2009 SEASON TICKET INFORMATION SESSIONINFORMATION SESSION

WELCOMEWELCOME

• Thank you for attending this important session regarding season ticket pricing for 2009 Cincinnati

Bearcats Football– Bearcats Athletics belongs to you g y– Your support is critical to our success

• We are sensitive to both the emotional and financial We are sensitive to both the emotional and financial implications of ticket pricing

• Forum Agenda• Forum Agenda– Short Presentation by key staff and volunteers– Opportunity to speak / Q & A

TODAY’S PANEL

Brian Kelly Head Football Coach

Jeff Smith Assistant Athletic Director/UCATSJeff Smith Assistant Athletic Director/UCATS

Chris Pyles Manager, Ticket Sales & Special Events

h C C S d bJohn Courter UCATS Board Member

Greg Wolf UCATS Board MemberFormer UC football player o e UC ootba p aye

ChrisPyles

John Courter

GregWolf

Jeff Smith

Brian Kelly

EXECUTIVE SUMMARYThis presentation outlines the 2009 pricing structure for Cincinnati Bearcats Football.

• Pricing was established based on numerous market factors and a comprehensive comparative analysis of the BIG EAST Conference, Regional Competitors, and BCS Member Schools.

• The 2009 pricing structure provides improved competitive positioning and optimal revenue generation given capacity constraints and economic pressures, without sweeping season ticket pricing changes for the 2009 season.

Presentation Overview– The Capacity Consideration– Understanding your Bearcats Football

Season Ticket Package

– A Look Ahead: 2009 Pricing Structure (Package-by-Package Overview)

– 2009 Pricing OverviewSeaso c et ac age– A Look Back: 2008 Comparative

Analysis

2009 Pricing Overview– Important Dates– Questions?

THE CAPACITY CONSIDERATIONREVENUE CONSTRAINTS FACING THE UNIVERSITY OF CINCINNATI

• Challenge: Offer competitive pricing while maximizing revenue to remain competitive in the BCS given capacity restrictions. – Smallest capacity in the BIG EAST Conference (5,000 fewer seats than

closest competitor)S ll t it i BCS R i l C i (Ohi St t L i ill– Smallest capacity in BCS Regional Comparison (Ohio State, Louisville, Kentucky, Purdue, Indiana. 7,000 fewer seats than closest competitor)

– Capacity Rank 63/65 in the BCS (exceeding only Duke and Wake Forest)Forest)

• Result: UC operates at a competitive disadvantage with regards to the potential for revenue generation.

– 2009 Structure offers competitive balance and increases revenue potential

UNIVERSITY OF CINCINNATI ATHLETICS TEAM SUPPORTATHLETICS TEAM SUPPORT

MISSIONTo provide financial support to fund student-athletes scholarships and special

p pp p pneeds of the athletics department; while fostering camaraderie, sportsmanship and school spirit among students, faculty & staff, alumni and friends of the University of Cincinnati athletics programs.

Making a Difference…since 1979

UCATS Membership at all-time high, but still lags Big East football members

Private giving is one of key differentiators for athletics fundingPrivate giving is one of key differentiators for athletics funding

UNDERSTANDING YOUR BEARCATS FOOTBALL SEASON TICKET PACKAGE

BOWL CREDITS

FOOTBALL SEASON TICKET PACKAGE

UCATS Reserved, Non-UCATSReserved, Faculty/Staff, Family Plan, andBearcat Lair each include $50 credittowards the purchase of a bowl tickettowards the purchase of a bowl ticket.

• One credit per seat

• Example: Fed Ex Orange Bowl tickets were $125, resulting in a $75 per-seat end-cost to season ticket holders with credit application.

• Credits are non-refundable and non-transferrable

• Unused credits are applied to your UCATS account.

THE PURPOSE OF BOWL CREDITS

TICKET SALES

BOWL ALLIANCES

SALES

FAN TRAVELALLIANCES TRAVEL

POSITIONING

NON-BCS

NIPPERT STADIUM SEATING CHART

• UCATS RESERVED

• NON-UCATS RESERVED

• FACULTY-STAFF

• FAMILY PLAN

• BEARCAT LAIR• BEARCAT LAIR

• YOUNG PROFESSIONALPROFESSIONAL

A LOOK BACK…2008 COMPARATIVE ANALYSIS2008 COMPARATIVE ANALYSIS

2008 BIG EAST REVIEWSid li R d S tiSideline Reserved Seating

325

$0 $50 $100 $150 $200 $250 $300 $350

WEST VIRGINIA

Package Price

46.43

$0 $10 $20 $30 $40 $50

WEST VIRGINIA

Per Game Price

320

280

232

220

LOUISVILLE

RUTGERS

CINCINNATI

SOUTH FLORIDA

40

40

38.67

36 67

LOUISVILLE

RUTGERS

CINCINNATI

SOUTH FLORIDA220

210

205

144

SOUTH FLORIDA

UCONN

SYRACUSE

PITTSBURGH

36.67

35

34.17

24

SOUTH FLORIDA

UCONN

SYRACUSE

PITTSBURGH

2008 BCS REGION AT A GLANCE2008 BCS REGION AT A GLANCE

$0 $100 $200 $300 $400 $500

PACKAGE COST$0 $10 $20 $30 $40 $50 $60 $70

PER GAME COST

434.00

320 00

$0 $100 $200 $300 $400 $500

OHIO STATE

LOUISVILLE

62.00

40 00

$0 $10 $20 $30 $40 $50 $60 $70

OHIO STATE

LOUISVILLE320.00

312.00

LOUISVILLE

INDIANA

40.00

39.00

LOUISVILLE

INDIANA

259.00

232.00

PURDUE

CINCINNATI

38.67

37.00

CINCINNATI

PURDUE

230.00KENTUCKY 32.86KENTUCKY

2008 BIG EAST REVIEWFACULTY & STAFF SEASON TICKETS

(APPLICABLE SCHOOLS ONLY)

$0 $50 $100 $150 $200 $250 $300 $350

PACKAGE PRICE$0 $10 $20 $30 $40

PER GAME PRICE

304.00

164.00

LOUISVILLE

SYRACUSE

38.00

27.33

LOUISVILLE

SYRACUSE

160.00

158.00

115 20

SOUTH FLORIDA

CINCINNATI

PITTSBURGH

26.67

26.33

19 20

SOUTH FLORIDA

CINCINNATI

PITTSBURGH115.20PITTSBURGH 19.20PITTSBURGH

2008 BIG EAST REVIEW2008 BIG EAST REVIEWFAMILY PLAN SEASON PACKAGES

(APPLICABLE SCHOOLS ONLY)

$0 $200 $400 $600 $800 $1,000 $1,200 $1,400

PACKAGE PRICE$0 $10 $20 $30 $40

PER GAME PRICE

1,216.00LOUISVILLE 38.00LOUISVILLE

350.00

249.00

SOUTH FLORIDA

CINCINNATI

14.58

10.37

SOUTH FLORIDA

CINCINNATI

2008 BIG EAST REVIEW2008 BIG EAST REVIEWDISCOUNTED END ZONE SEASON TICKETS

(APPLICABLE SCHOOLS ONLY)

$0 $50 $100 $150 $200 $250

PACKAGE PRICE$0 $5 $10 $15 $20 $25 $30 $35

PER GAME COST

210.00

147.00

RUTGERS

SOUTH FLORIDA

30.00

24.50

RUTGERS

SOUTH FLORIDA

100.00

99.00

SYRACUSE

PITTSBURGH

16.67

16.50

SYRACUSE

PITTSBURGH

90.00CINCINNATI 15.00CINCINNATI

A LOOK AHEAD… 2009 PRICING STRUCTURE

2009 AT A GLANCE…SCHEDULED OPPONENTS

HOME (6) AWAY (6)CONNECTICUT* MIAMI OHCONNECTICUT MIAMI, OHFRESNO STATE OREGON STATE

ILLINOIS PITTSBURGH*LOUISVILLE* SYRACUSE*LOUISVILLE* SYRACUSE*

SOUTHEAST MISSOURI SOUTH FLORIDA*WEST VIRGINIA* RUTGERS*

* BIG EAST CONFERENCE GAME

Sideline Reserved OverviewSideline Reserved Overview• 2009 Price

– $282 UCATS Reserved$282 UCATS Reserved(Inclusive of Bowl Credit & Cushioned Chairback Seat)

– $262 Non-UCATS Reserved (Inclusive of Bowl Credit)

• 2008: $232/Seat (Inclusive of Bowl Credit)

• THE BEST SEATS IN NIPPERT STADIUM

• Improved competitive positioning within BIG EAST Conference, Region, and BCS Competitors.

• Increased visibility and participation in UCATS

UNDERSTANDING YOUR BEARCATS FOOTBALL SEASON TICKET PACKAGE

NIPPERT STADIUM

FOOTBALL SEASON TICKET PACKAGE

CHAIRBACK SEATING

All UCATS-Reserved SeatingAll UCATS Reserved Seatingwill include a Cushioned SeatBack for the 2009 Season(replacing the current red,(replacing the current red,plastic seat backs) Available for other packages for additional cost

• Benefits– Clearly defines your seat– Waterproof– Increased Comfort & Leg Room– Enhanced appearance for NippertEnhanced appearance for Nippert

Stadium

YOUNG PROFESSIONAL OVERVIEW• New offering in 2009

– $150/seat– $150/seat ($50 UCATS Membership Required)

– 40% savings on regular Sideline Reserved

– Reduced price-point for recent graduates and young professionals (Under 30)

T t M k t– Target Market

Faculty & Staff OverviewFaculty & Staff Overview• 2009 Price

$218/seat (UCATS Reserved Area)$218/seat (UCATS Reserved Area)- Inclusive of Bowl Credit & Cushioned Chairback Seat- Applicable UCATS Tier Donation R i dRequired

$198/Seat (Non-UCATS Reserved Area)- Inclusive of Bowl Credit

– 2008 Price: $158/seat (Inclusive of Bowl Credit)$ ( )

• 1 of 5 BIG EAST Programs to offer discount

• 30% Discount on Sideline Reserved Price– Largest discount in BIG EAST

• South Florida 27%• Syracuse 20%• Syracuse 20%• Pittsburgh 20%• Louisville 4%

FAMILY PLAN OVERVIEWFAMILY PLAN OVERVIEW• 2009 Price: $499 (4 Seats)

(Inclusive of 4 $50 Bowl Credits) ($50 UCATS Membership Required)

– 2008 Price: $249 (Included $50 UCATS Membership)$ p)

• 1 of 3 BIG EAST programs to offer a Family Plan Discount

• Per Game cost per ticket equals the individual game youth rate ($20)

• 57% savings per ticket/per game vs. regular Sideline Reserved.

BEARCAT LAIR OVERVIEWBEARCAT LAIR OVERVIEW

• 2009 Price: $160/seat (Inclusive of $50 B l C dit)$50 Bowl Credit)

– 2008 Price: $90/Seat

• 1 of 5 BIG EAST programs to offer a1 of 5 BIG EAST programs to offer a discounted end-zone season ticket package

43% di t l Sid li• 43% discount vs. regular Sideline Reserved pricing

• 2nd Largest discount in the BIG EAST gfor comparable packages

– Syracuse 51%– South Florida 33%

Pitt b h 32%– Pittsburgh 32%– Rutgers 25%

2009 SEASON TICKET PRICING OVERVIEWLOCATION 2008 2009

UCATS RESERVED1 $232 $282NON-UCATS RESERVED2 $232 $262UCATS FACULTY/STAFF1 $158 $218NON-UCATS FACULTY/STAFF2 $158 $198YOUNG PROFESSIONAL3 NA $150BEARCAT LAIR2 $90 $160YOUTH RESERVED4 $90 $140YOUTH RESERVED $90 $140FAMILY PLAN5 $249 $4991 INCLUDES $50 BOWL CREDIT & $20 CUSHION SEAT (PLUS APPLICABLE UCATS DONATION)2 INCLUDES $50 BOWL CREDIT2 INCLUDES $50 BOWL CREDIT 3 $50 UCATS MEMBERSHIP REQUIRED (BASED ON 2 SEATS – ADDITIONAL SEATS REQUIRE ADDITIONAL $25/SEAT DONATION)4 AGE 12-UNDER/APPLICABLE IN ALL SEATING AREAS5 $50 UCATS MEMBERSHIP REQUIRED, INCLUDES (4) $50 BOWL CREDITS

UNDERSTANDING YOUR BEARCATS FOOTBALL SEASON TICKET PACKAGEFOOTBALL SEASON TICKET PACKAGE

SEAT IMPROVEMENT PROCESS

• Squatters Rights

• Purposep

• Structure

• Timetable

IMPORTANT DATES• MARCH 2009

– RENEWAL PACKET DISTRIBUTION BEGINS FOR SEASON TICKETS AND UCATS PLEDGES• APRIL 25, 2009

– BEARCAT BOWL III @ NIPPERT STADIUMPAYMENT DEADLINE FOR SEASON TICKET RENEWALS UCATS PLEDGES AND 2009 FOOTBALL– PAYMENT DEADLINE FOR SEASON TICKET RENEWALS, UCATS PLEDGES, AND 2009 FOOTBALL SEAT IMPROVEMENT REQUESTS

– DEADLINE FOR 2009 SEASON TICKET DEPOSITS• MAY 5, 2009

– LETTER DISTRIBUTION BEGINS COMMUNICATING SEAT IMPROVEMENT APPOINTMENT DATES AND TIMES

• MAY 11, 2009– SEAT IMPROVEMENT PROCESS BEGINS FOR PATRONS REQUESTING A SEAT IMPROVEMENT OR

ADDITIONAL SEATS• MAY, TBDMAY, TBD

– SEAT SELECTION BEGINS FOR NEW DEPOSIT HOLDERS (FOLLOWING COMPLETION OF SEAT IMPROVEMENT PROCESS)

• JUNE 15, 2009– NEW SEASON TICKETS ON SALE FOR NON-DEPOSIT HOLDERS

AUGUST 17 2009• AUGUST 17, 2009– INDIVIDUAL HOME GAME TICKETS ON SALE FOR UCATS MEMBERS

• AUGUST 24, 2009– INDIVIDUAL HOME GAME TICKETS ON SALE TO THE GENERAL PUBLIC

THANK YOU FOR ATTENDING!

QUESTIONS