2 Key Factors for Attracting New Members To Your Membership Site

If you want to grow your membership site as fast as possible you have to make sure that the right people are visiting your site and that your sales letter is persuasive.

Now that you've gone ahead and taken the first step to creating a monthly passive income for yourself by creating your own membership site, it's time to let everyone in your market know that your membership exists.

However there is a very important concept that must be understood in order for your traffic generation efforts to pay off.

1. You have to make sure that you attract the right people to your website.

2. You have to make sure that your sales copy will convert your prospects into members.

Let’s Talk For A Moment About…

Attracting The Right People

When it comes to attracting the right people, it's imperative that whether you choose to use free or paid methods of traffic generation...

…you're ads and your content must be tightly targeted.

Whether you decide to generate content (meaning write articles) or use Google adwords, you must make certain that your content or ads speak the language of the consumer best suited for your membership.

To eaves drop on the language that your potential customers are speaking you can visit forums.

Forums are full of individuals who are like minded and share a passion for the subject you've chosen to focus on.

By frequenting these forums you can pick up on their hot buttons are.

• What do they like? What do they hate? • Are there any specific phrases that are

commonly used that can help you to better identify with your market?

• Can you can include them in your ads or your article content?

With this information you will be armed with the keywords and phrases that will readily attract qualified visitors to your membership website.

To be upfront with you, you should have already done this while you were creating your membership site and if you did…

…then you will be that much further ahead of the game.

Now let’s talk about…

The Secret to Effective Sales Letter Conversions

Knowing how to speak your customers language will go a long way in helping you to write a salesletter that really says you understand them and that you are just like them.

One of the most effective ways to utilize all of the information you've gathered about your potential customers is to write a compelling story that resonates with them.

It's important that within the story you highlight what their main frustrations are and how you were in there shoes.

You may even wish to offer suggestions for dealing with the problem so that they can feel like you're genuinely trying to offer to help them.

However you want to make sure to let them know that while they can try your suggestions, you've come up with a far better solution that would eliminate their having to waste time to get whatever it is that they want.

From here on you can go ahead and introduce your product, show some proof that what you've come up with as a solution actually works and then make them an offer that they simply can't refuse.

Once you've got these components in place, it's a safe bet that a large majority of the visitors that come to your site will be more than qualified to take you up on your membership offer.

To Wrap It All Up…

Although getting traffic is important it's not as important as getting the right people in front of a sales letter that is tailored to their needs and speaks right to them.

This is where the rubber meets the road and successful conversions and profits happen.

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