1st european augmented reality business conference april 23, 2010 berlin - announcement

1st European AR Business Conference Berlin, April 23 | 2010 ARBcon.eu

AUGMENTED �REALITY �BUSINESS CONFERENCE �

Version 2010-04-13 – W.S. Announcement Presentation!


&Marketing�

&Urbanity�

&Gaming�

AUGMENTED �REALITY �

&Mobility�

&Experience�

&Media�

&Retail �

meets business�&Travel �

&SocialNetworks�


What is ARBcon.eu?!Augmented Reality (AR) is now beginning to enter the mass market. !

With the physical world as a platform there will be major new opportunities across all sectors and industries. ARBcon.eu will showcase the fantastic outlook of AR with the goal of transforming it into a concrete business reality today.!

AR Business Conference Europe is the largest conference with the focus on augmented reality in Europe. !


For whom?!Meet the real players in Augmented Reality and learn how to advertise and make business using AR.!

Understand the „AR mindset“ to design !• Augmented Brands!• Augmented Worlds!• Corporate AR layers !• Social Augmentation!• Non-intrusive „ARvertising“!• Sustainable „Auguverse“!

The business conference is for OEMs, operators, application and service providers, brands and advertising/marketing agencies interested to learn everything about augmented reality. !


marke'ng experts

entrepreneurs

technology strategists visionaries

agencies

developers

mobile operators

innova'on officers

venture capitalists

strategists

Status! Trends! Outlook!

marke'ng experts

entrepreneurs

technology strategists visionaries

agencies

developers

mobile operators

innova'on officers

venture capitalists

strategists


Come and see the business reality of AR!

Concept investigation by Matthew Buckland (matthewbuckland.com) and Philip Langley (@royalalien) of 20fourlabs.com


Next Big Bang!„Trying to imagine how Augmented Reality will be used is like trying to forecast the future of the web in 1994.” The Economist Technology Quarterly, September 2009 !

Analyst Forecast 2014!•  Augmented Reality on the

mobile to generate $732 million!

•  350 million handsets expected to be AR enabled!!Juniper Research, November 2009!

Why is AR important?!

2010-2015:!The web jumps ... !into physical reality!



2010-2015:!The web jumphysical reality!

BusinessWeek: iPhone is Mainstreaming AR!"Technology that places virtual information atop onscreen images of the real world is changing the way consumers use mobile phones” BusinessWeek, November 2009!

Switch to AR!Search queries:!„Augmented Reality“ exceeding „Virtual Reality“ since June 2009 – stable trend Google Trends April 2009 – Feb 2010!

Augmented Reality�


The web and the emerging mobile internet have been powerful forces of change in the last decades. They have changed our lifestyle and the way we do business radically.!

But AR is an even more dramatic jump in the evolution of media: AR is moving computing off desktops. AR transforms the surroundings into the space for interaction.!


2010-2015:!The web jumps ... !into physical reality!


The world itself is becoming the universal and intuitive interface with mobile AR. This explosion of the interface into ambient space means an explosion of opportunities to interact, com- municate, collaborate, and make transactions. Next: Augmented Media, Aug-mented Marketing, Aug-mented Entertainment ...!


Watch the emergence of the new media universe of augmented reality!


The AR universe is beginning to unfold now and holds amazing opportunities for pionee-ring individuals and enterprises in the decade 2010-2020! !

ARBcon.eu is an oppor-tunity to grasp the meaning, trends and outlooks of AR in a concentrated and enthusiastic context. !

Why attend?!

Meet opinion-leaders firsthand and come in contact with cutting-edge services and products!


! !David Blumberg, Blumberg Capital!! !Matthew Buckland, 20fourlabs, Creative Spark!! !Russell Buckley, AdMob, MMA!! !David Caabeiro, Sequence Point Software!! !Max Celko, Strange Matter, Peep Insights!! !Mihai Corlan, Adobe!! !Chetan Damani, acrossair!! !Martin Duval, bluenove!! !Dave Elchoness, Iryss!! !Eric Gehl, Total Immersion!! !Daniel Gelder, Metaio!! !Dr. Michael Klein, INM!! !Johannes Koblenz, Fjord!! !Laurenz Lenkewitz, Hiwave!! !Mark Miller, CatCap!! !!

Speakers list (status April 13) !

! !Robert Rice, AR Consortium!! !Gabriel Shalom, KS12!! !Matthew Szymczyk, Zugara!! !Markus Tripp, Mobilizy!! !Prof. Frans Vogelaar, Hybrid Space Lab!! !Pia Vuohelainen, NAVTEQ!! !Prof. Roland M. Wagner, BHT Berlin!! !Michael Zoellner, Fraunhofer!


Find your AR strategy networking with companies and professionals!

Thoughtleaders and visionaries • Networking with experts and insiders • Understanding business models and newcontexts of business • Get in touch with newest in hardware, plaAorm and service innova'ons • Find agencies, developers and talents • Meet people with a deep interest in AR and the emerging trends!


marke'ng experts • entrepreneurs • strategists • mobile operators • innova'on officers • innova've agencies • technology strategists • visionaries • venture capitalists • mixed reality enthusiasts • AR technologists and developers

We really want broad participation. We have special offers for SME, startups and young AR professionals. Please see our ticket info or contact [email protected]!

Who should attend!


The venue in the heart of Berlin: Ludwig Erhard Haus near Zoologischer Garten. Architect: Nicholas Grimshaw!

Source: http://www.leh-berlin.de

The Venue in Berlin!


Management team!

Dan Romescu Augmented Ci'zen Advocate AR Focus: Mobile Business @dromescu augmentedci'zen.org

Willi Schroll Technology Analyst AR Focus: Foresight @wschroll strategiclabs.de

Announcement Presentation – Version 2010-04-13 – Willi Schroll