1presentation esplanade 04

7/30/2019 1Presentation Esplanade 04

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C L E A N L I N E S S

URBAN POOR

S L U M D E V E L O P M E N T

STREET FURNITURE

WASTE MANAGEMENTPUBLIC SPACES

LANDSCAPING

STEETSCAPE

TRAF F IC

HERITAGEG R E E N

SOLUTIONS

INFRASTRUCTURE

PEDESTRIANISAT ION

ENV IRNOMENT

PLAZA

2011 . . .

a new

KOLKATA


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C L E A N L I N E S S

URBAN POOR

S L U M D E V E L O P M E N T

STREET FURNITURE

WASTE MANAGEMENTPUBLIC SPACES

LANDSCAPING

STEETSCAPE

TRAF F IC

HERITAGEG R E E N

SOLUTIONS

INFRASTRUCTURE

PEDESTRIANISAT ION

ENV IRNOMENT

PLAZA

2011 . . .

a new

KOLKATA


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We have been requested to create a beautification

scheme for a few important roads in central Kolkata likeChowringhee, Park street etc.

Before designing we would like to draw attention to thebasic maladies that plagues the whole city ofKolkata

We would also like to analyze the problems and their

probable solutions


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Once considered as the 'numero uno' city of India, lovingly

known as the 'Paris of India' Kolkata was the cultural &

intellectual capital of the country.

The present scenario of the city is a far cry from its past glory struggling to exist with its assorted share of tribulations in various

aspects .

'Kolkata


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A sincere and well equipped team of professionals endeavors to

overcome the encumbrances to realize our vision

..To create a Clean, Disciplined & Beautiful city with apleasing and healthy environment for its citizens.


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The major issues that plague the city-

Issue ofcleanliness

Issue of enforcement ofdisciplineLack ofawarenessamongst the

citizensLack ofpolitical will and vision,


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aroad beautiful

surrounded by clean and wellmaintained buildings,

footpath free for pedestrianmovement,

carriagewayfor free anddisciplinary vehicular movement

Clean neat medians with orwithout landscaping

Visually appealing streetfurniture and landscape

Abutting public spaces cleanand inviting


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1. ABUTTING BUILDINGS

The city and its roads

cannot be appealing with ill-kempt

buildings flanking it.

Such a condition arises due to lack

of zeal and effort from owners and authorities.

2. SIDEWALKS -PAVED /UN-PAVED

Garbagedumping

Unauthorized

hutments

Hawkermenace

Uneven, broken, unplanned sidewalks

Incoherent, segmented

landscapeInsufficient ,unaesthetic street furniture

PROBLEMS & ISSUES

1

2

3

4

5

6


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3. CARRIAGEWAY

Improper drainage system/water logging and

poor workmanship causing erosion ofroad

surface

Indisciplined and unregulated vehicular

movement.

Lack of signage

Lack of awareness and enforcement

causing utter chaos.

5. MEDIANSUnsustainable treatment

6. TRAFFIC ISLANDS

Unplanned at Inception

7. PUBLIC OPEN SPACES

Ill maintained ,uninviting

spaces vulnerable to anti social activity.

8. SPACES BELOW FLY-OVER

Dirty , unkempt and ill planned ,

Encroached by unauthorized hutments

PROBLEMS & ISSUES

1

2

3

4

5

6


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Along Chowringhee

and Surroundings

Case study


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Chowringhee Road is the arterial road running from the eastern fringes of Esplanade southwards up to

the crossing with Lower Circular Road (renamed Acharya Jagadish Bose Road). It is the single most

important spine of the metropolis of Kolkata.

One of the first areas of expansion by the British, Chowringhee still remains very much the heart of

Kolkata and the place of choice for many large business houses.

HOTELS

COMMERCIAL ZONE

RECREATION ZONE

BUILDINGS OF HERITAGE

AND QUALITY

N


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Zone A : CHOWRINGHEE

Zone B : CURZON PARK

Zone C : BUS

TERMINUS

The area comprises of- the stretch ofChowringhee the socio-economic node ofCurzon Park the busy Bus Terminusand the public expanse around Shahid Minar the commercial zone around New Market

AB C

D

Zone D : NEW MARKET

N


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Zone A: CHOWRINGHEE

N


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JAWAHARLALNEHRUROAD

STATESMANHOUS

E

TIPUSULTAN

MOSQUE

METROCINEMA

PEERLESSINN

OBEROIGRAND

FIRPOMARKET

BIBLEHOUSE

YMCA

INDIANMUSEUM

LOCATION MAP SHOWING IMPORTANT LANDMARKS ALONG CHOWRINGHEE

METROPOLITAN

BUILDING

ROAD PROFILE

MAIDAN

MARKET

GEOLOGICAL

SURVEYOFINDIA

CHOWRINGEE

MANSION

KANAKBUILDING

I.C.IBUILDING

VICTORIAHOUSE

HOTELS

COMMERCIAL ZONE

RECREATION ZONE

BUILDINGS OF HERITAGE

AND QUALITY

N


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The issuesplaguing ZoneA.Chowringhee

01. Certain old buildings flanking the main thoroughfare are ill

maintained .

02. The biggest problem is hawker menace which encroaches the entire

length of sidewalks,even in front of Indian Museum, leavinglittle or

no space for pedestrian movement.

03. Roads devoid ofregulatory markings and signage.

04. Haphazard traffic control and lack of public awareness leading to

traffic congestion especially near crossings.

05. So called Metro Channel (political demonstration area )abutting the

main road near a very important multi-crossing,disturbs the whole traffic

pattern frequently.

06. Hoarding / banners indiscriminately mar the beautiful facades.


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01. OLD AND ILL -MAINTAINED BUILDINGZONEA

ZONE A


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ZONE A

Victoria house is one of the few

well maintained buildingsflanking the thoroughfare.

EXAMPLE OF A WELL MAINTAINED BUILDING

VICTORIA HOUSE

ZONE A


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Deplorable state of maintenance.

Indiscriminate use of hoardings disturb

the aesthetic balance.

Public nuisance with spitting and betel

nut stains.

01. ILL MAINTAINED OLD BUILDINGS

PROBLEMS

ZONE A

WELLESLEY BUILDING

ZONE A


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1. LIC Metropolitan building before restoration

2. LIC Metropolitan after restoration began in 2003

3. Existing situation of Metropolitan building

01. ILL MAINTAINED OLD BUILDINGSPROBLEMS RELATING TO SOME KEY PROPERTIE

ZONE A

Non-co-operation of few tenants

resulted in inconsistent restoration worksubsequently leading to degeneration

within a short period.

Strong rules enforcing all occupantsto

co-operate for restoration of old

buildings should be formulated.

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3

METROPOLITAN BUILDING

ZONE A


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PROBLEMS RELATING TO SOME KEY PROPERTIE

01.ILL MAINTAINED OLD BUILDINGSZONE A

Lack of maintenance of Samuel

Fitz building has led to itsdegeneration.

SAMUEL FITZ BUILDING

ZONE A


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Beautiful entranceway of Y.M.C.A.

building is flanked by unwanted signage,parked vehicles and hawkers.

Ugly billboards cover the railing

01.ILL MAINTAINED OLD BUILDINGSZONE A

YMCA BUILDING

PROBLEMS RELATING TO SOME KEY PROPERTIE

ZONE A


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Regulatory measures to enforce

minimum maintenance andfacelift of such premises either by

owners or by authorities.

Taxation may be waived every

tenth year on assurance of

maintenance from ownersend

of such properties.

SAMPLE SOLUTION

ZONE A

POSSIBLE FAADE RENOVATION FOR

YMCA

01.ILL MAINTAINED OLD BUILDINGS

YMCA BUILDING


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ZONE A


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02 .HAWKER MENACEZONE A

Illegal hawker encroachment of

porticobelowYMCA building.

PROBLEM

YMCA BUILDING

ZONE A


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2

3

02. HAWKER MENACEZONE A

Hawkers are an assault to the

glamorous ambience of the heritage

property ofGrand Hotel.

PROBLEMGRAND HOTEL

ZONE A


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Dearth of space forpedestrian movementdue to hawker encroachment in front of

Indian museum.

The boundary wall of the heritage

precinct is a convenient display stand

for hawkers.

Defaced entrance marring the faade ofthe building.

ZONE A02. HAWKER MENACE

PROBLEM

VICINITY OF INDIAN MUSEUM

ZONE A


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PROPOSED HAWKERS PLAZA

FOOTPATHS CHOKED BY HAWKERS

Hawkers to be relocatedto the proposed market designed on the concept of flea market

where they have to pay a nominal rent .

The hawkers plaza will be operational only within a certain time frame to prevent permanent

settlement and promote discipline.

Only a few hawkers will be allowed on the wider walkways by paying higher rent.

ZONE A02. HAWKER MENACE

SOLUTION

N


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ZONEA03. ROADS,PAVEMENTS AND MEDIANS

ZONE A


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PROBLEMS

Roads are not maintained

The road surface markings are worn

off resulting in chaotic vehicular and

pedestrian movement

ZONE A03. ROADS & PAVEMENTS

WORN OFF ROAD MARKINGS

ZONE A


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03. ROADS & PAVEMENTS

SOLUTIONS

Road surface markings to be regularly re-

painted and different lanes can be

demarcated according to the traffic type.

Footpath

Slow lane

Fast lane

ZONE A

DEMARCATION OF ROAD SURFACE


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ZONE A


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SOLUTIONS

Road medians to be suitably

landscaped with hard/soft elements with

convenient maintenance..


WELL MAINTAINED MEDIAN

ZONE A


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The pavement to be designed having

adequate width and good slope for

convenience of pedestrians. Beautify the pavement with easily

maintainable planters .

SOLUTIONS


MINIMAL AND LOW MAINTAINANCE LANDSCAPE


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ZONE A


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PROBLEM

ZONE A04. HAPHAZARD TRAFFIC MOVEMENT

DISTURBED TRAFFIC MOVEMENT

Chaotic traffic movement

leading to congestion.

Jay-walkers using the road

instead of zebra crossings.

ZONE A


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SOLUTION

ZONE A04. HAPHAZARD TRAFFIC MOVEMENT

Provision ofzebra crossing

to regulate pedestrian

movement. Road markings for slow

and fast moving vehicles

Monitoring crucial

junctions through

surveillance cameras

Providing ample space for

pedestrians to prevent

spillover on main roads

ORGANIZED TRAFFIC FLOW


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ZONEA05. DEMONSTRATION AREA

ZONE A


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Esplanade junction, locally called -metro

channel has become the seat for politicaldemonstration.

The mass gatherings results in blockage of

vehicular movement and causes havoc

especially on a weekday.

05. DEMONSTRATION AREA

PROBLEM

ESPLANADE DURING A POLITICAL RALLY

ZONE A


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PROPOSED RELOCATION FOR DEMONSTRATIONS AND MEETINGS

AREA USED FOR

POLITICAL DEMONSTRATIONS PRESENTLY

A proper location, preferably around Shahid Minar, to be provided for people to use

fordemonstrations and political meetings.

This area can also accommodate population spilloverin case of a high turnout.

05. DEMONSTRATION AREA

SOLUTION

N


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ZONEA06. HOARDINGS AND BILL-BOARDS

ZONE A


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Visually overbearing

hoardings mar the buildingfaades near Lindsay street.

The hoardings do not maintain

any visual rhythm either in

pattern or in size.

06. HOARDING AND BILLBOARDS

PROBLEMS

LINDSAY STREET ENTRANCE

ZONE A


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In areas where there are

heritage building, the building

facades should be spared.

Advertisements can be

displayed on various street

furniture such as lamp posts,

dustbins, seating, as well as

bus stands

Stand alone giant billboards in

all sizes to be relocated in a

more open area for e.g. the

empty stretches along

E.M.Byepass.

06. HOARDING AND BILLBOARDS

SOLUTION


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Zone B.Vast greens , trees, flowers & fountains .a space for people to

walk and enjoy

This was Esplanade & Curzon park which was once a beautiful

nerve center for Kolkata-the erstwhile Calcutta.

Now used for tram movement, it is dirty and devoid of any

aesthetic quality.


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CURZON PARK AREA

CURZON PARK

METRO

CONTROL

OFFICE

O.H.WATER TANK

METRO

N


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ZONEB01. GARBAGE AND LITTERING

ZONE B01 GARBAGE LITTERING


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PROBLEM

01. GARBAGE LITTERING

Improper methods of disposal and

lack of nightly collection of garbage

Unsightly open dump yards in public

spaces

Lack of dustbins causes littering in and

around open spaces.

ZONE B01 GARBAGE LITTERING


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Garbage handling should be methodical

. Door to door collection should be

ensured.

Nightly collection of garbage is

essential.

Closed vats to be provided for disposal

of waste.

Types of wastes should be segregated

into bio-degradable, non-biodegradable,

recyclable etc

Dustbins to be provided in suitable

locations in public spaces to avoid

littering.

SOLUTIONS

COVERED GARBAGE VATS

01. GARBAGE LITTERING


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ZONEB02. HAWKER MENACE

ZONE B02 HAWKER MENACE


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PROBLEMS

HAWKERS ENCROACHING THE PAVEMENTS

02. HAWKER MENACE

Hawkers have encroached the

entire pavement forcing the

pedestrians to use vehicular road.

ZONE B02 HAWKER MENACE


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PROPOSED HAWKERS PLAZA

FOOTPATHS CHOKED BY HAWKERS

SOLUTION

02. HAWKER MENACE

Hawkers will be relocated to a restricted part of Curzon park or to the proposed

hawkers plaza adjacent to Shahid Minar.

A strict time frame to be laid down for hawkers in these areas.

N


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ZONEB03. ILL MAINTAINED PAVEMENT


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ZONEB05. TRAM TRACKS

ZONE B05 TRAM TRACKS


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Existing tram lines are not maintained.

Certain lines are abandoned resulting in

accumulation of muck.

PROBLEMS

05. TRAM TRACKS

NEGLECTED AND UNUSED STATE OF TRAM LINES

ZONE B05 TRAM TRACKS


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SOLUTIONS

Surface of tram tracks have to be even

and well maintained as illustrated. Existing tram cars need up gradation.

A futuristic design of the tram car may

evolve with availability of funds.

05. TRAM TRACKS


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ZONE B06 PUBLIC SPACES


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PROBLEMS

06. PUBLIC SPACES

Public spaces not maintained.

The landscaped islands has scope for

improvement and beautification.

Unaesthetic sculptures in public spaces.

UNPLEASING TREATMENT OF PUBLIC SPACES


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SOLUTION FOR CURZON PARK

ZONE B


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The whole renovation of Curzon park is a conservativesurgery based on ground reality and preserving the present

constraints

SOLUTION FOR CURZON PARK

PROPOSAL FOR CURZON PARKZONE B


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PROPOSAL FOR CURZON PARK

N

CONSERVATIVE SUGERY

PROPOSAL FOR CURZON PARKZONE B


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DEMARCATION OF MODULESMODULE 1

MODULE 2

MODULE 3

PROPOSAL FOR CURZON PARK

N

CONSERVATIVE SUGERY

MODULE 1 :AREAS SURROUNDINGEXISTING BHASHA SHAHID MANCHA

THE WHOLE RENOVATION SCHEME IS BASED ON CONSERVATIVE

SUGERY


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EXISTING BHASHA SHAHID MANCHA

OPEN AIR THEATRE WITH

SLOPED LAWN AROUND

BHASHA SHAHID MANCHA

FENCED GARDEN TO BE

RETAINED IMPROVED

WITH UNDULATING

CONTOUR AND FRAGRANT

SHRUBS ETC, M.CHAMPACA,

H.ANTEDYSENTRICA,M.EXO

TIC, PLUMERIA, GARDENIAETC.

FOOD SOLD ON BARROWS

WHEEL BY HAWKERS

TOILETS AC/ NON-AC

WALKWAY CONVERTED

INTO ARBOR WTH

CREEPERS

SCULPTURES NEW

AND OLD SURROUNDID

BY WATER BODY

FLOWER GARDEN

ROSE, HIBISCUS/

ANNUALS0

NSUGERY

ZONE B : MODULE 1


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Fencing to be toned down as it

cannot be done away with.

Fenced garden to be improved

with undulating contours,fragrant shrubs and plants


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ZONE B : MODULE 1


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8-10 horses mounted

warriors from British era

have been removed

from Maidan and stored

at Barrackpore. A few of

these should be brought

back to Curzon park to

add dynanism.

ZONE B : MODULE 1


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Existing fencing and

walkways converted into

arbors with over hangingcreepers.

ZONE B : MODULE 1


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Both Annual and

seasonal flower

gardens to be added in

the park adding color

and liveliness to thelandscape.

Perennial garden to

ensure that the

landscape is vibrant

throughout the year.

ZONE B : MODULE 1


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No permanent stalls shall

be allowed instead movable

kiosks selling food items for

early morning joggers and

visitors can be provided.

MODULE 2 : AREAS SURROUNDINGN


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EXISTING TRAM TRACKS

The area has been designed so that every bit

of space is utilized efficiently.

All areas surrounding tram tracks to be

converted to hardscape for jogging/skating in

the morning, parking from 10 am to 10 pm

and holding cultural functions at night.

N

ZONE B : MODULE 2


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Areas surrounding the tram

track to be hard paved and

converted into parking lots

from 10 A.M to 10 P.M withspecified parking fees for

generating revenue.

5 am 8am Jogging/ Skating

8 am 10am Cleaning

10 am 10pm Parking

10 pm onwards Occasional live performances

ZONE B : MODULE 2


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The parking lots and adjacent paved areas

to be utilized forjogging and skating in

the morning.

ZONE B : MODULE 2


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The green islands surrounding the tram

tracks to be converted to hard landscape

for easy maintenance .

ZONE B : MODULE 2


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Pay and use toilet blocks

both A.C and non A.C to be

provided at strategic locations

to avoid public nuisance.

MODULE 3 : EXISTING DEMONSTRATION ZONEAND SURROUNDING(METRO CHANNEL)

N


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AND SURROUNDING(METRO CHANNEL)

FLOWER GARDEN

- BOUGAINVILLEA

ORDINARY AND UNFIT

LOOKING TANK TO BE

ENBELLISHED WITH

STEEL STRUCTURE TO

MAKE IT LOOK LIKE AHUGE SCULPTURE.

MULTIPLE FOUNTAINS

TO IMPROVE VISUAL

AND PHYSICAL

ENVIRONMENT

QUALITY.

AREAS SURROUNDING

METRO STATIONS TO

BE RENOVATED WITHHARD AND SOFT

N

ZONE B : MODULE 3


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Use of water as a

landscaping element tones

down the harshness of hard

landscape.

The proposal provides for 9

fountains including

replacement of the existing

fountain which located near

the Karl Marx statue.

Various designs of

fountains may be adopted tocreate interesting and

dramatic ambience.

ZONE B : MODULE 3


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Existing water tank to be provided

with a sculptural embellishment.

ZONE B : MODULE 3


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Flowers like bougainvillea may be

used for landscaping as they are

colorful all year round, are visually

appealing and act as an effective

physical barrier.

Bougainvillea is not used for

religious ritualshence they are less

susceptible to vandalism.


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Zone C.The present Bus terminus is an eye sore at the heart of thecity. Re-location ofbus terminus has already been considered ,

hence a scheme for public benefit has been conceived for the

reclaimed space.


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BUS TERMINUS AND SURROUNDING

SHAHID MINAR

EXISTING STATE BUS

TERMINUS

EXISING PRIVATE BUS TERMINUS

MAIDAN

MARKET

N


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The issuesplaguingZone C.

1. Unorganized Bus terminus

2. Unauthorizedandunhygienicfood stalls

PROBLEMS

ZONE C01. UNORGANIZED BUS TERMINUS


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PROBLEMS

Bus Stand is uncared for and is in a

deplorable state.

Chaotic flow of traffic has led to zonebecoming danger prone.

PROBLEMS

ZONE C02. UNHEIGIENIC FOOD STALLS


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Unhygienic food stalls encroach the

pavement, leaving no space for

pedestrians.

PROBLEMS

SPECIAL ISSUE-MAIDAN MARKET

PROBLEMS


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The market space is not maintained,

and is currently in a dilapidated

condition.

The corridors are narrow and are

devoid of adequate lighting and space

for movement.

PROBLEMS


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SOLUTION-HAWKERS PLAZAZONE C

Temporary stalls without permanent roof


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10 pm onwards Occasional live

performances

The stalls will be operational during certainhours of the day (10 a.m. to 10 p.m.) with

time allotted forcleaning.

Annually, for15 daysthe hawkers plaza will not

be operational like the clubs at the Maidan andthe space can be used for festivities etc.

During special occasions, like VishwakarmaPuja kite flying activities can be held in the

open areas, Diwali, fireworks can also beorganized in this expanse.

Aerobics and wrestling can be held

occasionally in the morning hours before the

hawkers market becomes operational.

Temporary stalls without permanent roofwill be rented out aiding revenue generation .The

stalls are mobile which may consist of cycles,movable carts.

Key Plan

5 am 8am Morning exercises

8 am 10am Cleaning

10 am 10pm Hawkers market

ZONE C

LANDSCAPED BARRIERSSOLUTION-HAWKERS PLAZA


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Key Plan

Tram lines to be retained and

integrated with the new design.

Landscaped barriers provided alongthe existing tram lines to provide safety

especially for children.

Paved walkway provided along the

tram route.

LANDSCAPED BARRIERS

SOLUTION-HAWKERS PLAZAZONE C


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Clean and hard paved surface for a

pleasurable shopping experience anda vehicular free zone for

entertainment.

PAVEMENT STYLES FOR THE HARDSCAPE

AT THE FLEA MARKET

Key Plan

SOLUTION-HAWKERS PLAZA

FOOD STALLS

ZONE C


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Creating a clean hygienic

environment which is children friendly

and safe.

FOOD STALLS

Key Plan

SOLUTION-PAVILION

AROUND SHAHID MINAR

ZONE C


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The pavilion around Shahid Minar can

be used forpublic demonstrationand

other public gatherings.This could help relocate the political

gatherings held at Esplanade also

known as Metro Channel which

causes traffic blockage and

inconvenience.

AROUND SHAHID MINAR

ELEVATION.

PLAN

SOLUTION-PAVILION

AROUND SHAHID MINAR

ZONE C


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AROUND SHAHID MINAR

Attractive tensile structures to

protect from onslaught of weather

conditions.

SOLUTION-PAVILION

AROUND SHAHID MINAR

ZONE C


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Creating public open spaces and plazas e.g. Trafalgar square

AROUND SHAHID MINAR

ZONE CPROPOSAL FOR SIGNAGE


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Spaces can be allotted for

hoardings and billboards

integrated with creative

sculptures made ofsolid mass ordull metal framing

The signage options should be

implemented aesthetically and at

appropriate places .

No signage should cover the

facade ofheritage buildings

ZONE CPROPOSAL FOR SIGNAGE


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Zone D: NEW MARKET

N


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NEW MARKET AND SURROUNDING

N


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The issuesplaguingZone D.

1. traffic congestion despite underground parking

2. hawker encroachment

3. spill overof pedestrians on the main road

ZONE D

PROBLEMS

01. TRAFFIC CONGESTION


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PROBLEMS

There is no smooth flow of traffic

due to pedestrian spill over in

Humayun place.

HUMAYUN PLACE

ZONE D

PROBLEMS

02. HAWKER ENCROACHMENT


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PROBLEMS

Hawkers find all possible corners

and space to sell their products,choking the road in the process

and hindering pedestrian and

vehicular movement.

They tend to block the visibility of

the shop front hampering the

sales of the authentic shops.

BERTRAM STREET

ZONE D

PROBLEMS

03. SPILL OVER OF PEDESTRIANS


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Hawker encroachment on the

pavement as well as the road forces

pedestrians to walk on the vehicularpath creating an inconvenient and

unsafe situation.

BERTRAM STREET

PLAN DEMARCATING PEDESTRIANISED AND VEHICULAR ROADS

SOLUTIONZONE D


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OPEN PUBLIC AREA

PEDESTRIANIZED ROADS

VEHICULAR ROAD

Humayun place, Bertram street and Lindsay street, are highly congested and hence

should be pedestrianized to provide better shopping experience and less clutter.

N

SOLUTIONZONE D

HAWKER RELOCATION


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Hawkers can be relocated to the central

region of the pedestrianized roads.

Shop owners being tax-payers will getmaximum preference in terms of visibility

and access and shopping experience for

the window shoppers will be enhanced as

well.

LAYOUT OF HAWKER STALLS

hawkers relocated

to the central

region

TREATMENT OF PEDESTRIANIZED ROAD

SOLUTIONZONE D


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A probable solution would be to

restrict the hawkers timings.

Pedestrianization of streets such as

Bertram Street, and restricting the

vehicular movement during a

particular time frame should be

implemented.

SOLUTIONZONE D

PARKING


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The old buildings on the backside of New Market are in a dilapidated state and can be

renovated and re-used for essential functions like parking.

Basement parking may be proposed in Chaplin park.

Chaplin Park -

Plaza on top and

Parking in the

basement

Proposed parking

PROPOSED PARKING LOCATIONSN

ZONE DSOLUTION

PARKING


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The proposal is to raise the

shops by sufficient height to

an intermediate level to

accommodate car parking at

the ground level

Parking at ground level &

market above

The buildings here has

immense height occupied by

shops at the ground level -

thus the height remainsunutilized

PROPOSED PARKING LOCATIONS


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CONCLUSION

Policy enforcement regarding occupiers co-operation for

maintenance and upkeep ofold/dilapidated buildings. Awareness addressing upkeep of old buildings to be driven in through extensive propaganda.

Discipline enforcement on varied aspects ranging from garbage disposal to movement on roads & walkways through media

awareness campaigning & widespread use of directional signage.

Hawker menace may be tackled through interactions between the authorities and the hawkers and ensuring a participation of hawkers

in the solution process.


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Involving funding by sponsors for the movable kiosk designsenvisaged for the hawkers.

Financial modalities planned appropriately so as to benefit sponsors, authorities as well as the general public.( Campaigns or

other features such as kiosks, furniture sponsored by corporate bodies, aiding authorities in raising awareness of general public and

provision of public facilities and also aiding in a subtle but large scale marketing aspect of the sponsor.)

An attempt to instill a pride and the sense of belonging to the cityaggressive media campaigning plays a major role.

CONCLUSION


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Amere beautification can never be the solution to the existing

deep rooted problems

It is not about just cosmetic treatmentby painting and adding

sculptures..

But about solving the problems and creating a healthyenvironment for all.. Promoting economic growth and relief

Aggressive media intervention can aid in raising general

awareness levels to a great extent.


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Media is already conscious and has taken up a major awareness

drive for the citys upgradation in the past couple of weeks...


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TIMES OF INDIA, KOLKATAAUGUST 2, 2010

RAISING GENERAL AWARENESS LEVELS


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The Times Of India 17th August 2010

The Times Of India 17th August 2010


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WITH THE HELP OF PUBLIC AWARNESS AND POLITICAL

WILL WE HOPE TO USHER IN A NEW ERA OF HOPE FOR

OUR BELOVED CITY..

1presentation esplanade 04

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