1er proyecto de investigaci³n en kent

Download 1er proyecto de investigaci³n en Kent

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Les presento el primer trabajo de investigación que hemos realizado en equipo con mis compañeros de la Maestría.Una investigación completa sobre el problema de alimentación en la Universidad de Kent State, las razones, motivos y circunstancias que llevan a que un alto número de la población universitaria tenga una pobre alimentación especialmente durante el invierno.El proceso inició con un sondeo y nos llevo a utilizar diferentes métodos de investigación y análisis de información para llegar a un punto en el que se tiene una idea de las posibilidades para intervenir el problema.La culminación de este ejercicio fué llegar a proponer las áreas de futuro análisis e intervención con diseño. A partir de aquí debería iniciarse un proceso de lluvia de ideas, creación de prototipos, prueba de los mismos y diseño final.

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  • 1. Hungry?An investigation intothe Health and Wellness ofKent State University students
  • 2. 01 Task Denition: Initial Research to Dene the Problem
  • 3. Task Denition Initial Research How is obesity dened? SOURCES SCHOLARLY JOURNALS What causes people to become overweight? RESEARCH BOOKS NEWS ARTICLES How available are healthy food options? DOCUMENTARIES How do people make food choices? What are peoples priorities? What role does ethnicity play? How do people view tness? How does Public Policy affect obesity? How does genetics affect weight gain? How does marketing and TV affect people?Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
  • 4. Task Denition Initial ResearchWeight gain and obesity are caused by consuming more calories than the body needs most commonly by eating a diet high in fat and calories, living a sedentary lifestyle, or both. http://www.obesityinamerica.org/understandingObesity/index.cfm In the United States, 64.5% of adults and 15% of children ages 619 are overweight. Dieting is rampant, but most who lose weight gain it back. Some experts blame ever-increasing portion sizes and the proliferation of tasty, high-calorie fast foods that make it all too easy to eat a days worth of calories in one supersize meal. http://www.nytimes.com/2002/11/26/science/why-we-eat-and-eat-and-eat.html?pagewanted=all&src=pmThe grocery store is set up in a way to get you to purchase what they want you to place in your cart. Whether you want to or not. Some of these items can be healthy but, unfortunately, most are not. http://articles.latimes.com/2011/jul/17/health/la-he-food-deserts-20110712 The cheapest calories come from fried foods, chips and sodas http://articles.latimes.com/2011/jul/17/health/la-he-food-deserts-20110712The heavier ones friends, the higher ones own chances of becoming overweight... How is that transmitted to you? By sharing behavior... Its either Lets go running orLets share these mufns. http://www.msnbc.msn.com/id/36281026/ns/health-diet_and_nutrition/t/why-we-eat-when-were-not-hungry/#.TsEjfGAgxD5Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
  • 5. Task De nition Task Denition Assumptions Map Map 1.2 Assumptions MARKETING PERCEPTIONS EDUCATION PRIORITIES FOOD Growing portion sizes Energy dense foods should be rewards Poor out of home choices Spend less money on food = bad food Availability and accesability of food Cost of dieting Blaming only sugar Breakdown mealtimes with family Purchasing environments Improper drinking soft drinks Food budget Sweets are a given Poor family eating habits Commercials push fast & processed food Misseducated poor woman Cooking is now something you watch Concepts ofdiet and dieting Kids eat out of boredom, stress, or pres- sure Grocery stores push unhealthy foods Portion controlled packages = overeating Making poor eating decisions Shop @more $$grocery stores = skinny FITNESS Quick xes vrs exercise Exercise is too difcult Weight-loss and body building Pay less for gym Physical activity is a spectator sport Sports nos as available for adults Improper prioritizing of income and time. Too many choices for tness Boredom of routine Not enough results Fear of failure Too out of shape for exersices Body image Fear of exercise equipment No entertainment in exercise Public embarrassment Insegurities @GymThe Plus Sized Problem | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
  • 6. Task De nition Task Denition 1.2 Assumptions Map Assumptions Map MARKETING PERCEPTIONS EDUCATION PRIORITIES FOOD MARKETING Growing portion sizes PERCEPTIONS foods should be rewards Energy dense EDUCATION home choices Poor out of PRIORITIES money on food = bad food Spend less Availability and accesability of food Cost of dieting Blaming only sugar Breakdown mealtimes with family FOOD Purchasing environments Growing portion sizes Energy dense foods should be rewards Poor out of home choices Improper drinking soft drinks Spend less money on food = bad food Food budget Availabilityaand accesability of food Sweets are given Cost of dieting Blaming only sugar Poor family eating habits Breakdown mealtimes with family Purchasing environments Commercials push fast & processed food Improper drinking soft drinks Misseducated poor woman Food budget Sweets arenow something you watch Cooking is a given Poor family eating habits Concepts ofdiet and dieting Commercials push fast & processed food Kids eat out of boredom, stress, or pressure Misseducated poor woman Cooking stores push unhealthy foods Grocery is now something you watch Concepts ofdiet and dieting Kids eat out of boredom, stress, or pres- Portion controlled packages = overeating sure Making poor eating decisions Grocery stores push unhealthy foods

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