calgary Herald.

Yes, I would like to receive special o� ers and information from Arpi’s Industries.

Yes, I would like to receive future ticket discounts and show updates from the Calgary Home Shows. No purchase necessary. Contest open to legal residents of Calgary. Entrants must be over the age of majority in their province or territory. Odds of winning depend on the number of entries received. Enter by mailing in the ballot published in the Calgary Herald during the Contest Period or in person at the Arpi’s Industries booth at the Calgary Home + Garden Show at BMO Centre, Stampede Park in Calgary, Alberta from February 28 – March 3, 2019. One entry per person during the Contest Period. Winner must correctly answer a time-limited skill-testing question. Contest starts February 13 and ends March 3. Winners will be selected on March 3 in Calgary, Alberta. There is one (1) prize available to be won consisting of four thousand dollars (CDN $4,000) towards supply and installation of a Lennox AC Unit. Winner must be 25+ and prize must be claimed by May 31, 2019. Full Contest Rules can be found at the Contest Website at calgaryhomeandgardenshow.com.

NAME:

ADDRESS:

CITY: POSTAL CODE:

PHONE: EMAIL:

COURTESY OF:

ENTER TO WIN A $4,000 TOWARDS

SUPPLY AND INSTALLATION OF

A LENNOX AC UNIT

2-for-1BUY TICKETS ONLINEPROMO CODE: HE R ALD

* O N R E G U L A R A D U L T A D M I S S I O N

Enter to win at Arpi’s Industries booth #561.

Enter to win at

FREE PARKING for the first 400 visitors Thursday & Friday!* W i t h p r e - p u r c h a s e d t i c k e t .

PROMO CODE: M E T R O

2-for-1* O N R E G U L A R A D U LT A D M I S S I O N

BUY TICKETS ONLINEFEB 28 - MAR 3

CALGARYHOMEANDGARDENSHOW.COMPRODUCED BY

Home and Garden Events @YYCHomeShows #CHGS19

COMPLIMENTARY TICKET (VALUE $16)COURTESY OF

.com

C A L G A RY H O M E A N D G A R D E N S H O W.C O MTHURS NOON – 9 PM FRI NOON – 9 PM SAT 10 AM – 9 PM SUN 10 AM – 6 PM

Visitor Snapshot

74%of attendees have a project in mind

More than half of attendees have a renovation budget of up to $50,000

92% of attendees are homeowners

$

66%attended with spouse (meet both decision makers)

Page 4: 19 CHGS PostShowReport FINAL

Thank you to our partners & sponsors

Follow us on Instagram@WPGHomeShows

CALGARYH OM E AN DGAR D E N S H OW.COMPRODUCED BY

Follow us on FacebookHome and Garden Events

Follow us on Twitter & Instagram@YYCHomeShows #CHGS19

Follow us on Pinterestpinterest.com/homeshows

Fresh Features2019 Calgary Home + Garden Show

1.HOME + GARDEN STAGEPresented by: Golden Acre and The Calgary Herald Designed by: WW Design Studio HGTV Canada’s Todd Talbot from Love It or List It Vancouver, Carson Arthur from Home to Win, and a lineup of local favourites delivered insights to up your home and garden game.

2. VERSITILE VIGNETTESDesigned by: Neelam InteriorsVisitors explored seven unique vignettes, designed by Calgary's own Neelam Interiors. Inspiration and tips were gathered on how to achieve magazine-worthy layering of luxurious textures, incorporate color and pattern and balance scale and size in a home seating area, breakfast nook, bookshelf, entryway, bedside table, bar and mudroom.

3. FABULOUS FOLIAGE: I'M MR. FABULOUS BY: GOLDEN ACREPresented by: Lola Architecture, Turnkey Renovations, and Mountain View Building MaterialsGreenery in the home has never been more fabulous! Visitors learned about plant care and how to punctuate the spaces in their home with the latest in lush, green plants from Calgary’s loved lifestyle expert Ryan of I’m Mr. Fabulous and the experts at Golden Acre.

4. SLEEP-IN STYLE: ONE BEDROOM, THREE WAYSDesigned by: Gioia Interiors, Supplied by: IkeaCalgary interior designer Sarah Sandeman created three uniquely stylish sleep sanctuaries, each with a distinct theme - Masculine Farmhouse, Chic Coastal, and Bohemian - all from one simple IKEA bedroom! These bedroom designs had us wanting us to crawl in and dream of our next bedroom makeover.

5. TABLESCAPESDesigned by: WW Design StudioVisitors were inspired from the fabulous designs that were on display to elevate their hosting skills, bringing the WOW factor to their dinner tables.

6. PINNOVATE DIY WORKSHOPS Visitors had the chance to get hands-on creative with on-trend DIY workshops for all ages. Ranging from boho wall hangings to splatter painting and Harry Potter themed wooden signs! Everyone was able to tune into their crafty side at the Pinnovate Workshops.

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JODI VERESCHAGINExhibit Sales ConsultantCompanies A-E 403.253.1177 [email protected]

HAYLEY HALLExhibit Sales ConsultantCompanies F-P, #’s403.253.1177, ext. 203 [email protected]

JAYME SANDERExhibit Sales ConsultantCompanies Q-Z403.253.1177, ext. [email protected]

A r c h i t e c t u r e

LANDSCAPE CONSTRUCTION

[email protected]