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2001 ELECTRONIC RECRUITING INDEX The Human Capital Marketplace Executive Summary IBN: interbiznet.com © 2001, IBN: interbiznet.com

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Page 1: 2001 ELECTRONIC RECRUITING INDEX - interbiznet

2001 ELECTRONIC RECRUITING INDEX

The Human Capital Marketplace

Executive Summary

IBN: interbiznet.com

© 2001, IBN: interbiznet.com

Page 2: 2001 ELECTRONIC RECRUITING INDEX - interbiznet

2001 Table of Contents Volume I 1. Executive Summary 2. Introduction 3. The Human Capital Management Industry 4. Human Capital Management Changes Everything 5. 21st Century Ad Agency 6. Employment Branding 7. The Chief Talent Officer 8. Forecasts and Predictions 9. Recruiter’s Survey Results 10. Stock Market Performance

Volume II Detailed analysis of the top 225 vendors in the Human Capital Management Market.

2002 Table of Contents Volume I 1: Industry Overview and Stats 2: Job Board In A Box Companies 3: Regional Job Boards 4: Trends and Forecasts 5: Public Company Performance 6: Market Opportunities and Acquisition Targets 7: Design Trends in Corporate and Vendor Job Boards / Employment Sections 8: Investors and Investments 9: Buyers’ Survey 10: Summaries and Conclusions Volume II A CDRom containing - a database of detailed evaluations of over 300 critical vendors and, - detailed stats on 400 regional job boards in 5 MSAs including volume and contact info

John Sumser’s Electronic Recruiting Index

In today’s Dynamic Recruiting Market, access to the right information is vital to the success of your business. The Electronic Recruiting Indices are your key to the trends, events, and players shaping the Recruiting Industry.

Each year, interbiznet.com delivers a comprehensive analysis of the Electronic Recruiting Space. This year's edition, The 2002 Electronic Recruiting Index (ERI), builds on the material contained in the 2000 & 2001 ERI, bringing this fast paced Industry into focus.

___ 2001 & 2002 ERI $2,595

___ 2002 ERI $1,995 ($1,695 until 1/15/02)

___ 2001 ERI $1995 ($1,495 until 1/15/02)

Name__________________________Title __________________ Company ____________________________________________ Address _____________________________________________ City _____________________State _________Zip ___________ Country___________________ Email_____________________ Phone____________________Fax ________________________ Email ___________________________________________ MasterCard – Visa – Amex (PLEASE CIRCLE ONE) Card #_______________________________Exp. ___________

Total ___________ Shipping & Handling Ground Service $12.00 ___________ Second-Day $18.00 ___________ Overnight Service $30.00 ___________ Overseas Airmail $50.00 ___________ Subtotal ____________ CA Residents add 8.5% tax ___________ Grand Total $__________ Signature ___________________________

FAX YOUR ORDER NOW: 415-389-1191 ♦♦ Place your order by phone – 415-389-6493 ♦♦ Order Online:

http://www.interbiznet.com/order/ or ♦ Mail Order Form to: IBN: Interbiznet, PO Box 637, Mill Valley, CA 94941 ♦

Page 3: 2001 ELECTRONIC RECRUITING INDEX - interbiznet

Hiring

Develop Candidate Pool

Identify Job Requirement

Screening Assessment Interviewing

Hiring

Identify Job Requirement

Develop Candidate Pool

Screening Assessment Interviewing

Traditional Method

Incrementally Improved Method

Develop Candidate Pool

Identify Job Requirement

Screening Assessment Interviewing

HiringLong Range Hiring

Plans

Hiring 2.0 (Human Capital Development) Method

Goal: Fill The Position

Goal: Decrease Cycle Time

Goal:Begin to Manage Supply Chain

Phased Process Improvements Over Five Years Of Industry Development

The 2001 Electronic Recruiting Index is simultaneously an extension of seven years of

research and a standalone analysis of the emerging Human Capital Management

Industry. Beginning with the pioneering work of the job board companies in the

Electronic Recruiting Index, the Human Resources function is being radically reshaped

by vendors and innovative internal practitioners. Each step forward brings a heightened

emphasis on quality and planning at the expense of older, reactive methods.

The 2001 Electronic Recruiting Index features:

Ø The first ever comprehensive description of Human Capital Management

as an Organizational Function

Ø A detailed design for Recruitment Optimization Audits

Ø A clear picture of the services and functions provided by a 21st Century

Recruitment Advertising Firm

Ø A detailed analysis of the top 225 companies in the Human Capital

Industry (Volume 2)

Page 4: 2001 ELECTRONIC RECRUITING INDEX - interbiznet

Ø The only industry-wide survey of the top 100 Job Boards (by traffic),

Ø A comprehensive look at the financial performance of all 59 public

companies in the arena;

Ø A complete rethink of the impact of labor shortages on conventional

management practice,

Ø An analysis of trends and influences driving the industry, and,

Ø A range of other system wide diagrams, insights and material for

retention management, Employee out reach and other evolving sourcing

methods.

Sources Of Human Capital

The 2001 Electronic Recruiting Index documents the continuing evolution of an

industry that grows too quickly to categorize. The introduction of Web technology into the

Recruiting process makes an array of heretofore impossible measurements both

practical and useful. As the labor shortage continues and expands, the Recruiting team

Blue Collar, Technical

Blue Collar, Technical

White Collar

White Collar

White Collar

Sources Of Human Captal

Post Secondary Schools

Secondary Schools

Elementary Schools

Other Companies

Other Countries

Current Employees

Former

Employees

Post Secondary Schools

Secondary Schools

Elementary Schools

Staffing Firms

Referral Programs

Page 5: 2001 ELECTRONIC RECRUITING INDEX - interbiznet

must increasingly use all of the assets available to build a long-term labor supply while

increasing the organization’s return on its Human Capital Investment.

Managers charged with navigating the rapidly changing industry are stuck with extremely

complex problems . The industry itself offers little in the way of help. Over 40,000

vendors offer services that overlap and conflict with each other. Little is done to resolve

opposing claims or verify marketing assertions. The ERI offers a detailed plan for a

company that would be positioned to solve all of the Human Capital Management needs,

Essential Functions In An SBB (21st Century Advertising Agency)

Account Management Requirements Analysis Branding and Strategy Message Design & Development Tactics Development Message Delivery Media Research Media Planning Demographic Targeting Media Buyers Creative Content Generation Audience Development Audience Relationship Management Response Management Technical / IT Results Measurement / Monitoring Database Development Data Parsing/Integration (Wrapping) Overhead Financial Management HR Treasury Subcontract Management Recruitment Technology Sourcing Section Recruitment Optimization Recruiting Training Technology Analysis Systems Data Interfaces Sales and Marketing Alliance Development Regional Offices Sales Biz Dev

Page 6: 2001 ELECTRONIC RECRUITING INDEX - interbiznet

from sourcing to seating, for its clients. Detailed plans for an audit process are also

included in the section

The core Electronic Recruiting Segment has surpassed even our optimistic earlier

financial forecasts. Nearly $7.5 Billion will change hands in this arena that did not even

exist six years ago.during 2001. Meanwhile, the overall HCM Industry is headed towards

a $60 Billion dollar year in 2005.

The ERI describes the various industry components in a patient, modular fashion so that

business planners and Recruiters alike may begin to make sense of the rapidly

morphing environment. It is clear, for instance, that Job Boards are an early, somewhat

primitive manifestation of the tools available to the Chief Talent Officer of five years

hence.

We see the Job Board segment as the logical precursor of a complex set of inter-related

tools and companies that strive to make their customers the best possible talent pool

managers.

Candidate Pool Development Revenues

0

5,000

10,000

15,000

20,000

25,000

Mill

ions

Of D

olla

rs

Advertising Management 8 20 30 37 60 120 170 250 325

Pool Retention and Development 0 0 7 30 50 120 250 325 500

Retail Traffic Development 0 2 8 40 100 250 500 850 1100

Wholesale Traffic Development 60 304 642 1000 1200 1500 1750 2000 2200

Other Pool Development 14 29 122 240 500 750 1250 1750 2200

Fee Based Job Board Revenues 93 446 1425 3245 5253 7520 10520 12500 16000

1997 1998 1999 2000 2001 2002 2003 2004 2005

Page 7: 2001 ELECTRONIC RECRUITING INDEX - interbiznet
Page 8: 2001 ELECTRONIC RECRUITING INDEX - interbiznet

HCM Industry Revenue

0

10000

20000

30000

40000

50000

60000

1997 1998 1999 2000 2001 2002 2003 2004 2005

$ M

illio

ns

Alumni Relationship Management SystemsEmployee Relationship Management SystemsHiring Workflow ToolsIntake and TrackingWebsite DevelopmentDatabase SubscriptionsScreening & CredentiallingAssessmentSourcingWholesale Pool Management ToolsRetail Pool ManagementAdvertising ManagementPool Retention and DevelopmentRetail Traffic DevelopmentWholesale Traffic DevelopmentOther Pool DevelopmentFee Based Job Board Revenues

Page 9: 2001 ELECTRONIC RECRUITING INDEX - interbiznet

Elements Of An Employment Brand Checklist

Clear Staffing Requirements Definitions Immediate Requirements Medium Term (1 to 3 Years) Long Term (3 to 5 Years) Prioritization and Budgeting Department Level Demographic Targets Age Groupings Regional Groupings Historical Groupings Key Intersections Message Components Core Hook and Tailoring Graphic Images Level Of Playfulness Profession Specifics Positioning Value: Propositions and Realities Hygiene: Comp and Benefits Challenge By Profession Benefits of Membership Specific Attractors Audience Retention/ Relationship MGT Aggregation Of Positive Results Time Based Data Collection Pulsed Value Delivery Communications Systems Brand Reinforcement Performance Feedback Mechanisms Response Rates Repeat Traffic Supply Effectiveness Hiring Quality Formal Assessment Delivery Mechanisms Web Email Internal Broadcast Print

Page 10: 2001 ELECTRONIC RECRUITING INDEX - interbiznet

Each year, we conduct a detailed survey of over 2,000 professional recruiters. We detail

their familiarity with and experience of a range of companies in the industry, These

survey results are then converted into Customer Satisfaction, Market Penetration and

Usability assessments of the covered firms.

This year, the ERI covers the following 100 Companies in its survey. They were chosen

based on traffic rankings according to an independent traffic authority,

Companies Surveyed

Company Name Traffic

Rank

Category

ZDNet 1 niche site

recruitingshark 2 Research

The Washington Post 3 niche site

Headhunter.net 4 Job Board

Cnet 5 niche site

Bloomberg Financial 4 niche site

HotJobs 6 Job Board

DICE 7 Job Board

Guru.com 8 Free Agent

Standard Media International 9 niche site

Jobs.com 10 Job Board

Monster.com 11 Job Board*

Ad Age 12 niche site

Vault.com 13 Job Board

Your Magazine (Fortune) 14 niche site

Ad Week 15 niche site

Washington State Labor Market 16 niche site

Business.com, Inc. 17 niche site

JOBTRAK 18 niche site

Wet Feet Press 19 Job Board

Net-Temps 20 Job Board

FlipDog 21 Job Board

BrassRing 22 Services

Jobsite UK 23 Job Board

1-jobs.com 24 Job Board

Job Options 25 Job Board

Fast Company 25 niche site

NationJob, Inc 26 Job Board

Computer World 27 niche site

CareerMagazine 28 Job Board

Brainbench 29 Credentialli

ExpertCentral 30 niche site

Companies Surveyed

Company Name Traffic

Rank

Category

Excite Careers 31 Job Board

ComputerJobs.com 32 niche site

Career Web 33 Job Board

The San Diego Union Tribune 34 niche site

interbiznet 35 Resource

Brilliant People 36 Exec Srch

SAP 37 Services

Information Week 38 niche site

JobsAhead.com 39 Job Board

Coolworks 40 niche site

Salary.com 41 Services

Student Advantage 42 niche site

VerticalNet 43 niche site

AARP 44 niche site

GlobalNet 45 niche site

Boston Globe 46 niche site

Cruel World 47 niche site

Recruiters OnLine Network 48 Services

Career Builder 49 Job Board

CareerBridge Corp. 50 niche site

FreeAgent.com 51 Free Age

Career Cast 52 Services

Ants.com 53 Free Agent

Cytiva/CareerExchange 54 Job Board

Electronic Recruiting Exchange 55 Resource

Campus Worklink 56 niche site

Kforce 57 Third Party

4 Work 58 Job Board

CareerSite Corp 59 Job Board

eQuest 60 Gateway

JobWarehouse 61 niche site

Workseek.com 62 niche site

Page 11: 2001 ELECTRONIC RECRUITING INDEX - interbiznet

Companies Surveyed

Company Name Traffic

Rank

Category

Careers.wsj.com 63 niche site

Kelly Services 64 Third Party

Job Bank USA 65 Job Board

techies.com 66 niche site

Skill Bot 67 Services

Future Step 68 niche site

Volt Infomation Sciences 69 Third Party

Experience.com 70 niche site

Workforce Magazine 71 Resource

IDG 72 niche site

Career City 73 Job Board

Job Finder 74 niche site

TMP 75 Agency

Manpower 76 Third Party

Best Jobs In The USA 77 job Board

Leaders OnLine 78 niche site

Chicago Tribune 79 niche site

LatPro 80 niche site

Aquent Partners 81 Services

Companies Surveyed

Company Name Traffic

Rank

Category

Benefits Link 82 Services

Employ China 83 niche site

MBA Free Agents 84 niche site

Destiny Group 85 niche site

ProvenResumes.com 86 niche site

Real Cities (KR.com) 87 niche site

Referrals.com 88 Services

Top Echelon Network, Inc. 89 Services

Adecco, Inc. 90 Third Party

Recruit USA 91 Gateway

Compuware Corp. 92 niche site

WebHire 93 Services

Crain's NY Business 94 niche site

Penton 95 niche site

Contract Job Hunter 97 niche site

Contract Employment Weekly 96 niche site

Hire.com 98 Services

jobpilot AG 99 niche site

Job Centro 100 niche site

Schools OtherCompanies

CurrentEmployees

FormerEmployees

ReferralPrograms

OtherCountries

StaffingFirms

Cu

rren

tly

Lo

oki

ng

9%

Co

uld

Be

Mo

tiva

ted

23

%

Hap

py

and

Co

nte

nt

(No

t L

oo

kin

g A

t A

ll)

68

%

Sources Of People

Rel

ativ

e A

vaila

bili

ty

The Job Board Realm

Education, Appeals to Greed, Opportunity Presentation, Attempts to Move Into Job Boards,Training Outreach, Direct Marketing, Targeted Web Advertising, Incented Introductions,

Active-Direct Contact, Relationships, Networking

The Unexploited, Unexplored Pipeline Opportunity

Page 12: 2001 ELECTRONIC RECRUITING INDEX - interbiznet

Top HCM Sites By Customer Satisfaction

0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.70 0.80 0.90

HotJobsNet-Temps

The San Diego Union TribuneCareer Cast

Careers.wsj.comChicago Tribune

LatProHire.com

Recruit USAMonster.com

Vault.comNationJob, Inc

The Washington Post Bloomberg Financial

Wet Feet PressBrassRing

Information WeekVerticalNet

Career Builder4 Work

techies.comHeadhunter.net

Guru.comCoolworks

CareerSite CorpWebHire

DICEExcite CareersJob Bank USA

IDGComputerJobs.com

Volt Infomation SciencesFreeAgent.com

Ad AgeAd Week

Business.com, Inc.Career Web

ManpowerReal Cities (KR.com)

Brilliant PeopleContract Employment Weekly

Cruel WorldJOBTRAK

Computer WorldAnts.com

CareerMagazineContract Job Hunter

JobWarehouseJob Options

Boston GlobeRecruiters OnLine Network

Jobs.comJob Centro

CnetStandard Media International

GlobalNetCareer City

Best Jobs In The USA MBA Free Agents

Adecco, Inc.Top Echelon Network, Inc.

Compuware Corp.ZDNet

Cytiva/CareerExchange

Page 13: 2001 ELECTRONIC RECRUITING INDEX - interbiznet

Sites By Relative Sales Force Effectiveness

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Monster.comDICE

Headhunter.netJob Centro

Recruiters OnLine NetworkHotJobs

Career BuilderComputerJobs.com

GlobalNetRecruit USA

JOBTRAKWet Feet Press

Net-TempsCareer Web

CareerMagazineVault.com

CoolworksVerticalNet

Excite CareersBusiness.com, Inc.

Top Echelon Network, Inc.Cruel World

ZDNetBrassRing

recruitingsharkContract Employment Weekly

NationJob, IncComputer World

Job Bank USACnet

Job OptionsReal Cities (KR.com)

Careers.wsj.comtechies.com

IDGBrilliant People

Cytiva/CareerExchangeFreeAgent.com

Compuware Corp.4 Work

MBA Free AgentsContract Job Hunter

Career CityWebHire

CareerSite CorpHire.com

LatProJobWarehouse

Adecco, Inc.Boston Globe

Ants.comGuru.comAd WeekJobs.com

Ad AgeVolt Infomation Sciences

Career CastBest Jobs In The USA The Washington Post

Bloomberg FinancialChicago Tribune

Standard Media InternationalInformation Week

ManpowerThe San Diego Union Tribune

Page 14: 2001 ELECTRONIC RECRUITING INDEX - interbiznet

Value Of Electronic Recruiting Stocks

$0.00

$500.00

$1,000.00

$1,500.00

$2,000.00

$2,500.00

$3,000.00

J-00 F-00 M-00 A-00 M-00 J-00 J-00 A-00 S-00 O-00 N-00 D-00

Value Of New Economy Stock Basket

$0.00

$500.00

$1,000.00

$1,500.00

$2,000.00

$2,500.00

J-00 F-00 M-00 A-00 M-00 J-00 J-00 A-00 S-00 O-00 N-00 D-00

Page 15: 2001 ELECTRONIC RECRUITING INDEX - interbiznet

Contents Of The 2000 Electronic Recruiting Index

Section Description Contains

1. Executive Summary A detailed introduction to the material featuring key charts and findings

2. Introduction A look at the global implications of the labor shortage on HR systems and their design. Defines functionality used to assess the companies in Volume 2.

• Global Growth Rates • End to End Functionality • Shortage Strategies • Outsourcing Guide

3. The HCM Industry The Statistics and Industry Description. Five Top level industry segments are deconstructed to identify growth vectors and growth directions

• 5 Year Sales Forecasts • Market Opportunities • Industry Structure

4. Human Capital Changes A description of the changes brought to the market by generational shifts in the labor supply. Defines the underlying premise for long term industry growth in sourcing, network development and communications systems.

• Mindset Changes • Management Changes • Investment Metrics • Rethinking Retention

5.21st Century Ad Agency A defining view of all of the services required to be delivered by a “Single Belly Button” provider of web service and recruitment optimization.

6. Employment Branding A clear description of all of the elements of a comprehensive Employment Branding strategy.

7. Role Of The CTO Defines the organization that pulls together and delivers a high quality labor supply that meets the needs of the organization.

8. Trends and Predictions Key variables in the near and medium term future of the Industry

9. Recruiters Survey The top 100 HCM companies (including job boards) were ranked according to traffic volume and then assessed by over 2000 Active Recruiters. The survey is a standard measurement of brand penetration, growth potential and acquisition desirability.

• Customer Satisfaction • Sales Effectiveness • Acquisition Desirability • Market Penetration • Detailed Data

10. Stock Market

Performance

59 Public Companies with initiatives in the Human Capital Market are covered in detail along with an aggregate performance analysis that compares old school to new school companies

• Business Description • Stock Chart • Contact Information • Comments

Volume 2 A CD based database of the Top 225 companies in the industry.

• Detailed Business Case • Contact Information • Functionality Maps • Site Reviews • Rankings • Data Output

Page 16: 2001 ELECTRONIC RECRUITING INDEX - interbiznet

2001 Table of Contents Volume I 1. Executive Summary 2. Introduction 3. The Human Capital Management Industry 4. Human Capital Management Changes Everything 5. 21st Century Ad Agency 6. Employment Branding 7. The Chief Talent Officer 8. Forecasts and Predictions 9. Recruiter’s Survey Results 10. Stock Market Performance

Volume II Detailed analysis of the top 225 vendors in the Human Capital Management Market.

2002 Table of Contents Volume I 1: Industry Overview and Stats 2: Job Board In A Box Companies 3: Regional Job Boards 4: Trends and Forecasts 5: Public Company Performance 6: Market Opportunities and Acquisition Targets 7: Design Trends in Corporate and Vendor Job Boards / Employment Sections 8: Investors and Investments 9: Buyers’ Survey 10: Summaries and Conclusions Volume II A CDRom containing - a database of detailed evaluations of over 300 critical vendors and, - detailed stats on 400 regional job boards in 5 MSAs including volume and contact info

John Sumser’s Electronic Recruiting Index

In today’s Dynamic Recruiting Market, access to the right information is vital to the success of your business. The Electronic Recruiting Indices are your key to the trends, events, and players shaping the Recruiting Industry.

Each year, interbiznet.com delivers a comprehensive analysis of the Electronic Recruiting Space. This year's edition, The 2002 Electronic Recruiting Index (ERI), builds on the material contained in the 2000 & 2001 ERI, bringing this fast paced Industry into focus.

___ 2001 & 2002 ERI $2,595

___ 2002 ERI $1,995 ($1,695 until 1/15/02)

___ 2001 ERI $1995 ($1,495 until 1/15/02)

Name__________________________Title __________________ Company ____________________________________________ Address _____________________________________________ City _____________________State _________Zip ___________ Country___________________ Email_____________________ Phone____________________Fax ________________________ Email ___________________________________________ MasterCard – Visa – Amex (PLEASE CIRCLE ONE) Card #_______________________________Exp. ___________

Total ___________ Shipping & Handling Ground Service $12.00 ___________ Second-Day $18.00 ___________ Overnight Service $30.00 ___________ Overseas Airmail $50.00 ___________ Subtotal ____________ CA Residents add 8.5% tax ___________ Grand Total $__________ Signature ___________________________

♦ FAX YOUR ORDER NOW: 415-389-1191♦

♦ Order by phone – 415-389-6493 ♦

♦ Order Online: http://www.interbiznet.com/order/ or ♦

♦ Mail Order Form to: IBN: Interbiznet, PO Box 637, Mill Valley, CA 94941 ♦