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Social means Social means relating to Societyrelating to Society

and the way it is organized,and the way it is organized,and to the way thatand to the way that

the various groups within societythe various groups within societyco-operate with each otherco-operate with each other

Cultural meansCultural meansrelating to a particular societyrelating to a particular society

and its Ideas, Customs, and Art ~and its Ideas, Customs, and Art ~Music, Literature etc.Music, Literature etc.

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ETHICS ARE MORAL BELIEFS AND RULESETHICS ARE MORAL BELIEFS AND RULES

ABOUT ABOUT RIGHT RIGHT ANDAND WRONGWRONGTHAT INFLUENCES THAT INFLUENCES

THE BEHAVIOUR,THE BEHAVIOUR,ATTITUDES ANDATTITUDES ANDPHILOSOPHY OF LIFEPHILOSOPHY OF LIFE

OF A GROUP OF PEOPLEOF A GROUP OF PEOPLE

MORALS ARE PRINCIPLES AND VALUESBASED ON WHAT

A PERSON OR SOCIETY BELIEVES

ARE THE RIGHT, PROPER, OR THE RIGHT, PROPER, OR ACCEPTABLEACCEPTABLE WAYS OF BEHAVING

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THE INEQUALITY,THE INEQUALITY,THE INEFFICIENCY,THE INEFFICIENCY,THE INDIFFERENCE,THE INDIFFERENCE,

THE INEFFECTIVENESS . . .THE INEFFECTIVENESS . . .THE GROWING POVERTY,THE GROWING POVERTY,

THE EXPLODING CORRUPTION,THE EXPLODING CORRUPTION,CHEATING, CRIME, VIOLENCE, VULGARITY,CHEATING, CRIME, VIOLENCE, VULGARITY,

EVER-INCREASING POLLUTION,EVER-INCREASING POLLUTION,~ NOT JUST IN ENVIRONMENT,~ NOT JUST IN ENVIRONMENT,

BUT IN THOUGHT, WORD AND ACTION,BUT IN THOUGHT, WORD AND ACTION,DECREASING STANDARDS,DECREASING STANDARDS,

DECLINING VALUES,DECLINING VALUES,WEAKNENING FAMILY TIES,WEAKNENING FAMILY TIES,

GET-QUICK-RICH BY ANY MEANS ATTITUDE . . . GET-QUICK-RICH BY ANY MEANS ATTITUDE . . .

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VALUESVALUES

VARIETYVARIETY

VICESVICESVIOLENCEVIOLENCEVIOLATIONSVIOLATIONSVULGARITYVULGARITYVULNERABILITYVULNERABILITY

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POSITIVEPOSITIVE ~ LEAD US TOWARDS ~ LEAD US TOWARDS FREEDOM, PEACE,FREEDOM, PEACE, PROGRESS, JOY,PROGRESS, JOY, EQUALITY, FULFILMENT, ETC.EQUALITY, FULFILMENT, ETC. ~ WARM, SHINING & UPLIFTING~ WARM, SHINING & UPLIFTING

NEGATIVENEGATIVE ~ LEAD US TOWARDS ~ LEAD US TOWARDS BONDAGE, CONFLICT,BONDAGE, CONFLICT, SORROW, FRUSTATION,SORROW, FRUSTATION, VICES, VULGARITY,VICES, VULGARITY, VACUUM, ETC.VACUUM, ETC.

~ DISCRIMINATING, ~ DISCRIMINATING, EXPLOITINGEXPLOITING

& DEGRADING& DEGRADING

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POLITICSPOLITICS PRINCIPLESPRINCIPLES

SCIENCESCIENCE HUMANITYHUMANITY

COMMERCE COMMERCE MORALITYMORALITY

WEALTHWEALTH WORKWORK

WORSHIPWORSHIP COMPASSIONCOMPASSION

EDUCATIONEDUCATION CHARACTERCHARACTER

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PURUSHARTHASPURUSHARTHAS&&

ASHRAMASASHRAMAS

DHARMADHARMA

ARTHAARTHA

KAMAKAMA

MOKSHAMOKSHA

BRAHMACHARYABRAHMACHARYA

GRUHASTHAGRUHASTHA

VANAPRASTHAVANAPRASTHA

SANYASASANYASA

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April 7, 20232828 Kerala

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• CHARACTERCHARACTER• INTEGRITYINTEGRITY• OBJECTIVITYOBJECTIVITY• PURSUIT OF TRUTHPURSUIT OF TRUTH• CONCENTRATIONCONCENTRATION• PURITY OF PURITY OF [ T+W+A ][ T+W+A ]

• TRUTHFULNESSTRUTHFULNESS• PATIENCEPATIENCE• SELF-MASTERYSELF-MASTERY

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• COMMITMENTCOMMITMENT• PUNCTUALITYPUNCTUALITY• EQUALITYEQUALITY• ORDERLINESSORDERLINESS• SIMPLICITYSIMPLICITY• HONESTYHONESTY• HUMILITYHUMILITY• ABSENCE OF ANGERABSENCE OF ANGER• CLEANLINESS CLEANLINESS Etc.,Etc.,

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QQUUAALLIITTYY

GETSGETS IMPROVEDIMPROVED

PPRROODDUUCCTTIIVVIITTYY GETSGETS ENHANCEDENHANCED

WWAASSTTAAGGEE GETSGETS REDUCEDREDUCED

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W.A.T.C.H.W.A.T.C.H.

WW == WORDSWORDS

AA == ACTIONS ACTIONS

TT == THOUGHTSTHOUGHTS

CC == CHARACTERCHARACTER

HH == HEAD & HEARTHEAD & HEART

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LOVE FORLOVE FOR GODGOD

FEAR OFFEAR OF SINSIN

SSOOCCIIAALL

MMOORRAALLIITTYY

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LOVE FORLOVE FOR GOD ?GOD ?

FEAR OFFEAR OF SIN ?SIN ?

SSOOCCIIAALL

MMOORRAALLIITTYY

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IN UNDERSTANDING LOVELOVE – THE MOST BASIC HUMAN VALUE

IN SPEECH

IN ACTION

IN THOUGHT

IN UNDERSTANDING

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SSTTAARRTT THE DAY WITHTHE DAY WITH L O V EL O V E

SSPPEENNDD THE DAY WITHTHE DAY WITH L O V EL O V E

FILLFILL THE DAY WITHTHE DAY WITH L O V EL O V E

ENDEND THE DAY WITHTHE DAY WITH L O V EL O V E~ THAT IS THE WAY TO FIND~ THAT IS THE WAY TO FIND

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PROF. V. VISWANADHAM. [ 040 – 2722 3383 ]