Logo guidelines

The MMA master logo

The MMA master logo consists of two elements: theMMA graphic and the company name.

Each of these elements have been specially spaced andpositioned, and should not be altered in any way.

The logo should never appear in any colourways otherthan those shown in these guidelines.

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The MMA graphic

The company name

X

X

X

X

X

Minimum clear space area

The MMA logo must always appear with anarea of clear space around it. This allows thelogo to sit confidently, protecting its clarityand visual integrity within its application.

Other design elements should not encroachthis space.

The clear space is calculated using thevertical measurement from the top to thebottom left corner of the ‘M’ in the MMAgraphic as shown in the diagram.

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Using the logo

Using the logo

Proportion of logo to page size

So that the integrity of the logo is not diminished it should not appearany larger than 50% of the overall width of the page it is being applied to.

Minimum size

To protect the quality and legibility of the logo, it is essential that the logodoes not become smaller than the recommended size, unless absolutelynecessary. The minimum size the logo may appear is 25mm wide.

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25mm

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Logo formats

MMA logo formats

The logo is available in formats suitable for print (eps files) and web and screen (jpg and png files) versions.

Spot colour Pantone 159 White eps – (Print only) eps – (for print)

png – on a transparent background (for web and screen)

Orange Black eps – CMYK (for print) eps – (for print)jpg – RGB with white background (for web and screen) jpg – on a white background (for web and screen)png – RGB with transparent background (for web and screen)

Application of logo

The logo can appear on both flat colour andtextured backgrounds as long as it remains legible.Here are some examples of how the logo couldlook on different colour backgrounds.

White backgroundThis is the preferred background, it providesoptimum visibility and legibility of the logo.

Black backgroundA black background can be used where white isnot possible.

Textured backgroundThese can be used for strong, dynamic visualimpact and will allow for variety when consideringmarketing communications.

Other coloured backgroundsWhen the visibility of the logo is impaired by thebackground, use the clear space rule to providean area around the logo for it to sit.

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Logo backgrounds

Logo colour

MMA logo

Colour can play an important role in buildingawareness of a brand. The MMA orange is fresh,vibrant and energising, it makes a bold statementin a brand marketplace.

Variant type The variant type and the rule above and beloware always shown in a dark grey, complimentingthe orange of the main logo.

MMA orange

Pantone: 158

CMYK: C-0, Y-70, M-100, K-0

Variant grey

Pantone: Cool Grey 10

CMYK: C-0, Y-0, M-0, K-70

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Using the logo

The logo must only be used in the forms provided.

This page shows some examples of how the logo should not be used.

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✗

Logo Do’s and Don’ts

The logo may not be stretched orotherwise distorted.

✗ The logo may should never be containedin a box, circle or other shape.

✗ The logo should never be shownin a different orientation.

✗ The logo may not be re-coloured. ✗ The proportions of the two logoelements may not be altered.

✗ The company name may not be typedusing different fonts or font weights.

Mobile MarketingAssociation

Regional, initiatives and member logos

The master logo has been developed to incorporate:• different regional divisions of the company • the initiatives the company is linked to • membership levelThese logos are available on request.

The relationship between the division, initiative ormembership level text has been “locked-up”, thisprovides the means for consistency of applicationand presentation. The lock-up is a fixed relationshipthat should not change. The formula for thisrelationship is shown here in this diagram.

The colour for the variant type and the rule aboveand below is 70% Black.

When using one of the variant logos the clear spacerule still applies but it is now extended to includethe variant type.

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The logo variants

MOBILE CERTIFIED MARKETER

X

X

X

½ X

1⁄3 X

The logo variants

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Regional council logos Initiatives logos

Membership logos

Logo typefaceTypeface

The MMA logo uses the DIN font family for thecompany name and the variant type.

Three weights have been chosen to giveappropriate emphasis to the words.

MOBILE is typeset in DIN boldMARKETING is typeset in DIN regularASSOCIATION is typeset in DIN light

Each of the variant titles is set in DIN bold, all type is set in uppercase only.

The DIN font is only to be used for the MMA logotype and the variant names, all other type is to beset using the Gill Sans font family.

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DIN light:

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 DIN regular:

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 DIN bold:

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890