Research

Kelly Rodgers

Existing Product

These images are from the Mario Kart 1992 game. The logo that they have used is an image of a scene from the game and they have added the title of the game. The characters they have created are cartoon unique characters which are likely to appeal to younger people. The scenes from the game are simple and pixelated but with effective concepts. Most of the colours that have been used in the game are bright and vibrant primary colours. For example they have used greens, yellows, red and blues. These colours will be easily recognisable for the younger players making it appeal to them.

The point of view that the players see the characters from is from behind, this makes the game easier but means that the people playing the game don’t get to see the characters from the front while racing. I like this idea so I think I might use this in my own work. It makes it seem traditional. Overall when I make my own product I am going to include pixels, bright colours, behind POV and an audience appeal for younger people.

Existing Product

F-Zero is a retro racing game. It has a different theme to Mario kart because it has a sci-fi theme. It is still made up from pixels but more of them making the game really detailed. The colours they have used are much darker than Mario kart possibly making it appeal to people in an older generation. The logo for the game includes and image of one of the cars, the background and the title of the game.

I like the amount of pixels they have used so I might use this in my own product. They have included in the game a map of the track, the lap and the positions which I think adds more detail, making it more complicated. Because they have made this game more complicated and detailed I think it would appeal to an audience above to age of 10.

Existing Product

The game Off Road is a pixelated racing game. This game gives a different point of view than Mario kart and F-Zero. This game shows the racing track from a birds eye view possibly making the game harder to play. This game is rather detailed which I think I might add into my own work when I create my own final product. I cars they have used in the game look really small so when I made my own game I will use the same amount of pixels but make everything bigger so they are more clearly visible.

The colours that are used in this game are very bright and they have included a large amount of different colours. The fonts that they have used in this game are also pixelated and have been made using the same sized pixels as the ones used for the cars, track and other images.

Research Analysis

• What common features do the researched products have?

The most common features used in the products that I had researched were the amount of pixels they had used. Using a large amount of pixels makes it more details so you can add more things to the game. The colours that are used are also repeated, for example a lot of the colours a bright making the game more approachable and appeal to younger people. They have all also used similar point of view, the view from behind the vehicle while it is on the track.

• What aspects of the research will you include within your on work?

When I start to create my own product I will use a large resolution of pixels, possibly 40 pixels/inch. I will also use bright primary colours so I can aim my game to younger people. I am going to use the most common point of view to keep my game recognisable and traditional.

Audience

Audience ProfileCategory Demographic Content to appeal to this audience

Age RangeUnder 18’s The theme of the game is going to be racing

and I am going to make it a cartoon so older people probably wont be interested.

GenderMainly Males The theme of racing wont make the game

interesting for females and mainly males have an interest in cars.

PsychographicBelonger The game is going to be for people younger

than 18 so its likely that the people playing the game will still be living with parents.

Social StatusMiddle Class The game will be easy for people in the middle

class to approach and find. The price will be reasonable and possibly free.