2 wellness name and position salon/spa name and location hopes and expectations
TRANSCRIPT
2
Wellness
• Name and position
• Salon/spa name and location
• Hopes and expectations
Learning Objectives• Clarify and communicate your
business values and vision• Create a sustainable salon/spa
culture that supports your values and engages your team
• Understand your leadership strengths and how to best lead your team
• Implement proven culture and leadership rituals to grow your business
2
Be a Culture Curator
4
Debrief
How effective have you been at
communicating your culture?
Culture
the set of shared attitudes, values, goals and practices that
characterizes an institution or organization
Merriam-Webster Dictionary
4
The Culture Atom
5
Valuesthe moral principles and beliefs or accepted standards of a person or social group
World English Dictionary6
What do you value about your business?
7
Trip on the Titanic
7
relationships
beauty
5
creativity
BREAK
Break
NON-NEGOTIABLE
CONSISTENTLY EXECUTED
CLEARLY DEFINED
9
2
Which benchmarks are impacted by a strong culture?
Grow Every Benchmark
A Brief History of
Culture
11
Need india picture
How Cultures
Form
Three Components of Culture
Think(Values)
Do(Behaviors)
Create(Results)
12
The Culture Ladder
13
Pike Place Fish Market
Culture-Building Behaviors
14
LEADER
LEADER + TEAM
TEAM
LEADER
15
Why won’t my team do what I want them to do?
They don’t know they
should do it.
They don’t know how
to do it.
They think they are doing it.
No one could do it.
They think their way is
better.
There is no positive
consequence to them for doing it.
16
Lunch
Welcome Back
What makes a great leader?
Leadership DNA
17
Communication Rockstar
18
a fierce communicator who uses clear, truthful and authentic
language to encourage, motivate, coach and challenge
their team
Communication Rockstar• Speaks a consistent message• Verbally and clearly communicates the culture• Speaks to all team members in the same manner• Sets clear expectations• Speaks openly and honestly• Is an exceptional listener• Gives face-to-face feedback• Possesses strong coaching and mentoring skills that motivate
team members to action• Has fierce conversations that lead to insights and growth• Speaks with honesty, integrity and transparency and holds the
team to the same standard• Does not play mind/verbal games• Does not create or tolerate a culture of secrets and gossip 18
19
What conversations do
you need to have?
Relationship Expert
17
a leader with large amounts of emotional
capital who values people and is a
master at building and maintaining
relationships
20
Relationship Expert• Strives to make strong, personal connections• Cares about their team and developing them
to their full potential• Uses coaching and mentoring to build
relationships• Seeks to resolve relationship conflicts on the team• Demonstrates emotional competence and has a
high emotional quotient (EQ)• Takes time to build strong relationships across the
entire team, including managers, staff, service providers and guests
• Makes regular deposits in team members’ emotional bank accounts
20
21
How can you make deposits
into your team’s
emotional bank account?
Business Tycoona savvy businessperson who has the ability to make smart, effective business decisions that generate revenue
22
Business Tycoon• Has the business savvy to run a successful salon/spa• Knows the Aveda benchmarks inside and out• Knows their benchmark numbers and how to move them• Creates smart structures and rituals that generate
revenue• Sets the vision but also follows through on the details • Experiences consistent business growth and success• Performs ethical business practices• Treats team members fairly and consistently• Does not make comprises• Actively solves problems as they arise• Makes the hard business decisions when needed• Takes responsibility for their business decisions
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How are you doing on each benchmark?
Idea Trailblazer
24
a leader who is always on the hunt for new
ideas and innovations that their team members
and guests will love—and that will grow the
business
Idea Trailblazer• Makes time to innovate and brainstorm new ideas• Constantly seeks out sources of inspiration• Follows their instincts• Creates a culture where new ideas are welcome and
celebrated• Sees the possibilities of new ideas—not the roadblocks• Knows how to adapt new ideas to work in their
salon/spa• Promotes trial and error of new ideas to prevent fear of
failure• Is always looking for ways to do things better• Is not afraid to ask, “What if we…”
24
25
What ideas have you been wanting to try?
Bandwagon Driver
26
a persuasive, passionate culture ringleader who communicates their culture and ideas in a way that inspires instant buy-in and action from their team
Bandwagon Driver• Embodies, lives and breathes the culture• Is visible and approachable• Leads by example and lives out their vision and values• Possesses a magnetic, charismatic and inclusive personality• Inspires action and a sense of belonging• Interacts with everyone throughout the day• Makes even the simplest or mundane tasks exciting and fun• Refuses to leave anyone behind• Rallies the team together quickly to tackle problems• Keeps energy high and momentum going throughout the day
in the salon/spa• Makes decisions that benefit the entire team—not just
themselves26
27
What could you ask your team to
discover what motives them?
Name That Icon
=
28
Rank Yourself
29
BREAK
Break
The Power of Rituals
Culture & Leadership Rituals
35-45
Value/Ritual Matching Game
Relationships
32
Communicate Your Culture 33
One Month of Greatness
“There is always room in your life
thinking bigger, pushing limits and
imagining the impossible.”
Tony Robbins
34
Learning Objectives• Clarify and communicate your
business values and vision• Create a sustainable salon/spa
culture that supports your values and engages your team
• Understand your leadership strengths and how to best lead your team
• Implement proven culture and leadership rituals to grow your business
2
What’s your culture?
Congratulations!
Thank You!