This project was financed with the support of the European Commission. This presentation is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein.

http://www.web2llp.eu

Strategy for content curation

Alberto Nantiat

ENZO B

Check our resources

3 Handbooks

Video showcases

Tutorials

2

Strategy for content curation

• First question is: does curation fit well in your communication plan?

• A few factors worth considering:

• Some choices to make

3

Goals Audience Time

Type of curation Tool(s) Topic (focus)

Before starting be sure to…

• Identify your audience

• Focus your content sharing

• Curate content that is of impeccable quality

• Curate consistently

• Brand yourself, not your company

4

How to pick the right tool

Things to consider:

The Inputs (data source the tool can access)

The Organization (how the tool let me organise the

content)

The Venue (how and where the content is shared)

Have you decided? Have a try at similar tools too!

5

Curate your content in 3 steps

1) Discovery

It is the stage in which you search the Web forcontent on your topic

Ideas:

aggregators

other people’s curation channels

online newspapers and magazines

Tip: find good sources and follow them

6

Curate your content in 3 steps

2) Analysis

It is the stage where you decide if something is actually worthy of sharing

You don’t need metrics: it’s your channel.

Tips:

establish some general criteria/requisite

quality information

“the less is more”

7

Curate your content in 3 steps

3) Curation

It is the stage where you actually share the content

Tips:

add value: commentary, insight

gives credit where credit is due

vary your content types

8

Useful links

Many resources for LLP project managershttps://groups.diigo.com/group/web2llp

Build a social media strategyhttp://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/

http://www.marketwire.com/getattachment/knowledge_Sharing/White_Papers/7_Steps_to_a_Successful_Social_Media_Strategy/Website_WhitePaper_7StepsToSuccessfulSMStrategy.pdf

Content curation and Journalismhttps://online.journalism.utexas.edu/2012/papers/Katarina.pdf

http://mashable.com/2011/03/10/curation-journalism/

9

Useful links

Content curation and SEOhttp://www.bruceclay.com/newsletter/volume112/seo-friendly-content-curation.htm

http://www.curata.com/files/webinar-slides-ama-seo.pdf

http://www.publishthis.com/files/2013/04/PublishThis-and-Bruce-Clay-Case-Study.pdf

https://www.youtube.com/watch?v=Td5tKCZz5x8

Content curation and Semantic Webhttp://www.firstmonday.org/ojs/index.php/UC/article/view/4716/3679

10

Homeworks

Choose one between the following activities:• Select a topic of your interest and find 1+ tools where your

audience already is and at least 3 (good) sources about yourtopic.

• Select from Robin Good’s list the tool(s) that best integrate into your project communication strategy. Evaluate 5+ toolsand say whether they are adequate for you. Take intoconsideration available resources (time, sources, etc.) and the tool’s characteristics.

• Open a personal channel on the tool you like most and curate 3+ contents following the best practices presented today.

11

Thank you!

http://www.web2llp.eu/

@Web2LLP

http://groups.diigo.com/group/web2llp

Alberto Nantiat – alberto.nantiat@gmail.com