_2009_5-19_btnhom_tiepthi_final

9
-M -M ET U KHOCH TIP T MOVIES MOVIES INSIDE THTRONG 3 THÁNG tóm ttýtưởng Xem phim cùng b bn bè trong phòng riêng kho sát nhu c 80% đitượng kho sát 85% thuc đcu khách hàng có nhu cu gii trí nhóm tui 13 - 20 c c Phân khúc theo độ tuPhân khúc theo độ tuTt à T EEN Tp trung vào T EEN Đnh vca G- chiếnlược STP chiến lược STP i i N trong độ tui 13 20 N trong độ tui 13-20 ú Movie là cm xúc

Upload: oum-17a

Post on 13-Sep-2015

218 views

Category:

Documents


4 download

DESCRIPTION

_2009_5-19_btnhom_tiepthi_final

TRANSCRIPT

  • -M-MET U

    K HOCH TIP T

    MOVIESMOVIESINSIDE

    THTRONG 3 THNG

    tm tt tng

    Xem phim cng bbn b trong phng ring

    kho st nhu c

    80% i tng kho st

    85% thuc

    cu khch hng

    c nhu cu gii tr nhm

    tui 13 - 20

    cc

    Phn khc theo tuPhn khc theo tu

    T t TEENTp trung vo TEENnh v ca G-

    chin lc STPchin lc STP

    ii

    N trong tui 13 20N trong tui 13-20 Movie l cm xc

  • c tnh lng kh

    Gn 1 tr

    M

    5000 khch hng trong5000 khch hng trong

    ch hng tim nng

    riu ngi ti tp HCM

    Mc tiu tip th

    3 thng u3 thng u

    h t h th trphn tch th trdch vdch v

    CHIN LC

    ngngv gii tr nhm cho teenv gii tr nhm cho teenC SN PHM

    5 -10 NM TRC

    Khch hng

    Gii thiu

    th trnth trnThi gian

    ng va c khai phng va c khai ph

    c nhu cuc nhu cuNHNGNHNG

    kh nng chi tr cha caokh nng chi tr cha cao

  • mSn phm th trngth trngg hin tig hin ti

    Khch hnghng

    Tng trngg

    Thi gian

    nhu cu tng caonhu cu tng caoV

    k

    oo

    kh nng chi tr cao

  • hn 30% tehn 30% te

    kt qukt qu

    een xi 3 5 triu/thngeen xi 3 5 triu/thng

    kho st t bo Thanh Nin kho st t bo Thanh Nin

    Th trng pht tTh trng pht t nhiu sn ph

    sn phmp

    trin nngtrin nngm xut hin & pht trin

    Th trng nhiuTh trng nhiu d xm d xm

    N

    InnovatorsInnovators

    u tim nngu tim nngnhpnhp

    Nhng nhiu ri ro

    T lTro lu

    G MOVIES SN PHG-MOVIES SN PHM M N LiNM M N LiN

  • hs dng chin lc h

    GI CAOGI CAO

    Innovators v DEarly Adapters D

    h ht vng nhanh

    CHIU TH MNH

    Di bom web v blogDi bom web v blog

    chng trnh tip

    4Product Place

    p th

    4 P e Price Promtion

    RODUCTRODUCTRODUCTRODUCTRODUCTRODUCRODRODRODRORORORODUCTRODUCTRODUCTRODUCRODRODRORORO

    ROD

    RODUCTRODUCTRODUCTRODUCTRODUCTRODRRORORORODUCTRODUCTRODUCTRODUCTRORORO

    CTDUCTDUCTDUCTODUCTODUCTODUCT

    RODUCTRODUCTRODUCTRODUCTRODUCTRODUCTCTDUCTDUCTODUCTODUCTODUCTRODUCTRODUCTRODUCTRODUCT

    DUCT

    TDUCTRODUCT

    ODUCTODUCTODUCTRODUCTRODUCTRODUCTRODUCTRODUCTTODUCTODUCTODUCTRODUCTRODUCTRODUCTRODUCT

    GI TR CT LI GI TR CT LI

    trI nghIm chIA s cg

    CA G MOVIES CA G-MOVIES

    cm xc cng bn bg

  • Website

    t ch t xa

    Trang th

    Phng p

    LI

    Phng p

    Khng gian

    Khch hng thn thit

    LIg gthoi mi

    i ii im d tm

    Cc s kin c bit

    e v forum

    Thanh tonbng th ATM

    hit b tt

    Gi xe free

    bng th ATM

    Gi xe free

    Dch v h h

    t chc cc CLB in nh

    ph thmPhim a dng

    Nhn vinnim n

    Lin kt vicc knh TH

    VNG I VNG I

    NGN 2 NMNGN 2 NM

    D tnh thu hi

    SN PHM SN PHM

    vn sau 14 thng

    LACELACELACELACELACE LACELACELACELACELACE

    LALLALACELACELACELACELACE

    LACELACELACELACELA

    LA

    LACLACE

    LACELACELACELACELACELACELACELACE LACELACE

    LACLACLACELACELACELACELACELACE

    LACELACE LACLACE LAC

    EACELACELACELACELACE

    LACELACELACELACEACEE LACELACELACE LACELACELACEACE

    ACE

    LACELACELACELACECEE LACE

    LACELACELACEEECELACELACELACE LACELACELACELACELACELACELACELACELACELACELACEE LACELACECELACE

    LACELACELACELACELACELACE

    CE LACE

    3 knh

    Qua Int

    Ti c s chnhQ

    Ti c s chnh

    phn phi

    ternet

    Qua in thoiQua in thoi

  • c s chnhD

    ng Nguyn Tri PhQun 10Qun 10

    D tp trung bn b

    ng

    RICERICERICERICERICERICERICERICERICE

    RIRICERRRICERICERICERICERICERICERICERICERR

    RI

    RICERICERICERICERICERICERICE RRRRICERICERICERICERICERICERICERR

    CEERICERICERICERICERICERICERICERICE

    RICERICERICERICERICEERICERICERICERICERICERICE RICERICERICERICE

    ICE

    RICERICERICERICE

    RICERICERICERICERICERICE

    RICERICERICERICERICE CCRICERICERICE RICERICE

    CHIN LC CHIN LC

    Thu phng Th

    GI 2 PHN GI 2 PHN

    hc n, nc ung

    GI

    200Thu phng

    200250

    h Thc n, nc un

    CAO

    0 nghn / gi - bui sng0 nghn / gi - bui sng0 nghn / gi - bui ti

    ng

  • romotionromotionromotionromotioniromotromotromoromoromromromotionromotionromotionromotionromotromoromoromoromromrom

    rom

    ti iromotionromotionromotionromotionromotionromotionromotioromotioromotioromoti

    rrromotionromoti

    tiontionotionti romotionromotionromotioniromotionromotionromotioniotionotionmotiontitionotionotionotion

    romotionromotionromotionromotionromotionromotionromotionromotionromotiootionmotionmotion

    motion

    nonononionromotionromotionromotionromotionromotion

    romotionromotionromotionromotionromotionromotionionromotionromotionromotionromotionromotion

    1 KNH TRUYN T

    INTER

    Chin dch tru

    HNG DUY NHT

    RNET

    uyn thng sy g

    baamboo.com

    Kenh14.vn

    san nhac.c

    Theg

    m

    ZiZing.vn

    com

    ioidienanh.vn

    Hnh thc tru

    Bi chia s, cm nhn

    Bi bo

    Nhng clip chia s cNhng clip chia s c

    uyn thng

    Banner

    Hot linkHot link

    cm xc ti G-Moviecm xc ti G Movie

  • TI CTI CHNHHNH

    tng chi ph Marketi

    tng li nhun ctng l nhun c

    5000 khch Li 5000 khch Li

    ng 356,2 triu VN

    c tnh 3 thng uc t nh 3 thng u

    rng 350 triu rng 350 triu

    fThanks forSTV gr

    Comments

    r listeningroup

    s Q&A