2003 bell conference ecosystems and enterprise: perspectives on education for sustainable business...
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2003 Bell ConferenceEcosystems and Enterprise:
Perspectives on Education for Sustainable Business
Executive Education Innovations for Environmental Management and Sustainability
Richard BrownleeDarden Graduate School of Business Administration
University of Virginia
July 17-19, 2003Florida Atlantic University’s Fort Lauderdale Campus
Source: Sustainability Partners Inc.
The Darden Graduate School of Business Administration
• Founded at the University of Virginia in 1954
• MBA Program– Approximately 650 full-time students
• PhD Program– Approximately 20 students
• Executive Education Programs– Over 100 programs offered annually
– Open-enrollment programs
– Company-specific programs
– Approximately 4500 executives and senior managers attend annually
Source: Sustainability Partners Inc.
Darden’s Mission Statement
The Darden Graduate School of Business Administration is a professional school that seeks to better society by developing leaders in the world of practical affairs. We create and deliver general-management educational programs and conduct and publish research to advance the knowledge and practice of the business community. Our goal is to be an international leader in management education widely recognized in the business and academic communities for our
• action-oriented graduates • outstanding student-centered teaching
integrated and innovative curriculum and course materials • supportive and equitable learning climate • managerially relevant research
mutually strengthening partnerships
To accomplish our goal, we must create and sustain a collaborative environment for teaching, course development, research, and program management that builds on the interdependencies of these activities and respects the contribution of each individual.
The Darden School
Linking Products and Service: Transcending Sustainability
June 16-20, 2003Darden Graduate School of Business Administration
University of Virginia
Charlottesville, VA
Program Rescheduled
Sustainability and Beyond: Business Leadership through Innovation and
Design
June 14-18, 2004Darden Graduate School of Business Administration
University of Virginia
Charlottesville, VA
Source: Sustainability Partners Inc.
The Earth Is One System
The Sustainability Link
Source: Sustainability Partners Inc.
Security, Quality of Life, and Global Sustainabilityare all linked.
The Sustainability Link
Source: Sustainability Partners Inc.
life supporting resources
decliningconsumption of life
supporting resources
rising
A Global Perspective
Source: Sustainability Partners Inc.
The richest 1% of the world’s people receive as much income as the poorest 57%
Source: UN Human Development Reports, 1992, 2001
A Global Perspective: The Champagne Glass Reality
Source: Sustainability Partners Inc.Source: UN Human Development Reports, 1992, 2001
A Global Perspective: The Champagne Glass Reality
Private consumption (expenditures)
86%
1.3%
Top 1/5
Bottom 1/5
Source: Sustainability Partners Inc.
In cyclical natural systems, waste does not exist. Waste = Food.
Linear Industrial Processes: Waste is created faster than it can be reconstituted to quality resources. Take-make-waste.
It is estimated that 99% of the original materials used in the production of, or contained in, the goods made in the US become waste within 6 weeks of sale.
6% ProductManufacturing
Process
Raw Materials
94% Waste
(Attributed to Paul Hawken, Factor 4, 1997)
80% of products discarded after single use
Material Flows
1st EraCOMPLIANCE
1970sReactive
Regulatory Standards
2nd EraBEYOND
COMPLIANCE
1980sAnticipatory
Cost AvoidanceImpact Reduction
Pre-emption of RegulationLeadership
Legitimacy ProtectionPartnerships
Competitive Edge
3rd EraECO-
EFFICIENCY
1990sProactive
Profit Centre Approach
Eco- efficiencyDematerialization
Strategic Environmental Management
4th EraSUSTAINABLE
DEVELOPMENT
2000sHigh Integration
Explicit Mainstreaming of Environmental GoalsDFE/LCA SystemsEnvironmental Cost
Mgmt.Resource Productivity
Products of ServiceCulture Change
TNS, Design for Sustainability,Biomimicry.
Evolutionary Learning
Integrated Management Systems
Environmental Cost Accounting
Stakeholder Participation
Pollution Prevention / Waste Minimization
Pollution Control / Compliance
Before 1970sUnprepared
None
CORPORATERESPONSE
INDUSTRYGOALS
Source: The Natural Step for Business, Brian Nattrass & Mary Altomare
Expanded CSR,Natural Capitalism
Product Stewardship/DFE/LCA
TQEM / Environmental Management Systems
Industry’s Industry’s Sustainability Sustainability Learning CurveLearning Curve
Source: Sustainability Partners Inc.
Designing in Complex Systems:How it Fits Together
Combining Conventional Business Practice and a Sustainability Schematic
Source: Sustainability Partners Inc.
Strategy for Action
Every initiative is checked against three questions:
1. Are we moving towards our sustainability objectives?
2. Are we creating a flexible platform for further improvements?
3. Are we earning an adequate rate of return?
Source: Sustainability Partners Inc.
UnconsciousIncompetence
Don’t know whatyou don’t know.
Comfortable state
ConsciousIncompetence
Know there is a great deal you don’t
know.
Uncomfortable state
Denial, resistance
ConsciousCompetence
You learn and knowmore. Mastery
increases.
Move from discomfort to increasing levels of
comfort.
UnconsciousCompetence
Mastery. Changebecomes second nature, part of organizational
DNA.
New practice becomes the wayyou do business.
Comfortable state
Stages of Learning
Source: Sustainability Partners Inc.
Concern
InfluenceInfluence
ControlControl
Tips for Getting to the Tipping Point
Source: Sustainability Partners Inc.
The Process Looks Like This
Rate of Adoption of an Innovation Over Time
Source: Sustainability Partners Inc.
Sustainability and Beyond: Business Leadership through Innovation and Design
June 14-18, 2004
Who Should Attend?• Experienced managers and executives whose
responsibilities include taking a leadership role in identifying ways to capitalize on the opportunities created by the increased level of comprehensive corporate accountability in ways that will result in profitable growth, customer retention, and enhanced corporate image
• Senior government officials and officers of various NGOs whose organizations want to find collaborative solutions to problems that pertain to balancing economic, social and environmental concerns
Source: Sustainability Partners Inc.
Sustainability and Beyond: Business Leadership through Innovation and Design
June 14-18, 2004
Program Faculty• Darden Faculty
– Richard Brownlee, Faculty Leader– Andrea Larson, Faculty Leader– Edward Freeman– Patricia Werhane
• Other Faculty– Braden Allenby, AT&T Corporation– Ken Alston, GreenBlue Institute– Mary Altomare, Sustainability Partners, Inc.– Paul Anastas, White House Office of Science and Technology Policy – Michael Braungart, McDonough Braungart Design Chemistry– Stuart Hart, UNC– Chris Lotspeich, Second Hill Group– William McDonough, McDonough Braungart Design Chemistry– Pete Myers, Former Director of the W. Alton Jones Foundation– Brian Nattrass, Sustainability Partners, Inc.– Bob Willard, Consultant and former IBM executive
Source: Sustainability Partners Inc.
Publications by Program Faculty
Source: Sustainability Partners Inc.
Publications by Program Faculty
Source: Sustainability Partners Inc.
Sustainability and Beyond: Business Leadership through Innovation and Design
Program Overview
Monday, June 14, 2004• Program Introduction
– New intellectual filters for top-line and bottom-line growth
– Creative and innovative frameworks
– Strategic global perspective
– Contemporary case studies
Tuesday, June 15, 2004• Case Study – Innovation and Entrepreneurship
• Industrial Ecology
• Earth Systems Engineering and Management
• Opportunities and Applications in Emerging Economies
Source: Sustainability Partners Inc.
Sustainability and Beyond: Business Leadership through Innovation and Design
Program Overview
Wednesday, June 16, 2004• The Natural Step Framework and Application
• Learning from Science
• Green Chemistry
• Natural Capitalism
• Case Study – Innovation and Chemistry
Thursday, June 17, 2004• Cradle-to-Cradle Framework and Application
• Intelligent Materials Pooling
• Cradle-to-Cradle Workshop
• Top-line and Bottom-line Benefits – Financial Metrics
Source: Sustainability Partners Inc.
Sustainability and Beyond: Business Leadership through Innovation and Design
Program Overview
Friday, June 18, 2004• Case Study
– Design Considerations and Organizational Change
• Leadership and Implementation
• Keynote Address
– Business, Ethics, Strategy and the Environment