1Weaver IDEO Lead In 2008

IDEO Lead-In

Jonathan WeaverUDM Mechanical Engineering Department

weaverjm@udmercy.edu

2Weaver IDEO Lead In 2008

“Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover."

Mark Twain, (1835-1910) was the pseudonym of Samuel Langhorne Clemens, an American humorist, satirist, lecturer and writer. His best known works include Adventures of Huckleberry Finn and The Adventures of Tom Sawyer.

3Weaver IDEO Lead In 2008

Algebra Problem

A hobo can make 1 whole cigar from every 5 cigar butts he finds. How many cigars can he make if he finds 25 cigar butts?

4Weaver IDEO Lead In 2008

Brief Intro to Innovation & Creativity

• Invention (patentable): Useful, novel, and nonobvious.• Innovation: Invention + Value • Creativity: the making of the new, or the remaking of old,

in a new way [Vance] • Everyone is inherently creative – though that capacity lies

dormant in far too many people • You can learn to unleash your creativity – and you will get

better at it with practice • Fusing of existing elements in new ways is one of the most

efficient ways to innovate

Vance, M., and D. Deacon. Think Out of the Box. Franklin Lakes, NJ: Career Press Inc, 1995. ISBN: 9781564141866.

5Weaver IDEO Lead In 2008

Some Questions to Think About While Watching The Deep Dive

• What characterizes an IDEO team?• What is the role of management at IDEO?• Is IDEO always successful?• How would you describe the environment at IDEO?• How would you describe the culture at IDEO?• How does IDEO encourage creativity?• Does IDEO follow a structured development process? If so,

what are the major steps in their process?• What do you think of their result in this case?